Tomatin brings wood expertise to life with striking new packaging across core range of single malts

Highland whisky distillery Tomatin is showcasing its dedication to exceptional cask management with a bold new packaging refresh across its core range of single malts, marking the next chapter in the brand’s visual evolution while staying true to the values that have defined the distillery for over a century.

The new design highlights the craft, care and expertise which goes into every cask, placing Tomatin’s first-class wood policy centre stage. As one of only a handful of Scotch whisky distilleries to have its own on-site cooperage, Tomatin’s enhanced presentation follows cooper, Allan Bartlett, being awarded ‘Cooper of the Year’ at the 2025 Icons of Whisky Awards.

At the heart of the redesign is a premium box adorned with a wood-grain motif, symbolising the natural tree rings found in oak. This reflects the distillery’s commitment to wood and knowing the history of each cask which passes through its warehouses, marking a thoughtful evolution from the previous landscape-led design. Each expression is distinguished by a vibrant colourway, from dark indigo, forest green and scarlet red to rich purple and teal blue.

The new packaging also introduces new label designs to further enhance visual impact and shelf presence in competitive retail and on-trade environments.

Range messaging has also been streamlined with clearer product names and simplified information architecture to clearly communicate each whisky’s character. These changes reflect Tomatin’s belief in focusing on what matters most – clarity, quality and authenticity in an increasingly competitive landscape.

The bold new look is being rolled out globally across Tomatin Legacy and Tomatin 12 Year Old Triple Cask, the latter being renamed from Tomatin 12 Year Old, with the remainder of the core range following in the months ahead.

The refresh builds on the success of the vivid scarlet red pack recently introduced for Tomatin 12 Year Old Sherry Cask, which will now also feature the enhanced label, delivering a more impactful, contemporary presence on shelves while preserving the award-winning Highland single malt whisky inside. Global travel retail expressions, including Tomatin 8 Year Old and Tomatin 13 Year Old, will also transition to the updated label throughout 2026.

Refined packaging marks a strategic step in Tomatin’s long-term plan to strengthen its presence and positioning in global markets and emphasise the craftsmanship which defines the brand. It follows the 2025 release of Tomatin Double Cask and Tomatin 10 Year Old, which were designed to stand out in grocery and convenience retailers and are achieving widespread success following launch in Tesco and Waitrose respectively.

Jennifer Masson, Head of Marketing at Tomatin, said: “This bold new packaging reflects what we do best at Tomatin – exceptional cask management, craftsmanship and attention to detail. It aligns our visual identity with consumer expectations in modern retail and on-trade settings and gives our whiskies greater presence in global markets. Our focus remains unchanged – creating remarkable single malts at excellent value for whisky lovers around the world.” 

For more information on Tomatin, visit https://tomatin.com.

Tomatin is located in the Scottish Highlands, 16 miles south of Inverness, and is famous for its refined and elegant whiskies. The distillery has a proud heritage stretching back to the 15th century when illicit production was likely to be taking place, but it wasn’t until 1897 that the first formal distillery was established by John MacDougall as the Tomatin Spey Distillery Company.

In 2022, Tomatin was awarded ‘Scotch Whisky Producer of the Year’ and ‘Outstanding Spirits Producer of the Year’ at the International Wine & Spirit Competition (IWSC). Later that year, it was recognised as ‘Sustainable Distillery of the Year’ at Whisky Magazine’s Icons of Whisky 2023, in recognition of its continued contribution to sustainability at the distillery.

In 2023, Tomatin took home seven awards at the San Francisco World Spirits Competition, while Cù Bòcan, took home three. Tomatin’s 36 Year Old was crowned the ultimate winner at SFWSC for malts, being named ‘Best in Show’, officially making it one of the best whiskies in the world.

2024 saw Tomatin’s 18 Year Old secure Double Gold for the third consecutive year at the SFWSC, elevating it to Platinum status.

Tomatin has a first-class wood policy and a commitment to knowing the history of each cask that passes through its warehouses. It is one of only a handful of Scotch whisky distilleries to have its own cooperage on-site, with cooper Allan Bartlett being named ‘Cooper of the Year’ at the 2025 Icons of Whisky Awards.

‘To What Matters’ lies at the heart of the brand’s ethos and is a belief in savouring what is truly important.

Tomatin is owned by the Japanese company Takara Shuzo International: www.takara-intl.co.jp/en/