

HOUSE OF HAZELWOOD & HEDONISM WINES UNVEIL
THE ULTIMATE WHISKY FOR HEDONISTIC PALATES
The Pursuit of Pleasure, 52 Year Old Blended Scotch Whisky, available exclusively
to pre-order from Hedonism Wines now

Bottle shot of The Pursuit of Pleasure, 52 Year Old Blended Scotch Whisky, available exclusively from Hedonism Wines
House of Hazelwood and the purveyors of fine spirits, Hedonism Wines, have come together to create whisky’s answer to the definition of Hedonism: The Pursuit of Pleasure, a 52 Year Old Blended Scotch Whisky.
In a literal ‘pursuit of pleasure’ the Hedonism team travelled to House of Hazelwood’s Speyside home in search of the perfect blend. Drawing on whisky from deep within the Gordon family’s private collection,
a panel of Hedonism’s finest experts spent days with House of Hazelwood whisky makers sampling hundreds of parcels of whisky in search of finding the components to create the ultimate blend. The result is The Pursuit of Pleasure, a 52-Year-Old Blended Scotch Whisky, matured in a combination of American White Oak and European Sherry Casks.
For almost one hundred years, generations of the Gordon family have carefully laid down stocks of whisky for special occasions and consumption. The result is they have accumulated the greatest inventory of rare Scotch Whisky in the World, which is today is known as House of Hazelwood.

Eilidh Muir, whisky blender for House of Hazelwood, at a blending session with the Hedonism team at their London store in Mayfair. (credit: John Paul Photography)
The Hedonism team spent time working hand-in-hand with Eilidh Muir, Blender and the House of Hazelwood team to perfect the blend. From visiting the private dunnage warehouses to sample directly from the cask to holding blending sessions allowing the team to directly input into the final recipe. The result is a truly hand-selected limited edition bottle that is not only a delicious addition to any spirits cabinet but also a true collectors’ items, never to be repeated.
“To be invited to sample whisky from the family’s private collection is every whisky connoisseur’s dream”, said Tom Olive, Assistant Spirit Buyer from Hedonism. “Our aim was simple: to produce a blend of pure indulgence. The result is a whisky that can be described as “decadence decanted”. This whisky is dense on the nose, with sticky jam sweetness, offset against leathery tannins and orange zest. The smoking charcoal balances the sweetness, with a barley sugar character making its way through.”
To celebrate the launch, House of Hazelwood and Hedonism Wines, held a bespoke six-course tasting dinner at the Michelin-starred HIDE restaurant, part of the Hedonism Group. The menu, which was created by chef Ollie Dabbous, paired each course with a House of Hazelwood whisky to reflect the flavours presented within this hedonistic blend. The dinner marks the start of an exciting partnership with HIDE to host House of Hazelwood consumer events within the coming months.
Commenting on the partnership with Hedonism, House of Hazelwood Director Jonathan Gibson, said:
“Making a truly exceptional whisky takes decades of patience but thanks to our extensive aged stocks the journey from cask to bottle can be navigated within a matter of months. Given the breadth and depth of our stocks which spans every corner of Scotland, our bespoke blend offering allows us to work closely with partners and private individuals to uncover whisky stocks and flavours to create something truly special that match their creative vision.”
With just 72 bottles of The Pursuit of Pleasure available exclusively from Hedonism, this limited edition is on pre-order from 21st October.
House of Hazelwood – The Pursuit of Pleasure – Tasting Notes and Product Details
The Pursuit of Pleasure, 52-Year-Old Blended Scotch Whisky, xx% ABV, 72 bottles worldwide, UK RRSP £4,000
Presenting The Pursuit of Pleasure, a collaborative endeavour in the alchemy of blending with Hedonism Wines, a 52-Year-Old Blended Scotch Whisky, matured in a combination of American White Oak and European Sherry Casks.
Nose: The nose is dense, the sticky jam sweetness almost palpable. Saddlery workshops cut through the sweetness, with hints of furniture polish and leather apparent, before a zingy zest of burnt orange takes the floor.
Palate: The palate is lively, with more sweetness echoed in an effervescent barley sugar character. Light oak and vanilla make wonderful bedfellows, setting the scene for a long, lingering finish of gently smoking charcoal embers upon a barbecue.
About House of Hazelwood
For almost one hundred years, generations of the Gordon family have carefully laid down stocks of whisky for special occasions and personal consumption. This rare collection has become known as House of Hazelwood, after the family’s Dufftown home – Hazelwood House.
Today, the House of Hazelwood collection has grown to become the greatest inventory of aged Scotch whisky held anywhere in the world. Spanning seven decades and every corner of Scotland, the diverse whiskies held in cask tell stories of remarkable places, lost ways of working, first casks, last casks, the ambitions and achievements of several lifetimes – none of which will be repeated.
The House of Hazelwood inventory is held in several carefully selected warehouses across Scotland, with fresh stocks laid down each year. Prior to bottling, a small proportion of the stocks are held in traditional dunnage warehousing near Dufftown in Speyside, from where they are carefully monitored and sampled ahead of release.
Website: www.houseofhazelwood.com
Facebook & Instagram: @HouseofHazelwoodScotch
About The Hedonism Group
The Hedonism Group is a unique collection of Mayfair dining and drinking establishments which encompasses Hedonism, the original namesake wine & spirits store on Davies Street; the Michelin-starred HIDE restaurant on Piccadilly; renowned cocktail bar, The Bar Below; Hideaway, an all-day boutique café at 100 Mount St; and finally, The White Horse, a London wine bar, tucked just off Shepherd Market.
Hedonism Wines was founded in 2012 as an emporium of fine wines and spirits. The dedicated team of passionate enthusiasts work tirelessly with customers to find sought after bottles, including some of the rarest in the world.
In April 2018, in partnership with renowned chef Ollie Dabbous, HIDE and The Bar Below opened on Piccadilly. In just 6 months, the restaurant went on to achieve 1 Michelin Star; an accolade it has retained for the last 6 years. Serving breakfast, lunch & dinner, seven days a week, HIDE showcases the best of seasonal ingredients with much of the menu made in-house, from charcuterie, bread, jams, juices & pickles. In addition, the extensive wine list reflects the cellars of Hedonism, with well over 5,000 bottles on offer.
Website: https://hedonism.co.uk/
Facebook & Instagram: @Hedonism Wines / @hedonism_wines