Bimber to release exclusive Gonzalez Byass Matusalem sherry finished single malt whisky with Selfridges – English Whisky News

Bimber to release exclusive Gonzalez Byass Matusalem sherry finished single malt whisky with Selfridges

London’s Bimber Distillery today announced that it has partnered once more with the iconic department store Selfridges to release an upcoming single malt London whisky that has been finished in Matusalem sherry.
Originally matured for over four years in American oak ex-bourbon casks, the whisky was transferred for an additional maturation in Matusalem sherry sourced from Gonzalez Byass – one of Spain’s most well-known sherry bodegas. The creation of Matusalem sees both Palomino and Pedro Ximénez grapes fermented, fortified and then aged in separate Soleras for around 15 years before being combined (75% Palomino with 25% Pedro Ximénez). The blend is then aged for an additional 15 years within a Matusalem Solera before being bottled as a deeply rich VORS style sherry.
The release of 965 bottles at 51.4% ABV will be available from Monday 13th February in Selfridges London, Selfridges Manchester and Selfridges Birmingham as well as Selfridges.com where it will be sold jointly with bottles of the original Gonzalez Byass Matusalem sherry.
The single cask release was crafted to Bimber’s exacting standards. The spirit was produced from the distillery’s single farm barley and malted on a dedicated floor at Warminster Maltings, before being fermented for seven days in bespoke on-site constructed American oak washbacks. Distillation took place in Bimber’s customised stills which possess an increased copper surface area, resulting in a light, fruit-forward, layered new make spirit.
Bimber Distillery spokesperson Matt McKay said “We are thrilled to be releasing our third collaborative single malt whisky with Selfridges – and to be continuing to introduce Bimber’s whisky to the stores many spirit lovers. The absorbing complexity and rich sweetness of the Matusalem is the perfect counterpart to our bright, fruit-forward, textural single malt whisky.”
Neil McDonald – Beer, Wine and Spirit Buyer from Selfridges added “For this third partnership release with Bimber we sourced a cask from Gonzales Byass which would add a unique characteristic to our 2023 London single malt whisky exclusive. We’re delighted with the result which offers the perfect harmony between the whisky’s naturally rich, fruit-forward character and the sherry’s absorbing complexity.”
Bimber Matusalem Sherry Finish – Selfridges Exclusive
Matured in first fill ex-bourbon barrels, then finished in a Gonzalez Byass Matusalem Sherry
Nose: Deep and moderately sweet. Ripe cranberries and redcurrant jelly join gracefully aged sherry with aromas of chocolate gateaux, cinnamon rolls and plump raisins
Palate: Highly textural with layers of fruit cake, gingerbread and grated chocolate. Vibrant stone and tropical fruits support alongside a sprinkle of nutmeg and cinnamon
Finish: Enduring with luxurious sherried fruits and perfectly balanced spice
70cl
51.4% ABV
RRP £84.99
Available from Monday 13th February via Selfridges
About Bimber
Bimber Distillery produces world-class single malt whisky, handcrafted with passion in West London. As a leading distiller of English whisky, we combine generations of rich distilling heritage with the finest quality ingredients to create the ultimate craft whisky experience.
About Selfridges
Selfridges was founded by Harry Gordon Selfridge, changing the world of retail forever when the first store was opened on Oxford Street in 1909. Since then, the brand has opened three stores in Manchester and Birmingham.
Selfridges has been a key reinventor of retail with innovation across in-store experiences and brand partnerships with leaders in luxury. This includes Dior at Alto rooftop collaboration, the opening of Selfridges Cinema, and helping to launch industry disruptors and emerging retail innovators including Charlotte Tilbury and Pangaia.
Building on over a decade of retail activism, in 2020 Selfridges launched Project Earth, its evergreen sustainability strategy, with bold targets to reinvent retail and meet its commitment to a net zero future. Selfridges aims to help customers change the way they shop in three ways: by addressing the materials used in products, launching and exploring new retail models such as resell, repair, refill and rental, and engaging with teams, partners and customers to inspire a shift in mindsets. Selfridges has made ambitious 2030 targets for everything it builds, buys and sells to meet its environmental and ethical standards; for 45% of transactions to come from circular products and services; and to build an inclusive retail culture in which teams, communities and customers put people and planet first in all decision making. Underpinning Project Earth is a broader commitment to Science Based Targets and to achieve net-zero carbon across the business by 2040 as a signatory to the Climate Pledge.
Selfridges has been transformed in line with a long-term vision that harks back to the core principles of Harry Gordon Selfridge himself, whose high standards of style, service and desire to entertain run through each store today. Selfridges was named “Best Retailer” at the Positive Luxury Awards 2020, a “Best 25 Big Company To Work For” 2020 as awarded by The Sunday Times, and voted “Best Department Store in the World” at the Global Department Store Summits 2010, 2012, 2014, 2018. From weddings to the skate bowl, Selfridges continues to generate new ways to surprise and amaze its customers in London, Manchester, Birmingham and at selfridges.com.








































