FREDDIE NOE ANNOUNCED AS 8^th GENERATION MASTER DISTILLER DURING CELEBRATION EVENT OF THE JAMES B. BEAM DISTILLING COMPANY 

For the First Time in Beam History, Two Master Distillers, Fred and Freddie Noe, Will Work Side-by-Side at the James B. Beam Distilling Co. Homestead in Clermont, KY  

Kentucky Governor Andy Beshear, Beam Suntory President and CEO Albert Baladi, James B. Beam Distilling Co’s 7^th Generation Master Distiller Fred Noe and newly announced Master Distiller of the Fred B. Noe Distillery Freddie Noe (L to R), raise a glass at the James B. Beam Distilling Company celebration in Clermont, KY on May 12, 2022. Photo credit: Beam Suntory.

Clermont, Kentucky (May 13, 2022) – Yesterday, the James B. Beam Distilling Company (JBBDCo) celebrated more than two centuries of bourbon legacy by setting sights on the future with a historic announcement. As the First Family of Bourbon commemorated the completely revamped distillery homestead and visitor experience – which also features the newly opened Fred B. Noe Distillery and The Kitchen Table Restaurant – Fred Noe, the James B. Beam Distilling Company’s 7^th Generation Master Distiller, announced the appointment of Freddie Noe as Master Distiller of the Fred B. Noe Distillery.

“There is nothing in this world that would give me more pleasure and make me prouder than seeing Freddie step into the role of Master Distiller,” shared Fred Noe in an emotional toast in front of friends and family during the celebration of the reimagined James B. Beam Distilling Co. “One of my biggest regrets is to never have distilled alongside my own father, Booker, so working side-by-side with Freddie will be a dream come true. I believe that a Master Distiller should understand the craft of distilling, uphold quality, and honor tradition while spearheading innovation. Freddie embodies this wholeheartedly and I look forward to seeing Freddie lead the charge in creating the next generation of whiskeys that help to grow the American Whiskey category around the world.”

Freddie Noe previously surprised and honored Fred Noe in 2019 when he announced the name of the new distillery as the Fred B. Noe Distillery. Freddie played a pivotal role in the development of this project, leading and manifesting Fred’s vision from more than five years ago. Fred had always been inspired by his own father, Booker Noe, who created the original small-batch bourbons. Now, Freddie will continue leading this effort with some of the James B. Beam Distilling Co’s most popular super-premium whiskies such as Little Book® and Bookers®, created by his grandfather, Booker. Freddie was often referred to as Little Book by Booker because of the similarities between themselves. Bookers started the super-premium bourbon segment and now, as Master Distiller, Freddie plans to launch the next generation of super-premium whiskies for the James B. Beam Distilling Co, just like his grandfather. The Distillery also plays a large part in the revamped visitor experience by offering an insider’s look into the family history and legacy, distillation process, and of course unique tasting opportunities.

Yesterday, Fred had the pleasure of turning the tables on Freddie when he gave an emotional speech with the unexpected announcement of Freddie’s new title. This is the first time in the history of JBBDCo that there are two family members, working alongside one another, sharing the Master Distiller title.

“It is an honor beyond words to follow in my father’s footsteps,” shared Freddie Noe, Master Distiller of the Fred B. Noe Distillery. “I will continue to honor the 227 years of family craft and experience in my work every day by dedicating myself to making genuine quality whiskey while pushing the brand forward.”

While Fred Noe will maintain his role as Master Distiller, overseeing the James B. Beam Distilling Company’s portfolio of brands that include Jim Beam® Bourbon, Knob Creek® Bourbon, Basil Hayden® and others, Freddie Noe will oversee the Fred B. Noe Distillery as Master Distiller. In this role, Freddie will experiment with new fermentation, distillation, and blending techniques to produce category-defining and boundary-pushing whiskey of the highest quality. Freddie will also lead experiential distillation sessions and seminars with hands-on activities in the blending lab.

