STAGG JR. NAMED TASTE MASTER AT 2021 AMERICAN WHISKEY MASTERS

Six Master Medals Awarded to Buffalo Trace Distillery Whiskies 

FRANKFORT, Franklin County, Ky (Aug. 19, 2021) – Stagg Jr. (131.1 proof) took home the top honor at this year’s American Whiskey Masters when it was named the American Whiskey Taste Master, a distinction given to the highest rated product in the entire competition. The Taste Master is selected from products awarded a Master medal, a list that included six Buffalo Trace Distillery whiskies.

“We are honored to accept such an outstanding award for one of our bourbons,” said Buffalo Trace Master Distiller Harlen Wheatley. “The Stagg Jr. is one that can stand up in a crowd and we are grateful for this recognition.”

Only two batches of Stagg Jr. are produced each year. The award winning 131.1 proof expression is the 15^th release of this uncut and unfiltered bourbon, named after George T. Stagg. Tasting notes describe it as having rich, sweet, chocolate and brown sugar flavors that mingle in perfect balance with the bold rye spiciness. The boundless finish lingers with hints of cherries, cloves and smokiness.

In addition to the six Master medals, Buffalo Trace Distillery whiskeys brought home 15 Gold medals and 1 Silver medal.

Master medals:

• Stagg Jr. Kentucky Straight Bourbon Whiskey (Taste Master)
• Colonel E.H. Taylor, Jr. Barrel Proof Kentucky Straight Bourbon Whiskey
• Colonel E.H. Taylor, Jr. Straight Rye Whiskey
• Benchmark Small Batch Kentucky Straight Bourbon Whiskey
• Benchmark Bonded Kentucky Straight Bourbon Whiskey
• Benchmark Full Proof Kentucky Straight Bourbon Whiskey

Gold medals:

• Buffalo Trace Kentucky Straight Bourbon Whiskey
• Eagle Rare 10 Year Old Kentucky Straight Bourbon Whiskey
• Colonel E.H. Taylor, Jr. Small Batch Kentucky Straight Bourbon Whiskey
• Colonel E.H. Taylor, Jr. Single Barrel Kentucky Straight Bourbon Whiskey
• W.L. Weller Special Reserve Kentucky Straight Bourbon Whiskey
• W.L. Weller Antique Kentucky Straight Bourbon Whiskey
• W.L. Weller 12 Year Old Kentucky Straight Bourbon Whiskey
• W.L. Weller C.Y.P.B. Kentucky Straight Bourbon Whiskey
• W.L. Weller Full Proof Kentucky Straight Bourbon Whiskey
• W.L. Weller Single Barrel Kentucky Straight Bourbon Whiskey
• Old Charter Oak French Oak Kentucky Straight Bourbon Whiskey
• Elmer T. Lee Single Barrel Kentucky Straight Bourbon Whiskey
• Benchmark #8 Kentucky Straight Bourbon Whiskey
• Benchmark Top Floor Kentucky Straight Bourbon Whiskey
• Benchmark Single Barrel Kentucky Straight Bourbon Whiskey

Silver medals:

• Sazerac Rye Whiskey

Entries into the American Whiskey Masters were up over 85% from last year. Whiskies were judged by category in a blind tasting that took place at the Ibis Hotel in London Bridge in July. For more information on the American Whiskey Masters and a full list of results, visit The American Whiskey Masters 2021 results (thespiritsbusiness.com).

