Gentleman Jack Tennessee Whiskey Wants to Celebrate the Everyday Milestones

Gentleman Jack Double-Mellowed Tennessee Whiskey has launched “Milestones,” the brand’s first spot in the global “Make it Count” campaign for the Jack Daniel’s brand family. The super-premium whiskey’s campaign encourages consumers to mark the special moments with the people who matter most. Although we often think of only honoring the big moments, like a graduation, they contend that the smaller ones, like finally beating your dad in chess, are also worth commemorating. The campaign is brought to life through multiple executions on TV, social, and online video and will run in markets including the US, UK, Australia and Germany.

The new Gentleman Jack campaign is by creative agency Energy BBDO (Chicago). The :30 spot is part of Jack Daniel’s “Make It Count” campaign which encourages consumers to live boldly, just as Jack Daniel did himself. You can watch the :30 “Milestones” spot here: https://www.youtube.com/watch?v=saUUZnzujRw

“Since 1987 Gentleman Jack’s double-mellowed whiskey has been perfectly fitting for celebrating life’s special occasions,” said Mark Grindstaff, Group Brand Director Jack Daniel’s Super-Premium Brands. “For this spot we wanted to carry on that tradition but also call attention to the smaller moments in our lives that are equally worth celebrating.”

The inspiration for the campaign came from how Gentleman Jack has been consumed in the past – as a super-premium, double mellowed whiskey it has historically been used to celebrate special occasions. For this spot the brand wanted to carry on the tradition but give it a twist, calling attention to all of the quieter moments in our lives that are equally worth celebrating.

“The father daughter chess scene was easily the most fun to watch play out during filming,” said Lucas Owens, Creative Director at Energy BBDO. “Since the majority of us had seen Queen’s Gambit, we all seemed to feel like we were chess experts. We were wrong, but it was fun to pretend for a little while.”

“Milestones” was shot in Barcelona, Spain, following all social distancing protocols. The director, Ian Pons Jewell, and production company, Reset, worked previously with Jack Daniel’s and Energy BBDO to create “First Timers.” Their continued collaboration made the “Milestones” shoot incredibly smooth, just like Gentleman Jack. Jack Daniel’s ““First Timers” premiered in September 2020, launching the global “Make It Count” platform.

About Jack Daniel’s

Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery, Lem Motlow, proprietor, is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand.

Your friends at Jack Daniel’s remind you to drink responsibly.

About Energy BBDO

Energy BBDO is a leading-edge creative organization energizing people and brands. Based in Chicago, it’s a subsidiary of the BBDO Worldwide Network.  Every day, BBDO people in 81 countries work job by job and client by client to create and deliver the world’s most compelling commercial content. BBDO is part of Omnicom Group Inc. (NYSE-OMC) (www.omnicomgroup.com).

GIVE a GIFT which keeps on GIVING

Treat your father to a cask of whisky to celebrate Father’s Day 2021

Celebrate with a few drams now and invest in a few casks for future days to come

Finally we are being able to enjoy spending time with family and friends again, which means that this year we can celebrate Father’s Day by treating our fathers to something special! If you’re usually one of those people scrambling to buy your father a last minute few bottles of his favourite tipple, why not purchase him something which will provide him enjoyment for many years to come?

Scotch whisky is a symbol of British craftsmanship and tradition, of durability and reliability. The origin of whisky began over 1000 year ago when distillation made the migration from mainland Europe into Scotland and Ireland via traveling monks. The Scottish and Irish monasteries, lacking the vineyards and grapes of the continent, turned to fermenting grain mash, resulting in the first distillations of modern whisky.

Since this momentous time, the industry has progressed and grown in order to become Scotland’s largest export, with global exports of Scotch Whisky in 2020 totaling £3.8 billion. Whisky is now drunk throughout the world and is continually seeing enhanced consumption year on year, with growth observed in over 100 international markets in 2019. As demand increases, it gradually begins to outweigh supply. Whisky that is collectible is also in demand for consumers, so a substantial proportion of any limited edition bottling will swiftly become much more limited as much of it is consumed by dedicated whisky lovers. Whisky is bottled after a period of maturation in oak barrels. Legally, this is a minimum of 3 years, but in practice, most whiskies are matured for a minimum of 8 years in order for them to develop their character.