Also housed at the Fred B. Noe Distillery is a state-of-the-art classroom for the University of Kentucky®’s James B. Beam Institute for Kentucky Spirits. Freddie developed an apprenticeship program after the institute was launched, with 200 hours of customized technical content for James B. Beam Distilling Company operators, wherein future leaders in the American Whiskey industry will come together to learn the genuine whiskey-making craft. The institute is designed in partnership with the University of Kentucky and the Kentucky Distillers Association to educate the next generation through a first-of-its-kind curriculum that covers the skills needed to succeed in the distilled spirits industry.

The Fred B. Noe Distillery was part of a multi-million-dollar renovation to bring to life the rich stories of the First Family of Bourbon and the legendary brands that chart the history of American Whiskey. This revamp also includes an updated visitor experience, offering behind-the-scenes peeks at their incredible brands, a tasting room and even customizable experiences. The James B. Beam Distillery Co also launched an exclusive membership program, Barreled & Boxed, which will allow consumers to experience the distilling company’s most exciting releases straight to their doorsteps (available to consumers in select markets).

The reimagination of the homestead came to life through the help of world-renowned designers and builders, including LOVE, who led creative direction design, parent brand identity and the visitor experience, and Pearlfisher | Hakuhodo, who developed the brand architecture, creative and communications strategy. Additional partners also include Bergmeyer who led the development of The Kitchen Table, the Fred B. Noe Distillery VIP experience and the campus visitor experience, Joseph & Joseph who designed the base distillery build, OJB who designed the landscape across the entire campus, and Buzick Construction Inc. and Shawmut Design and Construction who all led construction efforts.  Project management and owner’s representation for the visitor experience were led by Stys Hospitality Initiative.

About Beam Suntory
As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam® and Maker’s Mark® bourbon brands and Courvoisier® cognac, as well as world renowned premium brands including Basil Hayden®, Knob Creek®, and Legent™ bourbon; Yamazaki®, Hakushu®, Hibiki® and Toki™ Japanese whisky; Teacher’s, Laphroaig® and Bowmore® Scotch whisky; Canadian Club® whisky; Hornitos® and Sauza® tequila; EFFEN®, Haku® and Pinnacle® vodka; Sipsmith® and Roku™ gin; and On The Rocks Premium Cocktails.

Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and vision of Growing for Good, which now includes its transformative sustainability strategy, Proof Positive. Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com

Elijah Craig Partners with PGA TOUR Pro Golfer Talor Gooch, Adding to Team Elijah Craig

BARDSTOWN, Ky. – Elijah Craig Bourbon today announced a new multi-year partnership with PGA TOUR professional golfer, Talor Gooch. A native Oklahoman and whiskey-lover, Gooch’s success both on and off the course will now be supported by Elijah Craig as the “Official Bourbon of Talor Gooch.” This marks the second PGA TOUR Pro to join Team Elijah Craig, following Max Homa in January 2022.

“I’m lucky to play golf for a living, but like most people, my favorite thing about the game is who I get to enjoy it with. That drink at the turn, the 19^th Hole with our buddies after the round: it’s all part of the game we love,” said Gooch. “I’m thrilled to represent Golf’s Signature Sip as Team Elijah Craig’s newest ambassador. After all, Bourbon, and golf both take practice and finesses to produce greatness. I’m looking forward to creating some exciting new content with my buddy, Max Homa, and to raising a glass with players and fans everywhere!”

Team Elijah Craig embodies the striver mindset, endeavoring to achieve greatness and master their craft. On tour for seven seasons, Gooch continues to build upon his success. He is currently ranked in the FedEx Cup Top 10 and 34^th in the Official World Golf Rankings. Gooch will add to the golf experience for fans this season through integrated marketing campaigns, social media collaboration, and public appearances. He will also proudly display the Elijah Craig logo on his shirt starting early next year.

“We’re excited to have Talor Gooch join the Elijah Craig team, which already has a winning track record with Max Homa clinching his second PGA TOUR title this season at the Wells Fargo Championship,” said Max Stefka, Elijah Craig Senior Brand Manager. “Talor’s appreciation for the patience and perseverance required to hone his craft epitomizes the same approach our craftspeople take to produce award-winning Bourbon. We look forward to many more celebratory moments on and off the course with Talor and Max.”