About Buffalo Trace Distillery

Buffalo Trace Distillery is an American family-owned company based in Frankfort, Franklin County, Kentucky. The Distillery’s rich tradition dates back to 1775 and includes such legends as E.H. Taylor, Jr., George T. Stagg, Albert B. Blanton, Orville Schupp, and Elmer T. Lee.  Buffalo Trace Distillery is a fully operational Distillery producing bourbon, rye and vodka on site and is a National Historic Landmark as well as is listed on the National Register of Historic Places. The Distillery has won 35 distillery titles since 2000 from such notable publications as Whisky Magazine, Whisky Advocate Magazine and Wine Enthusiast Magazine. Its Col. E. H. Taylor, Jr. Four Grain Bourbon was named World Whiskey of the Year for 2018 and its William Larue Weller and Thomas H. Handy Sazerac were named 2^nd and 3^rd finest whiskeys in the world for 2020.  Buffalo Trace Distillery has also garnered more than 1,000 awards for its wide range of premium whiskies. To learn more about Buffalo Trace Distillery visit www.buffalotracedistillery.com

Rare whisky makes a strong recovery and set for record year 

The rare whisky market for 2021 is set to break all previous records, following a strong first six months of the year, according to new figures published today by whisky analyst, broker and investment experts Rare Whisky 101.

The first half of 2021 has seen nearly 85,000 bottles of single malt Scotch whisky traded on the secondary market with a value of more than £36 million. Based on the current rate of growth, Rare Whisky 101 expects the full year for 2021 to reach 172,500 of bottles traded, an increase of 19.88% on 2019’s record (143,895 bottles) with a value of £75 million, an increase of 29.97% on 2019’s record (£57,707,707).

Rare whisky vs COVID-19

As with other physical asset classes, trading in the rare whisky market was subdued by a succession of lockdowns during 2020. The overall number of recorded bottles of single malt Scotch whisky sold at auction in the UK in 2020 decreased slightly by 3.37% to 139,044 (2019 = 143,895), while the recorded value decreased by 7.47% to £53,395,201 (2019 = £57,707,707).

However, the market experienced a classic V shaped recovery following the easing of the first lockdown in the UK. November and December 2020 were record breaking months from a volume perspective with both months seeing more than 16,000 bottles of single malt Scotch whisky sold at auction in the UK for the first time (previous record April 2019 = 15,830). Figures for May 2021 once again raised the bar with 16,858 sold.

The average per-bottle price declined by 2.55% from £401.04 in 2019 to £390.81 in 2020 and has quickly re-bounded to £426.58 at the 30^th June 2021 – a new record.

Broad investment values remain strong as Apex 1000 rises

After two years of relatively flat growth, Rare Whisky 101’s broadest measurement of the market, the Apex1000 Index, closed the half-year 2021 up 9.06% with a full-year estimate of 17.5% growth in investment values.

Springbank retained its #1 position from an investor’s perspective. However, The Macallan slipped 17 places to number 28.

Rare whisky vs alternative assets

Over an 18 month extended period, the Apex1000 Index fractionally edged ahead of gold by 0.03%, regaining its number one spot in Rare Whisky 101’s alternative asset rankings. Over an extended six and a half years, since the 31^st of December 2014, Scotch whisky’s leading performance is comfortably cemented, having achieved 225% growth compared to 50% growth for gold.

Whisky investment analyst and co-founder of Rare Whisky 101, Andy Simpson commented: 

“After an inevitable dip in volume supply following the double impact of Covid-19 and Brexit, the secondary market for rare whisky is, once again, set to smash all records. In our view, the pandemic has shown us that physical assets, such as whisky, have become ever more popular. When combined with a growing global consumer thirst for single malt which shows no signs of slowing, we see no reason why prices will not continue to rise for the right bottles.

“However, as is always the case, there are some watch-outs for collectors and investors. There are still some high value re-fills and fakes creeping into the market, so constant vigilance is required. We’re also seeing stress in the high value (>£5,000) segment of the market and have seen bottles selling recently for around 50% of their 2018/2019 high points.”

“For investors, we’ve seen plenty of movement up and down the rankings. The Macallan is an interesting case in point. The brand has further extended market share over the past year, but investment values have slipped. In part, we believe that the sheer volume of non age-stated releases may have confused the market, potentially leading collectors and investors to seek out other brands. However, it’s worth noting that the recent Macallan Red collection is a great example of where the brand works very well, leveraging the value of its aged stocks.”

