
MAKER’S MARK ANNOUNCES NEW UK BRAND DIPLOMAT, CHARLOTTE PEDERSON

30th August 2023, London: Edrington UK announces the appointment of its latest UK Brand Diplomat for Maker’s Mark bourbon, Charlotte Pederson.
Pederson’s new role will centre around brand engagement and education within the UK on- and off-trade, providing bespoke educative programmes into the brand and bourbon category, as well as supporting the brand development strategy. Pivotal to the role, will be driving and communicating the brand’s higher purpose credentials, having earned its B Corporation Certification last year – making Maker’s Mark the largest bourbon distillery in the world and the first in Kentucky’s famed Bourbon Country to achieve this distinction.
Pederson will transition from her position as Whisky Specialist at Edrington UK, where she played a key role as an education provider for the business’s portfolio of luxury and premium whiskies, which includes Highland Park, The Glenrothes, Bowmore and Laphroaig.
Andrea Montague, Head of Advocacy at Edrington UK, states:
“We are excited to see Charlotte transition into her new role as Maker’s Mark Brand Diplomat. Her experience and skillset gleaned through leading in-house training sessions and drink development strategies as Whisky Specialist means she is perfectly placed to shine in the role and continue educating others on this growing category.”
Prior to joining Edrington UK, Pederson enjoyed a successful and highly respected career as Head Bartender and Bar Manager across venues in London, Paris, and Barcelona. Commenting on her new role, Charlotte Pederson says:
“Maker’s Mark is not only an iconic American Whisky, but a brand that is committed to being a force for good, with years of industry-leading efforts to benefit the lives of their team, customers, communities and shared natural environment. I could not be more excited to be the new Maker’s Mark Brand Diplomat in the UK to communicate these credentials as well as the rich brand story that sets Maker’s Mark apart. Having recently visited the home of Maker’s Mark at Star Hill Farm and seen where the magic happens, I am even more looking forward to sharing the exciting things in store for the brand this year.”
About Maker’s Mark® Bourbon
In 1953, in Loretto, Ky., Bill Samuels, Sr., fulfilled his dream to create a handmade and delicious bourbon. He decided to make his whisky in small batches, using soft red winter wheat to enhance the softness and sweetness. He then rotated each barrel by hand for consistency and, finally, aged each barrel to taste. Bill Samuels, Sr., transformed bourbon from a “commodity” into a premium handmade spirit, and today Maker’s Mark continues to make its bourbon the same way. That time-tested approach seems to still be working just fine 60+ years later, as Maker’s Mark Kentucky Straight Bourbon was awarded a Gold medal at the esteemed International Spirits Challenge in 2022. In recent years, Maker’s Mark has introduced thoughtful, super-premium innovations to its portfolio, including Maker’s Mark 46, Maker’s Mark Wood Finishing Series, Maker’s Mark Cask Strength and Maker’s Mark Private Selection, the brand’s first-ever custom barrel program. Today, Maker’s Mark is the largest bourbon distillery in the world to achieve B Corp Certification and the first distillery to achieve Regenified certification, a reflection of the brand’s dedication towards building a more inclusive and sustainable economy. For more information, visit www.makersmark.com.
About Edrington UK
Edrington UK is the UK’s number one whisky supplier, part of the global Edrington family and responsible for the UK sales, marketing and distribution of a portfolio of premium brands including The Macallan, Highland Park, The Glenrothes, The Famous Grouse, Naked Malt and Brugal. As a distribution partner of Beam Suntory, Edrington UK also represents many of its brands in the UK marketplace, such as Jim Beam, Maker’s Mark, Bowmore, Laphroaig, Courvoisier and The House of Suntory range of Japanese craft spirits.
WE MAKE OUR BOURBON CAREFULLY. PLEASE ENJOY IT THAT WAY.
Maker’s Mark® Kentucky Straight Bourbon Whisky, 45% Alc./Vol. ©2023 Maker’s Mark Distillery, Inc., Loretto, KY.
https://www.makersmark.com/