Elijah Craig is debuting its 19th Hole campaign to extend the fan experience beyond the course this spring and summer. The 19th Hole campaign includes premium media placements in golf publications, digital and social media activations, and consumer contests. Elijah Craig-branded golf ball on-packs and in-store displays rounding out the 360-degree program.

ABOUT ELIJAH CRAIG BOURBON: Elijah Craig Bourbon bears the name of the Reverend Elijah Craig, known as “The Father of Bourbon,” who established his distillery in 1789 on the banks of Elkhorn Creek in modern day Georgetown, Kentucky. He is credited with being the first distiller to age his wares in charred oak barrels. The clear, unaged corn liquor became transformed into a bold amber liquid with a distinctively smooth flavor that makes Bourbon what it is today. Today, Elijah Craig’s community impact continues through Elijah Craig Old Fashioned Week, providing annual donations up to $100,000 to organizations supporting the hospitality industry. Produced by Heaven Hill Distillery, the nation’s largest independent, family-owned and operated distillery and the world’s second-largest holder of Kentucky Bourbon, the Elijah Craig lineup includes: Elijah Craig Small Batch Kentucky Straight Bourbon Whiskey, Elijah Craig Straight Rye Whiskey, Elijah Craig Toasted Barrel Kentucky Straight Bourbon Whiskey, Elijah Craig Barrel Proof Kentucky Straight Bourbon Whiskey, and Elijah Craig 18-Year-Old Single Barrel Kentucky Straight Bourbon Whiskey. Elijah Craig’s accolades have included Whisky Advocate’s Whisky of the Year, Best Small Batch Bourbon and Double Gold at the San Francisco World Spirits Competition, and Excellent Highly Recommended honors at the Ultimate Spirits Challenge. For more information, please visit www.elijahcraig.com.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

Our May 2022 Auction is now LIVE!

Place your bids from Friday 19^th May until Sunday 29^th May.

www.whiskyhammer.com

Every month, we present an incredible selection of whiskies and other fine spirits to our members right across the globe. You will find everything here from limited edition releases and vintage bottles to whole casks of rare whisky. There is certainly something for everyone – whether you are looking to collect, invest or enjoy!

Bowmore – 52 Year Old (1965) Precious Metals

Springbank – 1993 (Fresh Sherry Hogshead)

Yamazaki – 18 Year Old (2017 Edition)

Macallan – Easter Elchies (2008 – 2013)

Colonel EH Taylor  – Warehouse C Tornado Surviving

Selling whisky? Why not arrange the pick-up of your bottles using our global courier service? If you’re based in Scotland, you might want to arrange the personal collection of your bottles. Wherever you’re based in the world, we will make getting your bottles into our monthly auction as simple as possible. Get in touch with the Whisky Hammer team now by dropping them a message at sales@whiskyhammer.co.uk.

NEW RELEASES FROM 

Inchgower 5 Years Old 2016

A single malt from Inchgower Distillery. This dram was distilled in 2016 and aged for 5 years in 1st Fill Bourbon Barrel before bottling in 2022. This 5-year-old coastal Speysider has been fully matured in first fill bourbon barrels and offers the classic Speyside notes you would expect with sweet, home-baked digestive biscuits with lingering heather honey. Only 910 bottles produced.

£45.99

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Come join us on our flavour hunt during whisky festival month where we’ll either be attending or hosting the following events.

Friday 27 May – Saturday 4 June

Discover the thrill of the taste this May as our Flavour Hunters Festival comes to a finale in spectacular surroundings. SMWS MEMBERS UNITE… let’s come together to share a unique whisky experience, join us at Islay House for a relaxed garden party overlooking Loch Indaal. With breath-taking views and whiskies to explore – this event is sure to be a memorable one.