“The data also provides some useful insights for collectors, as well as brand owners. From a price perspective, popularity is increasing in the more affordable sub-£1,000 segment. Yet this price-point isn’t particularly well served by brand owners who have been focused on releasing the ‘most expensive’ or ‘oldest’ to attract high net worth buyers. We sense a genuine uplift in the number of collectors who are prepared to pay premium prices but not £20,000+ for a 50 year old.”

For more information or to download the full report visit: https://www.rarewhisky101.com/intelligence

About Rare Whisky 101

Andy Simpson and David Robertson launched Rare Whisky 101 in 2014 with the aim of offering a whisky valuation service, brokerage and consultancy for whisky connoisseurs, collectors and investors. Having tracked every bottle sold at UK auctions over the past 14 years, the business now offers the world’s first, only and most comprehensive online single malt Scotch & Japanese whisky dataset covering some 830,000 price records and over 66,000 different bottle types. In the last 12 months, RW101 have brokered around 10,000 rare whisky bottles around the globe in addition to trading in almost 1000 aged casks from iconic distilleries such as The Macallan, Ardbeg, Dalmore, Bowmore, Springbank, Mortlach, Talisker, Caol Ila, Lagavulin and Highland Park.

Our September auction ends SOON!

Place your bids until Sunday 26^th September.

www.whiskyhammer.com

Every month, we present an incredible selection of whiskies and other fine spirits to our members right across the globe. You will find everything here from limited edition releases and vintage bottles to whole casks of rare whisky. There is certainly something for everyone – whether you are looking to collect, invest or enjoy!

Macallan – 50 Year Old (Exceptional Single Cask) #1683-13

Tomatin – 1975 (Warehouse 6 Collection)

Glenmorangie – 1971 (The Culloden Battle)

Macallan – 37 Year Old (1939)  

Glenlivet – 1971 (Aquarelles Series) Samaroli  

Selling whisky? Why not arrange the pick-up of your bottles using our global courier service? If you’re based in Scotland, you might want to arrange the personal collection of your bottles. Wherever you’re based in the world, we will make getting your bottles into our monthly auction as simple as possible. Get in touch with the Whisky Hammer team now by dropping them a message at sales@whiskyhammer.co.uk.

GlenAllachie 2006 Single Cask #6624
Loch Fyne Whiskies Exclusive

Lucky you! There are still a handful of bottles left from this limited run of 589 sherry bombs that were released at the end of 2020. Matured for over 14 years in a PX sherry cask and bottled at an eye-watering 60.1% abv cask strength, prepare to be bowled over by the huge bombardment of sherried notes on offer!

Sherry bomb alert! Introducing our latest Loch Fyne Whiskies single cask exclusive in collaboration with GlenAllachie Distillery. Matured for over 14 years in a PX sherry cask and bottled at natural cask strength (an eye-watering 60.1% abv), prepare to be bowled over by the huge bombardment of sherried notes on offer.

Highly limited, cask #6624 produced an outturn of just 589 bottles.

HAMISH SAYS

£109.95
Buy Now

George Remus Single Barrel selections arriving at retailers just in time for National Bourbon Heritage Month

2021 marks the second year the program has been offered to retailers, showcasing the signature high-rye bourbon style of MGP’s historic Lawrenceburg, Indiana distillery

St. LOUIS (Sept. 21, 2021) — Luxco announces George Remus Single Barrel selections are headed to participating retailers. The handpicked barrels of bourbon are arriving at retailers in September to celebrate National Bourbon Heritage Month.

This year’s selections mark the second year of the George Remus Single Barrel program. In March retailers were invited to taste and select a barrel from two unique mash bills. This process was done virtually, with participating retailers connecting with distillers online and over the phone. Distilled at MGP’s historic distillery in Lawrenceburg, Indiana, both mash bills reflect the brand’s high-rye bourbon character and are offered at cask strength. Retailers were able to customize the label on their 2021 single barrel selection to enhance the collectible aspect of this special offering.

