The Reinvention of Scotch in the 20th Century

Was the post-war period really a “golden age” for Scotch whisky, or something more complicated? In this discussion, Dave Broom and Iain Russell explore how Scotch emerged from the Second World War into a rapidly changing world of shifting tastes, new consumer expectations and fresh pressures on the industry.

From the rise of lighter spirits and the dominance of blended Scotch, through to the Whisky Loch of the early 1980s and the unexpected rise of single malt, it’s a story of constant adaptation rather than straightforward progress.

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