From 1:00pm till late – Islay House Open Day (Free entry)

From 1:00pm – Whisky Bar (drams available)

From 4:00pm – BBQ

2:30pm to 4:00pm and 4:00pm to 6:00pm – Islay House Games
(2 sessions)

2:00pm to 3:00pm (Tickets £35.00)
Flavour Hunter Exploration:
Festival Rare Releases

6:30pm to 7:30pm (Tickets £50.00)
SMWS Masterclasses – Memorable
Malts: Old & Rare 

Wed 1 June
1:00pm to 3:00pm (Free entry / informal drop-in)
SMWS Pop-up – Flavour Hunter Session

READ THE FULL PROGRAMME

The Scotch Malt Whisky Society, The Vaults, 87 Giles Street, Leith EH6 6BZ

Contact: sales@smws.com or call 0131 555 2929 (Mon-Fri 9am-4.45pm). Visit the Society at here for membership information

This is your chance to join and to take advantage of their great offers!

Spot the SMWS bottles in this amusing You Tube video

Our K&L Exclusive Cask program has kicked into high gear recently with numerous incredible new offerings from our best independent bottler partners. A stunning trove of exclusive cask selections from Old Particular has just arrived in-stock and takes things to new heights, with supremely compelling 15-year-old single hogsheads from the likes of Speyside icons Aberlour and Mortlach, along with utterly singular bottlings from the inimitable Ledaig, and a jaw-dropping 30-year-old from Inchgower that comes in at an unbelievable steal for a whisky of its age and stature. The spirits highlighted below will thrill any seasoned collector of the world’s finest single-malt Scotch.

2005 Aberlour 15 Year Old “Old Particular” K&L Exclusive Single Hogshead Cask Strength Speyside Single Malt Scotch Whisky (750ml) $89.99 View

2009Ledaig 12 Year Old “Old Particular” K&L Exclusive Single Hogshead Cask Strength Island Single Malt Scotch Whisky (750ml) $89.99 View

2006Ledaig 15 Year Old “Old Particular” K&L Exclusive Single Refill Sherry Butt Cask Strength Island Single Malt Scotch Whisky (750ml) $99.99 View

2006Mortlach 15 Year Old “Old Particular” K&L Exclusive Single Hogshead Cask Strength Speyside Single Malt Scotch Whisky (750ml) $109.99 View

1990 Inchgower 30 Year “Old Particular” K&L Exclusive Single Hogsheads Cask Strength Single Malt Scotch Whisky (700ml) $249.99 View

Email: wine@klwines.com
Phone: (877) KL-WINES (Toll Free 877.559.4637)
K&L Wine Merchants 3005 El Camino Real Redwood City, CA 94061 USA
San Francisco, Redwood City, Hollywood CA

ralfy review 927 Extras – Get more from your Independent bottle of malt.

Romania’s first ever single malt whisky kick-starts the Alexandrion Group’s worldwide tour on World Whisky Day

by © Ciprian Vladut – www.cipane.com

To mark ‘World Whisky Day’ on the 21^st May, the Alexandrion Group kick-starts their world tour for their ‘Carpathian Single Malt’, the first ever single malt whisky produced in the history of Romania. This refined drink will place Romania on the global map of producers and its continued success will also contribute towards the humanitarian efforts of the ‘Foundation Alexandrion’ (the philanthropic arm of the business) in helping Refugees and Students affected by the war in Ukraine. 

Alexandrion Group, the largest Romanian spirits and wines producer and distributor, introduces to the world Carpathian Single Malt. The first single malt whisky ever produced in the history of Romania, will tour the world in a very exclusive limited edition of 930 bottles, starting from this May. The first stop of Carpathian Single Malt’s global journey will be in USA, where the product will be showcased in a lavish event organized at the residence of the Romanian Ambassador to the USA in Washington, on the 25^th of May. The tour will continue with another event organized in UK, in the first half of this year. This will be followed by a commercial launch in Romania, featuring 10,000 bottles, in the last quarter of 2022.