“We are excited to bring our barrel program back for a second year, and we plan for it to be an annual tradition for many years to come,” said MGP Master Blender David Whitmer. “We take pride in choosing truly memorable bourbon barrels for the Remus barrel program, and we are confident this year’s selections are certain to be a favorite among bourbon fans of the George Remus brand.”

About George Remus® Bourbon

George Remus, a Bourbon brand named after the legendary “King of the Bootleggers,” is crafted at MGP’s historic Lawrenceburg, Indiana distillery. George Remus Straight Bourbon Whiskey is a high-rye blend of Bourbon whiskies, aged over four years, with a hint of vanilla, a maple aroma, and a sweet-yet-characteristic rye flavor (SRP: $39.99/750-ml). Remus Repeal Reserve Series V is crafted from 2005, 2006 and 2008 reserve Bourbons and is available in limited quantities (SRP: $89.99/750-ml bottle). Connect with us: GeorgeRemus.com, @GeorgeRemusBourbon (Facebook, Instagram, YouTube) and @GeorgeRemus (Twitter). G. Remus Distilling Co., Lawrenceburg, IN, 47% ALC/VOL & 50% ALC/VOL. Be Legendary. Sip Responsibly.

About Luxco

Founded in St. Louis in 1958 by the Lux Family, Luxco is a leading producer, supplier, importer and bottler of beverage alcohol products. Our mission is to meet the needs and exceed the expectations of consumers, associates and business partners. Merged with MGP Ingredients, Inc. in 2021 (Nasdaq: MGPI), Luxco operates as MGP’s Brands Division and manages all MGP/Luxco brands. This extensive and award-winning spirits portfolio includes well-known brands from five distilleries: Bardstown, Kentucky-based Lux Row Distillers, home of Ezra Brooks, Rebel, Blood Oath, David Nicholson and Daviess County; Lebanon, Kentucky-based Limestone Branch Distillery, maker of Yellowstone Kentucky Straight Bourbon Whiskey, Minor Case Straight Rye Whiskey and Bowling & Burch Gin; Jalisco, Mexico-based Destiladora González Lux, producer of 100% agave tequilas, El Mayor, Exotico and Dos Primos; MGP’s historic distillery in Lawrenceburg, Indiana, where the George Remus Straight Bourbon Whiskey and Rossville Union Straight Rye Whiskey are produced; and the Washington, D.C.-based Green Hat Distillery, producer of the Green Hat family of gins. The innovative and high-quality brand portfolio also includes Everclear Grain Alcohol, Pearl Vodka, Saint Brendan’s Irish Cream, The Quiet Man Irish Whiskey and other well-recognized brands. For more information about the company and its brands, visit luxco.com.

Obtainium 14 Year Old Barrel Strength Canadian Whiskey (750ml) $79.99 View

Cask strength rye whisky distilled at the old Schenley plant in Quebec, now referred to as Valleyfield. This is a blend of 53% Rye and 47% Corn aged together in barrel for 14 years and bottled at cask strength without any additives or cold filteration of any kind. If you’re a fan of the well regarded Light Whiskies in this line up, this will knock your socks off. Essentially 14 year old cask strength Seagram’s base, although uncut with any light whiskies. If you like Lot 40 Cask Strength or Alberta Premium Cask Strength, this is an older, arguably much more delicious version of those.

Tobermory 2004 17 Year Old Oloroso Cask

As anyone that’s seen the colourful seafront can attest to, Tobermory is a bonnie wee place! And here is a stunning release to match. Distilled and filled into oloroso sherry casks on the 8th of June 2004, this has been aged for 17 years, limited to 11,124 bottles, and free from chill filtration and colouring. Plenty of rich toffee notes alongside dark fruits, dried spice and rose petals. We know that the tasting experience is what counts with whiskies, but we are happy to be distracted by a bottle and case that looks as fetching as this! A vibrant whisky in a handsome presentation, what’s not to love?

