AI creates endless designs for Label 5’s new Limited-Edition launch

Each bottle of whisky’s colourful ‘City Lights’ Edition is unique

Label 5 blended Scotch whisky has today (29^th September) launched a limited-edition design of its Classic Black blend to celebrate its cosmopolitan spirit.

Named ‘Label 5 City Lights Edition’, this new-look pack was created using Artificial Intelligence to take random snapshots of a colourful, computer-generated cityscape at night.

As a result, each bottle has its own unique label featuring a section of this vibrant design – randomly selected by an algorithm to ensure that no two bottles are the same.

Label 5 is crafted in Scotland and lives and breathes city life. This new campaign takes inspiration from the brand’s recent partnerships with the global graffiti community, including its sponsorship of this year’s Yardworks urban art and graffiti festival at SWG3 in Glasgow.

Label 5 City Lights is available exclusively in Morrisons stores throughout the UK. Customers who purchase a bottle will be invited to find their label design amongst the Label 5 skyline via https://www.label5-findyourlabel.com/

Yardworks Festival partnership 2023

 James Collins, Label 5’s UK Marketing Manager said: ‘Label 5 City Lights Edition is designed to be as unique and creative as the customers who enjoy our whisky. This globally renowned blended Scotch is known for its modern and urban take on whisky, and this new limited edition showcases this to spectacular effect. With the ability to pick from an endless sequence of designs generated by our algorithm, we hope drinkers enjoy their own unique and very special slice of Label 5 history’.

Label 5 City Light Edition is bottled in 1 litre at 40% ABV, retailing at £22.50 and is available in Morrison stores nationwide. Smooth and well-rounded with subtle smoke influences, Speyside malts provide the backbone to this blend’s delicate fruity character. Using time honoured traditions, the spirit is created using a combination of the finest grain and malt whiskies to give a whisky of superb quality and smoothness.

www.label-5.com

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ABOUT LABEL 5

Top ten Scotch Whisky brand, LABEL 5 is carefully distilled, matured and bottled in our distilleries in Scotland. LABEL 5 is enjoyed in more than 100 countries and is renowned for its high quality and appreciated for its smoothness. With 2.6 M 9-L cases sold in 2015, LABEL 5 is a key player in the Scotch Whisky category. LABEL 5 First Blending Company – Starlaw Road, Bathgate, Scotland

ABOUT LA MARTINIQUAISE

An independent French group founded in 1934, LA MARTINIQUAISE is one of the biggest spirits groups in France and features in the world Top 10. The group which operates in 110 countries has a turnover of 950 million euros and is proud to own four millionaire brands: LABEL 5 & SIR EDWARD’S Scotch Whisky, POLIAKOV Vodka and NEGRITA Rum – Source: IMPACT 2015