Tourism Leader to Receive
Individual Award For Services
to Scotch Whisky

One of Scottish tourism’s most accomplished leaders has been announced as the recipient of the 2024 Dr Jim Swan Award for Services to Scotch Whisky.

Susan Morrison, CEO of the Scotch Whisky Experience, will be applauded for her 36-year career in Scotch Whisky which started as a junior member of the venue’s launch team, while studying at Edinburgh University.

Recognised for her passion and determination, Susan Morrison has led a team which has delivered the organisation’s mission to “make the world fall in love with Scotch whisky” over three decades.   Alongside the tourist destination, a specialist whisky shop stocks over 500 Scotch whiskies and their Amber restaurant operates a range of high- quality food and drink experiences on site.      

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