£130
BUY NOW

HAMISH SAYS

BUDDING INVESTORS URGED TO FOCUS ON FACTS AND FIGURES RATHER THAN HYPERBOLE AND MYTHS WHEN IT COMES TO RARE WHISKY BOTTLES

 With a relatively recent bottle of whisky seeing an unsustainable 5000% rise in value in just six years, whisky broker Mark Littler launches a guide to help new investors understand the market and its risks

With increased interest in rare whisky bottles as an investment and signs of an unsustainable ‘bubble’ developing around one of the most popular releases of recent times, a whisky broker has launched the first-ever comprehensive guide to help educate budding investors.

The 80-page Whisky Bottle Investment Guide has been created by prominent UK whisky broker Mark Littler to ‘cut through the hyperbole and bust some of the whisky investment myths’ that have developed around the rare whisky bottle market in recent years – a market which has seen bottles being sold for more than £1 million and a relatively recent bottle rising in value by almost 5,000% in just six years.

The first-of-its-kind Whisky Bottle Investment Guide introduces new investors to the fundamentals of the whisky market, its history, the basics of Indexes, where to find data for market analysis and how perceptions of whisky have changed.

It also explores in detail the crucial difference between vintage and modern bottles, with Littler highlighting how some rare modern bottles have seen an unsustainable ‘stratospheric change in value’. As part of research for a forthcoming Collectors And Investment Report that looks at specific whisky bottles, which is to be released next week, Littler reveals how one relatively recent bottle of The Macallan has risen in value by almost 5,000% in just six years, suggesting a bubble is developing around that sought-after release.

Whisky expert Blair Bowman, who has written about the risks of investing in whisky recently, has welcomed the guide as an ideal reference point for anyone considering buying bottles, describing it as ‘incredibly comprehensive’.

Some key insights from Littler’s Whisky Bottle Investment Guide include:

• Understanding the risk in investing in modern bottles and spotting ‘bubbles’ around certain sought-after bottles
• Knowing how to differentiate between different whisky indexes and find relevant data
• Learning how to beat the bots and bottle flippers to avoid overpaying for bottles 

The risk of making misguided investments 

Littler, who specialises in the valuation, sale and acquisition of rare whisky bottles and also casks, hit the headlines in 2020 when he helped 28-year-old Matthew Robson secure a deposit for a house following the sale of a collection of The Macallan for £44,000.

Commenting on the launch of the Whisky Bottle Investment Guide and his forthcoming Collectors And Investment Reports, he said: “While many people prefer of course to drink their whisky, there’s no doubt that the industry is making more products designed specifically to appeal to the collector and investor. This has led to bottles of rare whisky becoming one of the most popular and accessible luxury investments in recent years.

“During our research, we’ve seen stratospheric change in value around some modern releases that is unsustainable, with signs of a bubble developing around a bottle of The Macallan that has risen 5000% in value in just six years.

“The problem is that there has been very little in-depth and practical education around this topic despite how prevalent it is. At the same time, there has been a lot of hype around investing in rare whisky bottles and this, together with the lack of education, puts collectors and investors at risk of making misguided investments.

“It’s our belief that helping collectors and investors to understand every aspect of the industry and market is the best way that we can help them to make a decision. And so this guide was born. The Whisky Bottle Investment Guide provides investors, for the first time, with all of the essential must-know information they need to help them make a savvy investment in rare whisky bottles.

“Our forthcoming Collectors And Investment Reports will look at specific and prized rare bottles and what the historic returns have been for each whisky and the likelihood that the growth seen previously will continue.”

