Chivas Regal Crystal Gold, 40%

THE REVIEW

What do you do when you come across a product that just fills you full of hatred and contempt for an entire company? Well, you make a video about it. I doubt there was a clever thougth in the room when this idea was greenlit by however many people who were struggling to be creative. You can really tell that nobody who loves whisky works in large whisky companies anymore – it’s just bodies who nod. The second largest drinks company in the world who own however many brands and add colour to a majority of them all though, ‘Yes, lets strip the colour from an aged spirit and sell it to a market where we already have a strong sales presence.’ This product is a showcase of how inept, poorly thought out, poorly marketed, and rich these companies are. Go and check out the PR video for this as it’s one of the worst adverts for a spirit I’ve ever seen in my entire life. It gives Trump and his new ballroom project in such a big way.

A hateful, silly, patronising product that doesn’t deserve shelf space anywhere and shouldn’t have gone further than a scribbled out idea on a company branded notepad. Phil’s SUBSTACK

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