The Whisky Exchange introduces an exclusive, extra special whisky for April Fool’s Day. And like the best jokes, it may look simple upon first glance, but there’s a lot going on underneath…

The spirits retailer is keeping key elements of this limited-edition whisky hidden until 9.00am on Friday 1 April when all will be revealed. Maintaining the mystery, the label of the bottle has been printed with an ink sensitive to UV light, hiding details until a torch, included with every purchase, reveals the hidden text.

A visible statement declares ‘Extremely old, I wish I were younger’ as a tactic to retain the illusion, everything about the whisky is old yet the liquid is just 5 years old (embargoed until 9am 1^st April).

The Whisky Exchange has worked with one of the oldest names in Scottish distilling and so, despite its comparative youth, this fruity and very special April Fool’s 2022 whisky is wise beyond its years. The distillery is celebrated as one of the most up-to-date in Scotland, marrying traditional production with green technology to create the country’s greenest operation.

The spirit was distilled at Ardnamurchan – owned by whisky veterans Adelphi – under the watchful eye of Alex Bruce – descendant of Andrew Usher, the father of modern blended whisky. Alex and his team selected five casks for us, bringing together old-fashioned smoke with bright, unpeated spirit to create a truly modern and fruity whisky.

Details that can be communicated now:

• 53.2% ABV
• Highland Single Malt Scotch Whisky
• Available to purchase from thewhiskyexchange.com on Friday 1 April 2022, from 6am, while stocks last
• https://www.thewhiskyexchange.com/feature/aprilfools
• Priced at £74.95
• 5 years old
• Just 1600 bottles are available to buy
• Matured in first-fill Bourbon casks

ABOUT THE WHISKY EXCHANGE

Founded in 1999, The Whisky Exchange is the leading global retailer of whiskies and fine spirits, with an award-winning online shop and three shops located in the heart of London at Covent Garden, Great Portland Street and London Bridge.

As a family company, The Whisky Exchange believes in excellent products at competitive prices and exceptional service. The company’s philosophy is simple – never rest on your laurels. The team, led by founders and brothers Sukhinder and Rajbir Singh and buyer Dawn Davies MW, is constantly trying to find new products with genuine heritage and quality in all drinks categories, while continuing to innovate and ensure its website and shop are the best in the business. Above all, the company is built on its amazing range and its people and is responsible for the loyal and ever-expanding fan base from around the world.
The Whisky Exchange in numbers: 4,000 whiskies including 3,000 single malt Scotch whiskies; 500 Cognacs and Armagnacs; 600 rums; 300 gins; 200 bourbons; 150 Tequilas; three shops.

London Shops: Covent Garden, London WC2E 9HH, Great Portland Street, Fitzrovia, London W1W 7NT and London Bridge, London, SE1 1LL / Tel: 020 7631 3888
Online : https://www.thewhiskyexchange.com/ Tel: 020 8838 9388