Whisky expert Blair Bowman, who has written recently about the risks around whisky investment, said: “Mark has created an incredibly comprehensive guide on investing in whisky bottles. It is ideal for someone looking to start building a collection or for someone who already has a large collection. Mark’s guide breaks down the key factors to consider when buying bottles and is an excellent reference for anyone looking to learn more about building a whisky collection.”

The Whisky Bottle Investment Guide is available to download for free here

• https://www.marklittler.com/from-still-to-status-symbol-whisky-investment-guide/
• Twitter @Mark_Littler

JUSTERINI & BROOKS CREATE A UNIQUE MASTERCLASS EXPERIENCE ‘THE ART OF COLLECTING RARE WHISKY’

IMMERSE YOURSELF IN THE WORLD OF RARE WHISKY WITH THE UNRIVALLED EXPERTISE
AND ACCESS OF JUSTERINI & BROOKS

21 September, LONDON: Justerini & Brooks has created the ultimate whisky masterclass, The Art of Collecting Rare Whisky, a three-part online guide that takes viewers on a journey of discovery to start their own rare whisky collection. Alongside three videos, the experience includes a Justerini & Brooks tasting kit featuring four samples of exquisite whiskies from Mortlach, Talisker, Johnnie Walker and ‘The Cally’, as well as a journal to record tasting notes. Providing unparalleled access to insights, guidance and tips, The Art of Collecting Rare Whisky opens for registration from today (21st September) and will be available to purchase at the end of October.

The Art of Collecting Rare Whisky invites collectors and enthusiasts to go on an exciting and personal journey of discovery into the world of Scotch whisky, bringing the passion and knowledge of industry experts directly to the viewer. Filmed in the heart of Scotland, the interactive experience hosted by Tod Bradbury, Head of Rare and Collectable Whiskies at Justerini & Brooks, provides viewers with unique insights and tips on the art of rare whiskies collection. From the carefully considered decisions that take place in the distillery to make these golden liquids to the stories behind some of the best know distilleries in Scotland. Viewers will learn how to start building a collection, what whiskies to search for and to taste, and how to look after their precious bottles.

Split into three chapters, in first chapter, viewers will be introduced to the world of rare whisky, learning how to start their own collection from the people at the heart of the industry: Dr. Craig Wilson: Master Blender, Joanne McKercher: Senior Archivist, Ewan Gunn: Global Scotch Brand Ambassador and Pierrick Guillaume: Distillery Manager at Lagavulin.

Chapter two uncovers the story of taste. Here is where you are invited to sample the whiskies in your tasting kit with Tod. Featuring drams from some of Scotland’s best-loved distilleries, both working and ‘ghost’ or closed, including: Talisker, Xpedition Oak, 43 Year Old; Mortlach, 26 Year Old; Johnnie Walker, Ghost and Rare, Glenury Royal and The Caledonian, ‘The Cally’, 40 Year Old. This chapter will deepen the viewers understanding of the spirit, learning how to identify subtle nuances in the whiskies, the notes and characteristics and the language used when describing tastes and flavours.

In Chapter three, viewers will be invited to begin crafting their own story. Providing advice on which whiskies are best suited to the viewers tastes and preferences, how to look after rare bottles and how to build a collection that is truly bespoke.

Included on the purchase of this masterclass, each participant will receive access to the three video chapters, a whisky tasting journal featuring tips, a tasting wheel guide and insights into rare whisky collecting to help individuals on their whisky journey. The offering also includes the Justerini & Brooks Tasting Kit complete with four 50ml samples of extraordinary whiskies from Talisker, Mortlach, Johnnie Walker, and The Cally, these are accompanied by a glass pipet and displayed in a Justerini & Brooks presentation box. Viewers can register from today via Justerini & Brooks’ website and will be the first to be notified once the experience is available to purchase in October.

