VISITORS TO HARRODS WILL ENJOY AN INTERACTIVE JAMES BOND EXPERIENCE AND A REMARKABLE NEW WHISKY 

Monday 13^th February 2023 – The world’s most iconic department store, Harrods, is to host an interactive James Bond-themed experience to mark the release of an extraordinary 007 whisky from, The Macallan.

The Macallan James Bond 60^th Anniversary Release is a unique single malt presented in a collection of six limited-edition bottles to mark the six decades of the Bond film franchise. From Sunday 19^th February, for 4 weeks visitors to the Knightsbridge store will be able to travel through an interactive journey filled with memorabilia and moments from the 007 films.

The experience, on the Ground Floor of Harrods, will be accessed directly from the Door 9 Entrance on Hans Road. Immediately on entering, visitors will follow a lit path to navigate through the exhibits, most of which are housed in – and visible from – the Exhibition Windows on the Brompton Road.

Central to the experience will be a timeline composed of original illustrative designs, concept art and storyboards showcasing the creative development process of the Bond films, also featured on the distinctive packaging of the whisky collection. At the heart of the timeline will be the original Little Nellie, the compact autogyro flown by Sean Connery in You Only Live Twice (1967). Guests will be able to have their Instagram-ready photo taken in a virtual cockpit to put themselves at the controls of the Wallis WA-116 Agile autogyro.

The final space takes the form of Moneypenny’s office, with filing cabinets showcasing a retrospective of memorabilia from the six decades of James Bond films. Inside various cabinets, visitors will uncover Bond’s passport from GoldenEye (1995), his government Whitehall ID as seen in Skyfall (2012) and a gold bar from Goldfinger (1964), signed by Sean Connery, the inhaler belonging to Le Chiffre in Casino Royale (2006), the metal teeth of towering henchman Jaws from The Spy Who Loved Me (1977), and the steel-rimmed bowler hat worn by Oddjob in Goldfinger (1964).

The Macallan James Bond 60^th Anniversary Release is a limited-edition Scotch whisky created by The Macallan Master Whisky Maker Kirsteen Campbell to capture the character of Bond – a single malt with extreme grace balanced by remarkable strength and depth of character. The expression is presented in six individual packaging designs – one for each decade of the film franchise – featuring original illustrations from the film archives to showcase the creative process behind some of Bond’s most iconic moments. Exclusively for Harrods in the UK, the collection is presented in its entirety in a limited-edition Globe-Trotter case crafted specially to hold the six bottles.

In addition to the London activity, a series of similarly curated experiences will take place in selected markets around the world as The Macallan in Cinema exhibit is celebrated across the globe.

‘The Macallan has become one of James Bond’s favoured whiskies, a reflection of his appreciation of the finer things in life,’ said Neil Skinner, Director of Marketing at Edrington UK, The Macallan’s brand owner. ‘Both are the modern innovators willing to push boundaries and linked by their Scottish heritage. We’re delighted to partner with Harrods – another global icon – for the first of what we hope will be many such initiatives. Innovation and craftsmanship is at the heart of what we do, and we are thrilled to be showcasing these qualities in such a fitting and distinguished setting.’

Alex Unitt, Partnerships Director at Harrods said: ‘We are delighted to be partnering with The Macallan on this special project, which marks the coming together of four iconic British brands. The Macallan, James Bond, Globe-Trotter and Harrods are all synonymous with luxury and discerning taste, something which resonates hugely with our Harrods customer in the UK and beyond. Harrods is proud to bring the rare and exclusive to our audience in every corner of our business and this is no exception. The level of craftsmanship and dedication to quality is remarkable at The Macallan distillery, and these are values that we hold very dear at Harrods. The interactive experience is not to be missed; we can’t wait to see it come to life for our customers to enjoy.’

Notes 

The launch coincides with a series of immersive experiences to celebrate the 60^th anniversary of Bond films, which was celebrated on 5^th October 2022, making it one of the longest running movie franchises, spanning twenty-five films, six decades and six lead actors. From September 2022, The Macallan in Cinema exhibit at The Macallan Estate has provided visitors to the distillery’s ground-breaking Speyside home with a retrospective of the brand’s history in Hollywood and the six decades of James Bond in cinema as well as a series of exclusive screenings of Bond films. Consumers visiting The Macallan Estate will experience a bond focused visual takeover through design and bespoke Bond serves at The Macallan Bar.

The Macallan is also partnering with The Langham hotel to serve a series of bespoke cocktails; other London hotels will also be serving The Macallan dedicated cocktails during February and March.

About Harrods

Harrods began as a wholesale grocer and tea merchant in east London, first opening its doors in 1834. Since then, it has grown to become the world’s most famous department store, known for its unrivalled range of luxury merchandise. As well as exclusive brands and myriad departments, one of Harrods’ most renowned attributes is its unparalleled service. Harrods continues to be guided by its philosophy of “anything is possible”, and, to this day, our customers remain at the heart of everything we do.

About The Macallan 

Founded in 1824 on a plateau above the River Spey in north-east Scotland, The Macallan is renowned globally for its incomparable craftsmanship, creativity and innovation, with each bottle of single malt whisky revealing its unique mastery of wood and spirit.

Social and environmental sustainability is at the heart of The Macallan, and as part of its commitment to establishing a positive legacy it revealed its award-winning new Distillery in 2018. Designed by internationally acclaimed architects, the building takes inspiration from the surrounding ancient Scottish hills and is located on The Macallan’s beautiful 485-acre estate. To this day, the single greatest influence on The Macallan’s sought after portfolio of single malts is its sherry-seasoned oak casks from which its whiskies derive their distinctive flavours, aromas and natural colour.

Crafted without compromise. Please savour The Macallan responsibly.

About EON Productions 

EON Productions Limited and Danjaq LLC are wholly owned and controlled by the Broccoli/Wilson family. Danjaq is the US based company that co-owns, with Metro Goldwyn Mayer Studios, the copyright in the existing James Bond films and controls the right to produce future James Bond films. EON Productions, an affiliate of Danjaq, is the UK based production company that has made the James Bond films since 1962 and together with Danjaq controls all worldwide merchandising. For more information, visit007.com & 007Store.com