LITTLE BOOK® ANNOUNCES INAUGURAL SERIES, ‘THE INFINITE’, A PERPETUAL TRIBUTE TO THREE GENERATIONS OF JAMES B. BEAM DISTILLING CO.
MASTER DISTILLERS
Little Book’s ’The Infinite: Edition 1’ is the First-Ever Brand Extension Featuring Whiskey Laid Down by Three Generations of Noe Family Master Distillers
Clermont, Kentucky (August 27, 2024) – Today, The James B. Beam Distilling Co. and Freddie Noe, 8th Generation Master Distiller, are proud to announce the first line extension and inaugural Little Book series, Little Book ‘The Infinite: Edition 1’ Kentucky Straight Bourbon Whiskey. The newest release honors more than two hundred years of rich Beam and Noe family history through a blend of whiskeys laid down by three trailblazing American Whiskey distillers: 6th Generation Master Distiller, Booker Noe, 7th Generation Master Distiller Fred Noe, and 8th Generation Master Distiller, Freddie Noe. Little Book ‘The Infinite: Edition 1’ will serve as the foundation of the line extension utilizing liquid from generations of the Noe Family through every future release.
In the Fred B. Noe distillery at the James B. Beam Distilling Co.’s Clermont campus, Freddie Noe was experimenting with blending varying aged whiskeys, when he sought to blend barrels his father, Fred Noe, and grandfather, Booker Noe, laid down, resulting in a perfectly balanced profile forming ‘The Infinite’. Each year, new whiskey will be added to the blend, delivering an ever-evolving confluence of artistry for a unique experience while pushing the boundaries of flavor and tradition. It’s this initial, proprietary blend that sets the series apart from other Little Book chapters.
“My father and I are lucky enough to work together, side by side as Master Distillers, and I know he always dreamed of that with his own father, my Grandaddy Booker,” shared Freddie Noe, 8th Generation Master Distiller. “This new series pays tribute to that dream and inspired the first Edition of Little Book ‘The Infinite’, a multigenerational liquid that will form the foundation of all future releases. Once a year, I’ll bottle some up for the world to try. So, savor this whiskey today, and come back in a year for its next evolution.”
Little Book ‘The Infinite: Edition 1’ includes the following liquids:
• Booker Noe’s Component: Kentucky Straight Bourbon Whiskey, Aged 20 years
• Fred Noe’s Component: Kentucky Straight Bourbon Whiskey, Aged 14 years
• Freddie Noe’s Component: Kentucky Straight Bourbon Whiskey, Aged 7 years
• Shared Family Component: Kentucky Straight Bourbon Whiskey, Aged 8 Years
Little Book started in 2012 when Fred asked Freddie if he wanted to join the family business. Without hesitation, Freddie said yes, embarking on a journey through distillery operations and discovering a fascination with blending different aged spirits. This passion for tinkering and innovation led to the creation of Little Book®, a nickname given to Freddie growing up by Booker.
Little Book ‘The Infinite: Edition 1’ will be available in limited quantities nationwide across the U.S., in-store and consumers can go tolittlebookwhiskey.com for more retail locations. For real-time information about Little Book follow on Instagram @BeamDistilling and www.beamdistilling.com.
LITTLE BOOK THE INFINITE, EDITION I | 59.65% ABV | SRP: $199.99
Edition I: The bourbon distilled by Booker Noe lays the groundwork with notes of oak, char, and smoke. Fred Noe’s bourbon brings in rich flavors of dark fruit, cherry, and brown sweets. And it’s all rounded out with bourbon Freddie Noe made where caramel, vanilla, and spice notes really shine through. Perfectly balanced yet unlike anything made before.
Color: Burnt umber with auburn hues
Aroma: Dark stone fruit, charred oak
Taste: Deep brown sweets with notes of caramel & vanilla, hint of smoke
Finish: Full-bodied with lingering notes of smoke & baking spice
About Little Book®
Little Book is the first product released by Freddie Noe, Eighth Generation Master Distiller of the Fred B. Noe Distillery. An annual, limited-release series, Little Book features new and unique high-quality blends each year that bring to life Freddie’s passion for blending and his curiosity for the limitless taste profiles that can be achieved through the process. Little Book is named as a nod to Freddie’s childhood nickname, given to him for the many qualities he shared with his granddad, Booker Noe.
About Suntory Global Spirits
As a world leader in premium spirits, Suntory Global Spirits inspires the brilliance of life by delivering great consumer experiences through its world-class portfolio of brands. Known for its craftsmanship of premium whiskies, including Jim Beam®, Maker’s Mark®, Basil Hayden® and Knob Creek® bourbons; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Teacher’s, Laphroaig® and Bowmore®, Suntory Global Spirits also produces leading brands such as Courvoisier® cognac, Tres Generaciones®, El Tesoro® and Hornitos® tequila, Roku™ and Sipsmith® gin, Canadian Club® whisky, and is a world leader in ready-to-drink cocktails, with brands like -196 and On The Rocks™ Premium Cocktails.
A global company with approximately 6,000 employees in more than 30 countries, one of Suntory Global Spirits’ core values is Growing for Good and through its Proof Positive sustainability strategy, the company has committed to ambitious goals and investments to promote environmental sustainability in its operations, ensure the company has a positive impact on the communities where employees live and work, and programs to educate and inform consumers to make the right personal choices about drinking. Headquartered in New York City, Suntory Global Spirits is a subsidiary of Suntory Holdings Limited of Japan. For more information on Suntory Global Spirits, its brands, and its commitment to social responsibility, please visit www.suntoryglobalspirits.com
