INTRODUCING JAMESON BLACK BARREL PROOF
50% ABV REVEALS ADDED DEPTH AND RICHNESS TO MULTI AWARD-WINNING[1] JAMESON BLACK BARREL
Hot on the heels of its recent ‘Best Irish Whiskey’ trophy at the 2021 International Spirits Challenge, Jameson is launching a 50% ABV, or 100-proof[2], limited edition of its triple-distilled Black Barrel whiskey – great to gift (and even better to keep) this Christmas.
Jameson Black Barrel Proof is made from pot still and grain whiskey matured in a combination of American oak, sherry casks and double charred ex-bourbon barrels to give an even deeper flavour experience. Uniquely, this expression will be bottled at 50% ABV and without chill filtration. The result is a rich, smooth expression that showcases the benefit that the tradition of barrel charring can add to the world’s favourite Irish whiskey[3].
“Jameson Black Barrel is a triple distilled blend of our small batch grain and traditional single pot still Irish whiskey and boasts a robust spiciness, with flavours of butterscotch and fudge. Paying tribute to the cooper’s skill, maturing a portion of our whiskey in double charred barrels brings out sweet and spicy characteristics in abundance as it penetrates deeper into the charred oak,” explains Irish Distillers’ Master Distiller Kevin O’Gorman.
“Like every family, Jameson is made up of individual characters with their own distinct personalities. Bottling Jameson Black Barrel at a higher strength is a great way to accentuate the already beloved characteristics of this unique whiskey to create a totally new experience for whiskey enthusiasts.
“So, if a full strength whiskey that’s bursting with aromas of toffee and fudge, complemented by a spicy character and a rich vanilla finish, sounds like it’s for you – or maybe even for someone you know –
then you’ll find that Black Barrel Proof is a great addition to the Jameson family this Christmas. Slainte!”
Set to appeal to whiskey fans seeking to explore a more intense flavour experience this Christmas, the limited-edition release of Jameson Black Barrel Proof will be available online at JamesonWhiskey.com and via select outlets in Ireland and at Dublin Airport from early November at RRP of €60.
Best served in a cocktail or maybe over ice, but always with friends!
Tasting notes by Master Distiller Kevin O’Gorman:
Nose: Butterscotch sweetness and creamy, toffee, fudge aroma.
Taste: Rich smooth taste with a deep intensity and dialled up spicy notes, complemented by vanilla sweetness.
Finish: Smooth and rich finish with a hint of vanilla lingering on the palate.
@JamesonWhiskey
#BlackBarrelProof
About Irish Distillers
Irish Distillers is Ireland’s leading supplier of spirits and wines, and producer of some of the world’s most well-known and successful Irish whiskeys. Led by Jameson, our brands are driving the global renaissance of Irish whiskey. Jameson is the world’s bestselling Irish whiskey, experiencing 30 years of consecutive growth up to 2019 and hitting sales of 8.6m cases in 2021. Our brands are exported to 130+ markets.
Irish Distillers was formed in 1966, when a merger took place between John Power & Son, John Jameson & Son and Cork Distilleries Company. In 1988 Irish Distillers joined Pernod Ricard, gaining access to unprecedented levels of investment and an extensive global distribution network. Since 2012, we have invested over €400 million to double our production and bottling capacity to meet global demand for our products.
We employ over 600 people across our operations in Cork and Dublin.
About Pernod Ricard
Pernod Ricard is the No.2 worldwide producer of wines and spirits with consolidated sales of €8,824 million in FY21. Created in 1975 by the merger of Ricard and Pernod, the Group has developed through organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard, which owns 16 of the Top 100 Spirits Brands, holds one of the most prestigious and comprehensive brand portfolios in the industry, including: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur, Mumm and Perrier-Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo, and Kenwood wines. Pernod Ricard’s brands are distributed across 160+ markets and by its own salesforce in 73 markets. The Group’s decentralised organisation empowers its 19,000 employees to be true on-the-ground ambassadors of its vision of “Créateurs de Convivialité.” As reaffirmed by the Group’s strategic plan, “Transform and Accelerate,” deployed in 2018, Pernod Ricard’s strategy focuses on investing in long-term, profitable growth for all stakeholders. The Group remains true to its three founding values: entrepreneurial spirit, mutual trust, and a strong sense of ethics, as illustrated by the 2030 Sustainability and Responsibility roadmap supporting the United Nations Sustainable Development Goals (SDGs), “Good times from a good place.” In recognition of Pernod Ricard’s strong commitment to sustainable development and responsible consumption, it has received a Gold rating from Ecovadis. Pernod Ricard is also a United Nation’s Global Compact LEAD company.
Pernod Ricard is listed on Euronext (Ticker: RI; ISIN Code: FR0000120693) and is part of the CAC 40 and Eurostoxx 50 indices.
[1] Best Irish Whiskey trophy at International Spirits Challenge 2021, Double Gold Medal from San Francisco World Spirits Competition 2021, Gold Outstanding and 98 points from International Wine and Spirits Competition 2021
[2] Proof is twice the measure of alcohol content by volume. For example, a whiskey with 50% alcohol is a 100-proof whiskey.
[3] Jameson is the world’s bestselling (IWSR 2020) and most awarded Irish whiskey based on the tasting results of the six most influential tasting competitions over the past ten years (2011-2021), including The Irish Whiskey Masters, IWSC, ISC, Beverage Testing Institute, San Francisco World Spirits Competition and Ultimate Spirits Challenge.
