Cask Trade Named Among UK’s Most Innovative New Businesses – Cask Whisky News

Cask Trade Named Among UK’s Most Innovative New Businesses
Cask Trade listed in the prestigious Startups 100 Index
Startups 100 Index has previously identified brands including Monzo, Deliveroo and HelloFresh
Index finds the top 100 start-ups with the most growth potential for the year ahead

The UK’s longest running index of disruptive new start-ups, the Startups 100, has released its 2024 line-up and Cask Trade has made the list.
Run by the UK’s most established website for entrepreneurs, Startups.co.uk, the Startups 100 offers a showcase of new businesses that demonstrate innovation, solid financials, opportunity in their market, a great concept, and a strong customer base or following. The list has previously identified brands including Monzo, Deliveroo and HelloFresh.
Founded in 2018, Cask Trade is run by passionate spirits industry professionals. Built upon honesty and transparency, we created an open cask marketplace where the end goal of selling casks is as important as buying them. The foundation of this is a trusted relationship with collectors, investors, and independent bottlers within the industry. We are proud in our belief that by owning all the casks we sell, customers have 100% transactional guarantee.
In five years Cask trade has successfully grown to become a Sunday Times Top 100 Business in Britain for 2023. Offices in the UK and Hong Kong, alongside agents in Australia, Singapore, India, and the USA, allow us to cater for a diverse range of customer needs. As a result, we have sold approximately 9000 casks to over 1800 private customers and around 150 independent bottlers spanning six continents.
The casks we have sold cover 50 years’ worth of age statements from 1973 to 2023, with an astonishing 170 distilleries represented across the world of whisky and other spirits.
Managing Editor of Startups.co.uk, Richard Parris, comments: “The ingenuity and innovation of the brands featuring in our annual Startups 100 index never ceases to amaze, and this year is no exception. Despite the crises of the past couple of years, we’ve seen some incredible businesses from every corner of the UK in our rankings. They may be tackling different challenges to one another, but there’s a shared mood of opportunity and an optimism for the year ahead that’s invigorating to see as we begin 2024.”
Commenting on the achievement, Simon Aron, founder and CEO of Cask Trade says: “This is truly a pleasant and unexpected achievement to be 24 out of 100 start-ups, alongside so many fantastic companies. I’ve had the pleasure of turning my personal passion into a fast growing business, with success down to the hard work and dedication from co-directors and our fabulous team.”
About the Index:
The Startups 100, run by Startups.co.uk, showcases the top 100 new UK businesses based on five key areas of analysis: finance, external validation, size of opportunity, innovativeness of idea and strength of concept.
As well as celebrating the best small businesses in the UK, the list is also an opportunity to grow a community of like-minded entrepreneurs and business owners who support and advocate for each other.
Notes to editors:
To feature, all businesses in the index had to have launched in the last 5 years, be UK-based, and be privately owned (at the time of entering). The winners of the Startups 100 Index are chosen by a specialist panel of judges.
For the full list visit: https://startups.co.uk/startups-100/2024/list-in-full/














