LAPHROAIG RELEASES NEW ADDITION TO THE EXPERIMENTAL ‘ELEMENTS’ SERIES INSPIRED BY DISTILLERY MISHAP

Laphroaig Elements 3.0 explores the surprising impact of kiln fire on whisky flavor, pushing the boundaries of Laphroaig’s unmistakable character

New York, September 2025: Laphroaig unveils the third release in its pioneering Elements Series, a collection of bold whiskies that experiment with aspects of our production techniques. Now available in the U.S., Elements 3.0 is a single malt that explores the unexpected flavor impact of an extraordinary event at Laphroaig distillery. Following a kiln fire that burned longer and at significantly higher temperatures than usual, the resulting spirit led to a rich and distinctive whisky, with notes of chocolate and burnt caramel.

Famed for its innovative approach to whisky making, the Elements Series examines how small changes in production can bring new depth to the final product. The third release in the Series continues this tradition, following the success of Elements 1.0 in 2023 and the multi-award-winning Elements 2.0 in 2024, which experimented with changes in wort, mash size and malt makeup, and extended fermentation respectively.

George Campbell, Laphroaig Distillery Manager, commented, “Our Elements Series focusses on pushing the boundaries of traditional whisky making while retaining the distinctive character that defines Laphroaig. The period of unexpectedly hot kiln smoking presented a unique opportunity to explore how such an event could influence the flavour of Islay’s iconic dram. Elements 3.0 adds an exciting new twist to our multi-award-winning range, and I’m eager to hear what our Friends think of this latest addition.”

Sarah Dowling, Lead Whisky Maker, Laphroaig, added, “Through the Elements Series we have been able to experiment and gain a deeper insight into the many variables that contribute to Laphroaig’s rich and characterful profile. Our third release is a fascinating example of how innovation in the distillery can lead to delightful discoveries, enhancing our understanding of the origin of specific flavour compounds. Elements 3.0 not only offers a new way to experience the bold and distinct taste of Laphroaig but also explores aspects that impact the smoky flavour, making it a must-try for whisky explorers and enthusiasts.”

Each release in the Elements Series is designed to highlight the specific experiments behind its creation, with packaging that alludes to the experiments and the people involved, providing a unique look into the magic of the whisky-making process.

SRP: $165; Bottled at: 55.3% ABV 

Aroma: Charcoal, chocolate and spice. Deep smoldering charred peat notes layered with a wash of maritime brine. Sweet and citrusy; vanilla, lemon zest and butterscotch. A hint of cinnamon spice, plums and dates draws you in and invites you to take a sip

Taste: A roar of intense peaty characters which tingle and warms the palette, intermingled with notes of roasted cocoa beans and bitter dark chocolate. As the rich phenolic characters subside, a tangy fruitiness comes to the fore with the introduction of blackberry, plum, and gooseberry notes with indulgent characters of a crème brûlée

Finish: Long lasting and drying, with elongated notes of iodine, leather and sooty chimney smoke 

About Laphroaig® Whisky

Laphroaig is the number one selling Islay single malt globally* and is synonymous with this famous whisky island. Established in 1815 by the Johnston brothers, Laphroaig has stayed true to its bold and unforgettable character for over 200 years.

Today, Laphroaig is one of only a handful of distilleries that continues to make whisky using traditional techniques like floor malting barley. From hand turning the barley and burning the peat at low temperatures to flavor the malt with cool smoke to slow distillation to maintain quality, this is what truly makes Laphroaig.

Our single malt whisky embodies the character of Islay in every drop of Laphroaig. From the distinctive peat which gives us our unique smoky character to the steadfast confidence and passion of our people, making Laphroaig unmistakable. The gives us our distinctive taste of Islay, salt and smoke with a surprising sweetness. ​

​Laphroaig’s commitment to bold character has earned us a dedicated following of brand fans, the Friends of Laphroaig.  Launched in 1994, the same year HM King Charles granted the brand a Royal Warrant, this global community has since grown to over 700,000 whisky lovers representing over 170 countries.

*by volume and value in 2023. Source: IWSR Global Database 2024 

About Suntory Global Spirits

As a world leader in premium spirits, Suntory Global Spirits inspires the brilliance of life, by creating rich experiences for people, in harmony with nature. Known for its craftsmanship of premium whiskies, including Jim Beam® and Maker’s Mark®; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Laphroaig® and Bowmore®, Suntory Global Spirits also produces leading brands such as Tres Generaciones® and El Tesoro® tequila, Roku™ and Sipsmith® gin, and is a world leader in Ready-To-Drink cocktails, with brands like -196™ (minus one-nine-six) and On The Rocks™ Premium Cocktails.

A global company with approximately 6,000 employees in nearly 30 countries, Suntory Global Spirits is driven by its core values of Growing for Good, Yatte Minahare and Giving Back to Society. The company’s Proof Positive sustainability strategy includes ambitious goals and investments to drive sustainable change and have a positive impact on the planet, consumers and communities. Headquartered in New York City, Suntory Global Spirits is a subsidiary of Suntory Holdings Limited of Japan. For more information, visit www.suntoryglobalspirits.com