Under the stewardship of Alexandrion Group’s Founder & Chairman Mr. Nawaf Salameh and his master distiller with Irish and Scottish heritage, Allan Anderson, the group has produced a high-quality product, which single malt aficionados will soon discover is world-class.

There is growing excitement about this tour based on:

• Nawaf Salameh being seen as an industry leader and visionary, discovering and indeed placing Romania on the map of global single malt producers. He was honoured with the title ‘Keeper of the Quaich’ in 2016.

• Master Distiller, Allan Anderson states “pure sub-Carpathian water combined with the unique flavours of Romanian and Portuguese wine casks, make Carpathian an exquisite whisky”

• The combination of Scottish and Irish know-how, using 100% malted barley produced in Romania, pure sub-Carpathian water and superb wine and Bourbon casks make Romania a perfect country to produce high-quality single malt whisky.

• Carpathian Single Malt is distilled, matured and bottled at the Alexandrion Saber 1789 Distilleries, located near the Carpathian Mountains, is natural coloured, unchill filtered and is bottled at 46% Alc.

• The design of the Carpathian Single Malt bottle was made in Paris by the luxury design agency.

• The Alexandrion Group has unleashed Romania’s vast potential as one of the world’s most emblematic single malt whisky producers.

Made using 100% malted barley produced in Romania, the single malt is distilled, matured and bottled at the Alexandrion Saber 1789 Distilleries, located near the Carpathian Mountains. Carpathian Single Malt is made with pure sub-Carpathian water, is natural coloured, unchill filtered and bottled at 46% Alc.

Three expressions of the first Romanian single malt will be presented to the world during the tour: Feteasca Neagra & Pinot Noir, as part of the Romanian Wine Cask Selection, and Madeira, as part of the Spanish & Portuguese Wine Cask Selection. Feteasca Neagra and Madeira finishing were initially matured in first-fill Bourbon casks, while the Pinot Noir expression was exclusively matured in Romanian Pinot Noir casks.

“We have been quietly distilling and maturing the single malt whisky liquid since 2017, sourcing casks from all over Europe and the USA.  This is the first chance single malt enthusiasts will have to enjoy a Carpathian whisky”, said Nawaf Salameh, the Founding Chairman of the Alexandrion Group.

The first single malt whiskey matured in Romanian wine casks

Carpathian Single Malt was matured in Romanian wine casks, a world premiere in terms of single malt production, as well.

Romania has more than 2,000 years of wine production history and is one of the largest wine producers in the world. Alexandrion Group, through Alexandrion Rhein Domains 1892, its wine division, produces some of the best award-winning wines in Romania and has been a supplier of the Royal House of Romania for the oldest sparkling wine produced in Romania, Rhein, since 1904. The Group’s vineyards are located within the Dealu Mare region, on the 45^th parallel similar to the Bordeaux region. Earlier this year, the Feteasca Neagra variety was awarded the Double Gold medal in one of the most prestigious international competitions, Concours Mondial de Bruxelles, and is considered the best red Romanian wine, exhibiting spicy, smoky fruit characters and good tannin structure. Alexandrion Group becomes therefore one of the few companies in the world that uses casks from its own wine production facilities to age single malt whiskey, a unique collaboration that will be further enhanced in the coming years.

The malted barley for this inaugural edition was harvested in 2016, distilled in 2017. The first maturation was done in first-fill Bourbon casks, wine casks and a range of finishing casks.

Carpathian Single Malt production coordinated by a Scottish-Irish Master Distiller

The Master Distiller of the Carpathian Single Malt is Allan Anderson, with both Scottish and Irish heritage, who has more than 30 years of experience in producing both Scotch whisky (Loch Lomond, White & Mackay, Aberargie) and Irish whiskey (The Great Northern Distillery). He also designed the distillery of Slane Castle Ireland.

“This whisky perfectly showcases our distillery terroir. The huge flavor impact of our malted barley, the pure sub-Carpathian water combined with the unique flavors of Romanian and Portuguese wine casks make Carpathian Single Malt an exquisite whisky, which without doubt will become one of the best in the world as it further matures. The maturation in warmer climate regions vs Scotland (+5⁰C on average) might explain the unique, milder character of this superb whisky” Allan Anderson.