Distilleries will usually have a ‘house style’ represented by a mass-produced bottling of a relatively young malt (such as Glenmorangie’s popular 10 year old). But they will also have older whiskies maturing at the distillery, and they can also bottle older whiskies such as a 15 or 21 year old. They might also bottle the product of a particular cask of vintage whisky, or they might offer different expressions of the whisky such as a ‘port wood finish’ or ‘sherry wood finish’ which means that in addition to being aged in traditional Bourbon barrels, the whisky has been ‘finished’ with a period of additional ageing in a port or sherry barrel which can impart different flavours.

All of these different expressions have enabled whisky to develop into an appreciating asset which is of interest to investors – production is limited, and hence they are highly prized by collectors and consumers alike. Whiskies from some distilleries are much more collectible than others, so it is important to do due diligence on what will be desirable in the marketplace in a few years’ time when you seek to sell your whiskies on.

It therefore comes as no surprise that in the past few years, whisky sales have been hitting the ultimate highs which had previously only been achieved by other luxury commodities. In 2019 a single bottle of Macallan 1926 fetched £1.5 million; that same year, a cask of Macallan distilled in 1989 sold for £161,500 – a high price for a still maturing cask of Scotch. Although discovering such rare whisky is few and far between, it is imperative that investors have access to the world’s most renowned distilleries; something which Elite Wine & Whisky prides itself in.

Whether you decide to merely enjoy a tipple with your father on Father’s Day, or choose to educate yourself more about the prospects of investing in a few casks of whisky for future investment, one thing is for certain, there is never a dull moment when whisky is involved!

https://elitewineandwhisky.com/ 

Glen Moray
Tokaji Cask

Following on from 2020’s inaugural Warehouse 1 release with the first of three releases scheduled for 2021.
One of 1244 bottles available.

Order Now – in stock ready for dispatch.

THE SPIRIT OF SUMMER

We’re encouraging members to get adventurous this month and delve into the world of summer cocktails – whether this is shaking up your whisky serve or mixing up another spirit. To get your creative juices flowing, we’ve got a selection of single cask spirits to choose from – perfect to enjoy neat or as part of your favourite summer tipple.

BUY NEW WHISKY

The Scotch Malt Whisky Society, The Vaults, 87 Giles Street, Leith EH6 6BZ

Contact: sales@smws.com or call 0131 555 2929 (Mon-Fri 9am-4.45pm). Visit the Society at here for membership information

This is your chance to join and to take advantage of their great offers!

Spot the SMWS bottles in this amusing You Tube video

DOUGLAS LAING’S XTRA OLD PARTICULAR

The “big brother” to the Old Particular range, Xtra Old Particular. XOP bottlings represent the Douglas Laing “family jewels”. They reserve the most spectacular and unique Single Casks from the family stocks to be released under this label. Each expression, presented in a luxurious wooden box, carries a heavy-weight glass stopper and individually numbered certificate and label, honouring the antique Single Malt or Single Grain it carries.

Blair Athol

25 Year Old | 1995 Vintage

57.9% ABV | 70cl

This 25 year old Blair Athol single malt whisky, bottled in 2020, is one of only 276 bottles aged exclusively in a Sherry butt. Rich spices are apparent with aromas of charred wood and burnt brown sugar. Sweet and fruity on the palate with notes of honeycomb and barley that develop to peaches and banana. The finish is creamy with notes of apple peel and a little cinnamon.

Number Bottled: 276

£279.95

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Laphroaig
21 Year Old | 1999 Vintage
56.6% ABV | 70cl

This 21 year old Laphroaig single malt whisky, bottled in 2021, is one of only 303 bottles aged exclusively in a refill Sherry butt. Aromas of dark stewed fruits are followed by hints of ash and new leather. Sweet and chewy on the palate with notes of smoked meat and pepper. The finish is rich with notes of sugary malt, mocha and barley.

