BOWMORE® LAUNCHES NEW SHERRY OAK BOUTIQUE COLLECTION
Four new whiskies set to showcase the breadth of flavour possibility.
Crafted with intent, Bowmore® has an inherent appreciation as to how each moment comes to bear on the character of our whisky. We make our whiskies this way on purpose, shaping every drop, adding depth and distinction of flavour to shape our multi-dimensional single malt.
Now as we reflect on almost 250 years of existence, there are many milestones which have guided this beguiling distillery and its whiskies to this moment. This year not only represents 60 years since the dawn of the iconic Black Bowmore, but it also marks another landmark in our ever-evolving story.
This new chapter for Bowmore is a story of elevation and premiumisation, reflective of Bowmore’s desirability and collectability within the single malt market. Due to the inherent scarcity of the spirit, the ambition is to truly realise its full value by investing to retain and enhance its place. Only by offering a best-in-class global portfolio, showcasing the true breadth and depth of Bowmore can this be achieved.
At the heart of this transformation is the overall design and visual world of Bowmore. With a clear desire to put the whisky in the bottle at the heart, the new design of Bowmore expresses the spirit story in the clearest and most authentic way. Inspired by the exceptionally expressive and layered nature of Bowmore’s character, the morphic linework design reflects this. The dominant use of the colour black, a legacy colour, part of the brand livery for decades, also pays homage to one of the most iconic whiskies – Black Bowmore distilled in 1964.
As part of a driving commitment to this evolutionary process, there has been a desire to showcase the full spectrum of what Bowmore can offer in terms of flavour. This will see the introduction of a new boutique collection embodying four new whiskies, to support the guiding ambition and provide more choice and variety to the existing and new Bowmore drinker.
Bowmore Sherry Oak Collection showcases the role of the very best European oak Sherry casks in shaping layers of depth and flavour, both complimenting and enhancing the expressive signature style. Each of the four whiskies capture different dimensions of character and celebrate Bowmore’s innate ability to achieve layers of flavour.
- Bowmore 12-Year-Old Sherry Oak Cask embraces a rhapsody of flavours to achieve a distinctively harmonious character. Sweet spice and nuttiness come to the fore, while smouldering smokiness blends harmoniously with notes of fruit and woodiness that Sherry casks bring.
- Bowmore 15-Year-Old Sherry Oak Cask captures the elegance of our single malt, adding a layer of sweetness from the selective maturation in first-fill Oloroso casks. Confidently rich, with natural smoke, and minerality alongside a woodier, sweeter, and fruitier finish.
- Bowmore 18-Year-Old Sherry Oak Cask delivers a long-anticipated, dramatically layered, yet balanced character. Sherry cask finishing first in Oloroso seasoned casks, followed by Pedro Ximenez, adds a fresh sweetness of bright fruit notes without overpowering the smouldering smoke that transports you to our dramatically beautiful island’s serenity.
- Bowmore 21-Year-Old Sherry Oak Cask reveals a multi-layered character. Time and carefully selected finishing first in Oloroso seasoned casks, followed by Pedro Ximenez, encourages intensity and complexity, but in complete harmony.
Kirsteen Beeston, Marketing Director of Bowmore, said, “We have a duty of care as custodians of this incredible distillery to best reflect and capture the true essence of Bowmore, out of both respect to all that has been achieved so far but equally out of a desire to ensure we honour the spirit as we know it today. As such, we made the decision to evolve the world which surrounds the brand, across brand creative, experience, and innovation. This is exemplified by the launch of our new whisky boutique range Sherry Oak Cask which, along with the existing range of Bowmore whiskies, will be offered to our customers and consumers in a new brand livery. As we look to the future, we aim to redefine what it means to enjoy a glass of Bowmore, transforming each moment into a captivating experience.”
Bowmore Sherry Oak range will be available exclusively at The Whisky Exchange in the UK from September 2024. In addition, the range will begin to rollout to key global cities including Paris, Toronto and Munich from September 2024 via whisky specialists and luxury retailers. The new collection will also be available from the Bowmore brand home on Islay from the start of October 2024.
The permanent portfolio of Bowmore whiskies will take on the new livery and start to make itself known from early 2025.
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ABOUT BOWMORE®
For over 240 years, Bowmore distillery has stood on the shores of Lochindaal. Here facing the wild Atlantic Ocean, is home to the legendary No.1 Vaults and the mysterious alchemy within. We are more than an Islay distillery. We are the oldest licensed distillery here.
Since 1779, we’ve been harnessing time in the creation of our exceptional Bowmore whiskies. This time has enabled us to hone our skills and make intentional choices. This means only Bowmore can unlock the depth and breadth of character.
From the careful and intentional ethos at the heart of the Bowmore distillery, every step and stage of the process is considered. We put flavour first. Taking traditional techniques and uniting them with creative vision we can ensure that each component plays its part. From floor maltings and peat smoke drying, to the long fermentation and slow distillation. The result of this precise and measured approach can be seen in the distinct flavours that Bowmore is famous for. A truly multidimensional whisky always promising more layers of flavour.
Every bottle of Bowmore celebrates our ability to mature with excellence, aging like no other to capture the definitive expressive character of Bowmore. Over time, our spirit evolves perfectly in cask, creating an enviable inventory of maturing stock and enabling an iconic archive of releases.
Our signature; a remarkably expressive character. We are defined by rich and fruity flavours with a smouldering complexity. Each sip of Bowmore is truly captivating. It beckons you, holding your full attention, pulling you into the present moment. This is the uniquely mesmerising magic which always reveals more, in every moment, in every sip. From flavour to flair, there is always more in the glass and in the moment.
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ABOUT SUNTORY GLOBAL SPIRITS
As a world leader in premium spirits, Suntory Global Spirits inspires the brilliance of life by delivering great consumer experiences through its world-class portfolio of brands. Known for its craftsmanship of premium whiskies, including Jim Beam®, Maker’s Mark®, Basil Hayden® and Knob Creek® bourbons; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Teacher’s, Laphroaig® and Bowmore®, Suntory Global Spirits also produces leading brands such as Tres Generaciones®, El Tesoro® and Hornitos® tequila, Roku™ and Sipsmith® gin, Canadian Club® whisky, and is a world leader in ready-to-drink cocktails, with brands like -196 and On The Rocks™ Premium Cocktails.
A global company with approximately 6,000 employees in more than 30 countries, one of Suntory Global Spirits’ core values is Growing for Good and through its Proof Positive sustainability strategy, the company has committed to ambitious goals and investments to promote environmental sustainability in its operations, ensure the company has a positive impact on the communities where employees live and work, and programs to educate and inform consumers to make the right personal choices about drinking. Headquartered in New York City, Suntory Global Spirits is a subsidiary of Suntory Holdings Limited of Japan. For more information on Suntory Global Spirits, its brands, and its commitment to social responsibility, please visit www.suntoryglobalspirits.com