Created by Justerini & Brooks, the fine wine and spirits merchant that has been supplying every successive British Monarch since King George III, The Art of Collecting Rare Whisky highlights Justerini & Brooks’ uniqueness as the destination for the rare whisky collector. Their access to some of the best Scotch whiskies in the world, knowledge and advice, as well as unrivalled storage services, gives collectors the opportunity to build their ideal whisky portfolio.

Register for “The Art of Collecting Rare Whisky” HERE  from 21st September to be the first to receive the Masterclass.

The full digital masterclass 3- part series including a Justerini & Brooks Tasting Kit and Smythson whisky journal will be priced at £500

About Justerini & Brooks

Justerini & Brooks was founded in 1749 and has been supplying every successive British Monarch since the coronation of King George III in 1761. Today, Justerini & Brooks continue to look after the needs of the discerning whisky collector and connoisseur across the globe. Priding themselves on their access, expertise and personal service, Justerini & Brooks’ time-honoured relationships to many of the world’s best distilleries opens the doors to those seeking rare and collectable gems, including whiskies from lost or ghost distilleries, such as Brora and Port Ellen, alongside limited-edition releases or exclusive single cask bottlings. Justerini & Brooks is the destination for the ultimate whisky collector.
www.justerinis.com

SPECIALITY BRANDS INTRODUCES THE CUVÉE, WATERFORD DISTILLERY’S FLAGSHIP SINGLE MALT WHISKY

Terroir-driven, Irish whisky producer Waterford Distillery has launched its flagship single malt, The Cuvée, which is distributed exclusively in the UK by premium agency Speciality Brands.

Inspired by Bordeaux’s greatest chateaux, Waterford Distillery has applied the same methodology to create the ultimate in whisky flavour complexity. To create The Cuvée, Head Distiller Ned Gahan layered together 25 individually distilled Single Farm Origins. Waterford’s library of individual whiskies presented him with an unprecedented spectrum of natural flavours defined by Ireland’s soils and microclimates. By layering such singular spirits together, each expressing its own identity, Waterford was able to create a dynamic assemblage and a genuine innovation for the category.

This has resulted in a whisky showing notes of red apples, breadcrust, green foliage, lavender, digestive biscuits, oranges, fresh mint, coffee cake, with a distinctly oily, textured palate delivering grapefruit, lemon zest, dark chocolate, cherries, granola and marmalade with an extraordinary length of flavour.

CEO Mark Reynier says: “Coming from a wine background I’ve always been intrigued by how the greatest Bordeaux wines were made. Rather than generically bundling up their grapes in to a single wine they went to the effort of making several individual wines instead, each expressing a terroir-derived personality of its own. Only after months of maturation are these component wines assembled to make a single profound wine of greater complexity, the Grand Vin. Why not with whisky? This is the vision seven years in the making, the essence of the Waterford project. 

“Single Farm Origin whiskies, each one defined by its own Irish-grown barley, each one distinctly different – all of them Waterford single malts – come together for the first time. Here the whole is even more than simply the sum of its parts: the result is our vision of how to create the most complex and profound single malt possible.”

The new whisky is bottled in Waterford’s iconic blue bottle is adorned by an eye-catching label designed exclusively by Leah Hewson, one of Ireland’s leading visual artists.

The Cuvée is bottled at 50% ABV with no chill-filtration and no colouring. The Cuvée will be available in on and off trade channels from this month’s onwards with a RRP £70.

For trade enquiries please contact the Speciality Brands sales team: sales@specialitybrands.com

About Speciality Brands:

Speciality Brands is a premium drinks agency representing some of the world’s finest spirits, including Nikka, Kavalan, Michter’s, Diplomático, Cocchi, Beluga, Black Tot rum and Tapatio. A dedicated team of well-respected drinks industry personalities including award-winning mixologists, top brand ambassadors, experienced account managers and marketing experts is led by Managing Director Chris Seale. The agency’s passion is delivering first class products, in-depth educational trainings and impeccable service levels to the premium on-trade and retail sectors. www.specialitybrands.com