Number Bottled: 303

£449.95

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Benriach the twelve

How about something sweet for Dad’s Father’s Day dram? This 12-year-old Speyside single malt is matured in a combination of sherry casks, bourbon barrels and port pipes, all married together under the expert care of Master Blender Rachel Barrie. Part of the refreshed core line-up from Benriach, this new recipe for the 12-year-old expression brings intensified notes of baked fruits and a rich smoothness of maraschino cherries, orange oil and hazelnuts before sultanas and spiced mocha linger in the long lasting finish.

£50.00 … buy now →
Shop The Benriach Range Here

(free card wallet with all Benriach purchases whilst stocks last!)

A lovely balance of sweet and spice makes this a new Speyside classic. Perfect for a wee pre-dinner dram.

Lynsey, The Whisky Shop Edinburgh Waverley

ralfy review 880 – Ben Nevis 10yo @ 62.4%vol: (Batch 1)

Glen Scotia Distillery Collaborates with Document Scotland

to Capture Whisky History

Photographic Exhibition Unveiled as part of Glen Scotia Virtual Malts Festival 

A photographic exhibition showcasing the history and heritage of Campbeltown has been unveiled today (7 June 2021) as part of the Glen Scotia Virtual Malts Festival 2021.

Campbeltown was the whisky capital of the world in the Victorian era and as one of only three surviving single malt whisky distilleries located there today, Glen Scotia has collaborated with Document Scotland to shine a spotlight on the town’s whisky-making legacy.

• credit ©2020 Sophie Gerrard/Document Scotland • caption – A Hidden Gem – Iain McAlister, Distillery Manager & Master Distiller at Glen Scotia Distillery, on Dalintober beach, Campbeltown in the early morning with his dog, Troy

A collective of three Scottish documentary photographers, Document Scotland share a vision to witness and photograph the important and diverse stories in Scotland. Through the partnership with Glen Scotia, Sophie Gerrard, Colin McPherson and Jeremy Sutton-Hibbert have captured modern-day photography of Campbeltown by exploring the themes of People, Place and Process, to tell the story of Glen Scotia and Scotland’s fifth malt-producing region.

Combined with historic photography of the distillery and the region, these captivating images from the past and the present are featured in an interactive online gallery to celebrate Campbeltown’s contribution to Scotch and uncover Glen Scotia’s long, rich history.

Iain McAlister, Master Distiller and Distillery Manager at Glen Scotia, said: “Since 1832, Glen Scotia has been shaped by the people, time and events; as well as the history of Campbeltown itself, and this remarkable Document Scotland photographic exhibition brings our unique whisky history and heritage to life. Our single malt reflects centuries of craftsmanship and experience associated with the region and is renowned for its Campbeltown character.” 

• credit ©2020 Sophie Gerrard/Document Scotland • caption – The Long Wait – Glen Scotia Distillery worker, Archie MacBrayne in a warehouse at the distillery, where the precious single malt whiskies mature until peak perfection.

Photographer Sophie Gerrard focused on the ‘People’ who could tell the story of whisky in Campbeltown. From those who work at Glen Scotia to the farmer who collects the draff to feed his cattle, and from those descended from the ‘big three’ whisky families of history to the new generation of young people making their lives and livelihoods from whisky in Campbeltown. Using her method of environmental portraiture, she photographed these people in their homes, at the distillery and in the hills and streets around the town, each of them connected in some way to the unique heritage of Campbeltown.

Sophie said: “As a photographer I’m always interested in the people behind the story and for this project to make a series of photographic works about Glen Scotia and the unique story of whisky in Campbeltown, I turned to the individuals which make this whisky so special. Each character has an individual story and a distinct connection to the past and the future of whisky in Campbeltown.”

• credit ©2020 Colin McPherson/Document Scotland • caption – An Eternal Mark – A wooden door on a mothballed distillery building on Glebe Street exposes the enduring remnants the industry has left on the town that was once the ‘whisky capital of the world’, due to the immense number of distilleries that were located there

Photographer Colin McPherson captured the theme of ‘Place’ around Campbeltown, taking his inspiration from the connections between the town today and its past. He looked for remnants of the ‘Whiskyopolis’ boomtown of old and set these in the context of modern-day Campbeltown, using the intense colours and light presented so dramatically by an Argyll winter and the town’s architecture to make a series of images which transcend time.

