The Whisky Lounge releases 20^th Anniversary Book

Saturday 25^th October, at York Whisky Festival, saw the release of The Whisky Lounge’s first book, to celebrate the 20^th Anniversary of the company’s creation.

The self-published book contains excerpts from interviews with 23 key players in the whisky industry, covering subjects including, ‘do you believe the whisky industry has changed more in the last 20 years, than the previous 200?’, plus memories of their experiences with The Whisky Lounge.

The book includes interviews with friends of The Whisky Lounge, such as Dave Broom, Charlie MacLean, Dr. Nick Morgan, Dr. Bill Lumsden and many more, plus Whisky Lounge founders, Amanda and Eddie Ludlow.

It also contains dozens of photos from the last 20 years of Whisky Lounge events.

Isabel Graham-Yooll, writer, and ‘author’ of the book, came up with the idea, when she realised the importance of marking the occasion. She said;

“Happy 20th Birthday to The Whisky Lounge! 

Over the last twenty years, The Whisky Lounge has created opportunities for thousands upon thousands of new whisky enthusiasts across the UK to taste great whisky, and for whisky brands to connect with those customers. 

Bringing Whisky to the People Since 2005 is a collection of twenty interviews (one for each year of The Whisky Lounge), all with industry veterans. In each interview we discussed a range of whisky topics, including whether the whisky industry had changed more in The Whisky Lounge’s twenty years than the previous 200. Their answers were mostly knowledgeable, sometimes hilarious and often unprintable, but always fascinating.”

Eddie Ludlow, ‘Whisky Evangelist’, Founder and editor of the book, commented;

“When Isabel came to us with the idea, we loved it, yet we probably would not have considered doing it, without her suggestion. The final ‘product’ is way beyond anything we had expected, and is a genuinely fascinating read – we hope everyone will enjoy it. 

We love what we do, and work hard for the industry, and ourselves, and if we have had any kind of impact on the way whisky is perceived by consumers, over the last 20 years, then that makes us happy!” 

Amanda Ludlow, co-founder said; 

“When we started this business twenty years ago, we had one simple mission, which was to turn everyone onto whisky. It has been truly humbling and heart-warming to see the impact The Whisky Lounge has had on the industry and its consumers, over the years.

In a world of change we are proud that we have managed to stay true to our original vision“

The book is available, to buy, for £16.99, from The Whisky Lounge’s website  and at selected Whisky Lounge events.

About The Whisky Lounge

The Whisky Lounge is the UK’s leading whisky events company. It is a family-owned and run, independent business, that has been sharing their passion for whisky with enthusiasts—both seasoned and new—for two decades. Co-founder, Eddie Ludlow, is a Keeper of the Quaich, an IWSC judge, a livery-man for the Worshipful Company of Distillers, and author of the best-selling book, ‘Whisky – A Tasting Course’, published by DK.

For more information;

Product and sales: Eddie Ludlow – eddie@thewhiskylounge.com

Press: Amanda Ludlow – amanda@thewhiskylounge.com

For more information: www.thewhiskylounge.com