Carpathian showcases this great potential and the clear quality advantage that we have vs other single malt whiskies of the same age, and we wanted to share our enthusiasm with whisky connoisseurs worldwide. The mash was double distilled in our distillery’s custom-made stills” added Allan Anderson.

Designed in Paris by luxury agency and available in exclusive limited edition

The design of the Carpathian Single Malt bottle was made in Paris by the luxury design agency.

The combination of Irish and Scottish know-how, Romanian malt pure sub-Carpathian water and superb wine casks make Romania a perfect country to produce high-quality single malt, that single malt aficionados will soon discover.

Carpathian Single Malt will launch its commercial edition of 10,000 bottles on the Romanian market in the final quarter of 2022.  This edition will feature up to 11 finishings some of them in world premiere.

About The Alexandrion Group:

Alexandrion Group is leader in the production and distribution of spirits and wines in Romania and the only single malt producer in the country. The group has a history of over 200 years in the local spirit industry, producing some of the strongest brands in Romania, at THE ALEXANDRION SABER 1789 DISTILLERIES, recognized both nationally and internationally for their quality and refinement. The product portfolio includes traditional Romanian drinks and international products. Alexandrion 5 * and 7 *, the famous Brâncoveanu XO, VS and VSOP vinars, SABER Elyzia fruit liqueur, Zolmyr fruit distillate, Kreskova Vodka and other products have ensured the Group the leading position of the Romanian spirit and traditional drinks market. Starting with 2018, the Group expanded its activity, completing its portfolio with award-winning, still and sparkling wines.

TALISKER MADE BY THE SEA

In 1825, the brothers Hugh and Kenneth McAskill rowed north from the Isle of Eigg, across the Sea of the Hebrides, to acquire Talisker House on the formidable shores of the Isle of Skye. For nearly 200 years, their distillery has been standing proudly by the sea, embracing the elements in a land of extremes. This is the inspiration for the Whisky Talisker crafts.

THE EXPEDITION OAK SERIES

The Talisker Expedition Oak Series is a new adventure entirely: A WHISKY SHAPED BY NATURE. The series was born to celebrate wild whisky-making with a collection of rare single malt scotches that have been shaped by the natural elements – finished in casks that include staves stressed by a wilderness journey to reveal a truly rare and unique whisky, accentuated by its exposure.

TALISKER FOREST OF THE DEEP

In their second Adventure, they have partnered with Parley to “Rewild Our Seas” with a limited release of 44 year old rare whisky, finished in casks charred by flames fuelled by a mixture of worn oak from their oceanic adventure and sustainably harvested kelp.

£3,799.95

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WORLD WHISKY DAY OFFER

CELEBRATE WORLD WHISKY DAY WITH US

This Saturday is World Whisky Day, encouraging distilleries and fans alike to come together, celebrating all things whisky! To celebrate World Whisky Day 2022, we’re offering a FREE Wemyss Malts water bottle (worth £20) when you purchase a 70cl bottle from our Core Range. Whether you fancy a hot toddy or a Hiveball on the go, our stainless steel water bottle is perfect for summer.

SHOP OFFER ⟶

Simply add your 70cl bottle of choice into your basket along with a water bottle & voila! the discount with automatically be applied at checkout.Offer running Thursday 19th May 2022 to 23:59 on Sunday 22nd May. Limited to 1 water bottle per order. Unfortunately this offer is only available to customers based in the UK while stocks last.

Big Wins at the International Spirits Challenge 2022

We’re thrilled to share the news that Smoky Shores, our latest limited release, and Spice King have both been awarded gold medals at the ISC 2022, alongside silver medals for Peat Chimney and The Hive. We couldn’t be happier to see this recognition not only for our Core Range malts but also the first win for Smoky Shores. Please join us in raising a dram tonight in celebration! Slainte!