Colin said: “Campbeltown has a special connection with whisky distilling, and it was fascinating to see so many traces of ‘Whiskyopolis’ – from disused warehouses, old gates and fences to buildings which are now used for other purposes. There is still a distinctive atmosphere in Campbeltown, one which evokes the past. A lot of this comes from the Glen Scotia Distillery, which is a living and breathing reminder of the town’s heritage, but one which is very important to its status today and for the future.”

• credit ©2020 Jeremy Sutton-Hibbert/Document Scotland • caption – A Handcrafted Process – Gareth Parker, Stillman, polishes the spirit safe in the stillroom at Glen Scotia Distillery.

Photographer Jeremy Sutton-Hibbert captured the daily lives of Glen Scotia employees and the patient ‘Process’ of distilling new-make spirit to fill into casks. His photographs illustrate the passion and human touch of the men and women for their craft, their immediate environment, the spirit and the all-important casks, which all bring unique ingredients, vital elements and distinctive flavour to the final whiskies.

Jeremy said: “As photographers we are passionate about our craft, waiting for the right light, looking for the perfect angle and bringing years of experience to every photograph we take, even though it may only be a fleeting moment we capture. This is mirrored at Glen Scotia and we found a perfect partner in the distillery, where Iain McAlister and his team bring passion and years of experience to their craft, to create exquisite single malts. This collaboration is a meeting of minds between two teams of modern Scottish craftspeople, aware of their place in contemporary Scotland, but also of the history that has gone before them.”

• credit ©2020 Jeremy Sutton-Hibbert/Document Scotland • caption – A Cathedral to Whisky – Iain McAlister, Distillery Manager & Master Distiller tours the bonded warehouse at Glen Scotia Distillery where the sleeping casks quietly mature under his watchful eye.

Campbeltown was once known as ‘Spiritville’ or ‘Whiskyopolis’ and at its peak in the Victorian era, there were around 30 legal distilleries operating in a town with a population of only 9,000. The unique photographic exhibition forms part of this year’s Glen Scotia Virtual Malts Festival, which will welcome thousands of whisky fans from across the globe to experience a range of online tours and tastings from the distillery.

Glen Scotia 25 Years Old single malt was recognised as the ‘Best in Show Whisky’ at this year’s San Francisco World Spirits Competition, with judges awarding it as the overall winner of the competition, and therefore the best whisky in the world in 2021.

For further information about Glen Scotia and to view the photography exhibition, visit www.glenscotia.com

About Glen Scotia

• Independent distiller Glen Scotia has been producing single malt whisky in Campbeltown since 1832.
• Glen Scotia is one of three surviving distilleries in Campbeltown.
• Glen Scotia 25 Years Old Single Malt Scotch whisky was awarded the coveted Best in Show Whisky award at the prestigious 2021 San Francisco World Spirits Competition, making it the overall winner of the competition and therefore the best whisky in the world in 2021.
• Glen Scotia Double Cask was awarded a Gold Medal at the Scottish Whisky Awards 2019 and a Gold medal at the 2020 San Francisco World Spirits Competition.
• Glen Scotia 18 Years Old won Best Campbeltown Malt at the World Whisky Awards 2018, a Double Gold medal at the 2018 San Francisco World Spirits Competition and a Gold medal at the Scotch Whisky Masters 2020.
• Glen Scotia 15 Years OId received a Gold medal at the Scotch Whisky Masters 2020 and a Gold medal at the 2021 San Francisco World Spirits Competition.
• Images and interviews with Glen Scotia are available upon request.
• glenscotia.com

About Document Scotland

Formed in 2012, Document Scotland is a collective of three Scottish documentary photographers brought together by a common vision to witness and photograph the important and diverse stories within Scotland at one of the most important times in the nation’s history.

Colin McPherson, Jeremy Sutton-Hibbert and Sophie Gerrard are passionate about documentary photography and passionate about Scotland. They spend time working on individual projects, which are shared and showcased through the Document Scotland website and they also collaborate with other photographers to promote their work, and accept commissions and assignments in Scotland.

Document Scotland has been on an incredible journey for almost a decade, capturing photography, creating publications and staging and featuring in exhibitions around Scotland, the UK and Europe. They are committed to documenting Scotland through photography and are continuing their journey to making, exhibiting, publishing and sharing their work and that of fellow photographers in Scotland.

Sophie Gerrard began her career in environmental sciences before studying photography in her hometown at Edinburgh College of Art and completing an MA Photojournalism and Documentary Photography at The London College of Communication in 2006. Working regularly for clients such as The Guardian Weekend Magazine, Financial Times Magazine, The Independent and The Telegraph Saturday Magazine, as well as on long-term self-initiated projects, she pursues contemporary stories with environmental and social themes. A recipient of several awards, Sophie’s work has been exhibited and published in the UK and overseas and is held in a number of national and private collections. She is represented by The Photographers’ Gallery in London.

Colin McPherson was born in Edinburgh and has been photographing in Scotland and abroad for the last three decades. He undertakes long-term projects alongside commissions and assignments for a number of newspapers and magazines and is represented by Getty Images. Colin’s work is published internationally and held in archives and collections such as the Scottish national photographic archive and the St. Andrews University Library’s Special Collections. His photography has been featured in more than 30 solo and group exhibitions.

Jeremy Sutton-Hibbert grew up in Scotland, where on his 13^th birthday he received the gift of a camera. A few years later, he became a freelance photographer for editorial, corporate and NGO clients and his work has since appeared in magazines such as Time, National Geographic, Italian Geo, Le Figaro, The Guardian, The Sunday Times. Jeremy’s work for editorial and corporate clients has taken him to over 100 countries around the world and his personal and commissioned work, for which he has been the recipient of photojournalism awards, has been widely published and exhibited in Europe, Asia and the USA.

BLADNOCH DISTILLERY LAUNCHES 19 YEAR OLD PX SHERRY CASK SINGLE MALT

The historic distillery launches the latest exciting edition to their Annual Release range.

BLADNOCH, SCOTLAND (JUNE 10TH, 2021) – Bladnoch Distillery has announced the launch of their 19 Year Old Single Malt matured in ex Pedro Ximenez casks. The new release will become part of the distillery’s catalogue of annual releases, alongside the award-winning 11 Year Old and 14 Year Old Single Malts.

The 19 Year Old is the first PX Sherry expression that the distillery has released and the flavourful casks have imparted delectable notes of dark liquorice sticks, dried apricots and warming nutmeg into the golden-hued whisky.

Bladnoch Master Distiller, Dr Nick Savage remarked, “The launch of our new 19 year old whisky, adds another dimension to Bladnoch’s portfolio of annual releases. Extraordinary Pedro Ximenez casks matured at Bladnoch complement the existing range with a beautifully rich and sweet whisky. The 19 Year Old PX matured Bladnoch emphasises our commitment to quality and delivers a single malt for those special moments.”

To purchase the Bladnoch 19 Year Old, visit www.bladnoch.com. The new release will be available from 10am on the 10th of June.

RRP £180

Tasting Notes

AGE: 19 years
CASK TYPE: Pedro Ximenez
ABV: 46.7%

NOSE: Dark liquorice sticks and aged oak with a floral background.
PALATE: Liquorice sticks with dried apricots, almonds and nutmeg.
FINISH: Long with a dry sweetness.

About Bladnoch Distillery

Bladnoch Distillery was established in 1817, making it the oldest working Scotch Whisky Distillery in the Lowlands. As the southernmost distillery in Scotland, it is commonly referred to as the ‘Queen of the Lowlands.’ Hand crafted using only the finest local ingredients such as the pristine water from the River Bladnoch that flows alongside the distillery and Scottish barley create a rich, flavourful whisky that is best savoured. Bladnoch single malts are non-chill filtered to ensure the truest flavours shine through.

This legacy brand has been revived by Master Distiller Dr. Nick Savage, formerly at The Macallan, and owner David Prior, a whisky connoisseur who is the first Australian businessman to own a Scotch whisky distillery. Bladnoch is truly passionate about the preservation of the environment and the local community’s generational involvement in the iconic distillery.

DISTILLERY
1701/661 Chapel Street, South Yarra, Vic 3141 info@bladnoch.com
www.bladnoch.com

Heaven Hill Distillery Grand Opening of Heaven Hill Bourbon Experience, Proclamation of ‘National Kentucky Bourbon Day’

Bernheim Forest Executive Director Dr. Mark Wourms will join Shapira and Gov. Beshear on stage to formally celebrate Heaven Hill’s corporate partnership with Bernheim, as well as the commitment to donate $5 per bottle from the “You Do Bourbon” experience to Bernheim Forest for six months up to $10,000. Heaven Hill previously committed $10,000 to the new Rites of Passage program at Bernheim, which includes immersive experiences in nature as part of nurturing a new generation of young Black men and women during a critical phase of development.BARDSTOWN, Ky. – On Monday, June 14, Kentucky Governor Andy Beshear will join Heaven Hill President Max Shapira to not only welcome visitors back to the heart of Bourbon country to the new Heaven Hill Bourbon Experience, but also officially proclaim it “National Kentucky Bourbon Day.” The new Heaven Hill Bourbon Experience in Bardstown is slated to open at 10 a.m. on June 14 with a press conference, ribbon cutting, and presentation of the proclamation. The expansion, renovation and renaming are the culmination of a multi-year $19 million investment by the largest, independent, family-owned and -operated distillery in America’s Native Spirit and model for the future of tourism. Gov. Beshear will also bottle and label the first You Do Bourbon bottle with Bourbon in the new interactive tour unique to Heaven Hill Bourbon Experience.

Media are invited to the press conference and ribbon cutting for interviews, photos, b-roll, and live remotes of the event.

WHEN: Monday, June 14, 2021

• 10:00 a.m. – Press conference, proclamation of “National Kentucky Bourbon Day”
• 10:30 a.m. – Official ribbon cutting grand opening of Heaven Hill Bourbon Experience
• 11:00 – Heaven Hill Bourbon Experience open to public

WHERE: Heaven Hill Bourbon Experience, 1311 Gilkey Run Road, Bardstown, KY, 40004

MEDIA OPPS/DETAILS:

• Gov. Beshear will bottle and label the first You Do Bourbon bottle with Bourbon through the new interactive tour and tasting
  • The “You Do Bourbon” immersive space invites guests into a classroom style tasting room where a host will guide them through a tasting of unique products. To commemorate their visit, they will have the opportunity to bottle their favorite Bourbon or whiskey from their tasting through the custom-designed filling machines, apply the label and personalize it in the adjacent Bottling Room.
• Press conference sound bites and visuals
• Governor proclamation of “National Kentucky Bourbon Day”
• Presentation of new Bourbon brand from Heaven Hill
• Interviews with Heaven Hill President Max Shapira, Kentucky Distillers’ Association President Eric Gregory, and other officials
• Tours of the new Heaven Hill Bourbon Experience

ABOUT HEAVEN HILL DISTILLERY: Founded in Kentucky by the Shapira family in 1935, Heaven Hill Distillery continues its legacy as one of the foremost American Whiskey producers. Heaven Hill has cultivated the traditions and history of America’s Native Spirit with its fierce independence, passionate family ownership, dedication to quality, and thoughtful innovation. Today, Heaven Hill Distillery maintains over 1.8 million barrels aging in 63 warehouses throughout Nelson and Jefferson Counties. It is home to an award-winning collection of American Whiskeys including Elijah Craig Bourbon, Larceny Bourbon, Evan Williams Bourbon, Pikesville Rye Whiskey, Rittenhouse Rye Whisky and Parker’s Heritage Collection. Heaven Hill Distillery currently holds the title of 2020 Whisky Advocate Whisky of the Year, the second Whisky of the Year for Heaven Hill Distillery in the past four years. In 2019 Heaven Hill Distillery was named San Francisco World Spirits Competition Distillery of the Year, Best in Show Whisky, and previously held the titles of 2018 San Francisco Spirits Word Spirits Competition Best Bourbon, 2016 Whisky Magazine Distillery of the Year. For more information, please visit www.heavenhilldistillery.com.