CASKSHARE APPOINTS FLAVOURLY AS NEW FULFILMENT PARTNER

Online cask spirits marketplace, Caskshare has agreed a new partnership with expert drinks sellers, Flavourly. The new deal will see Flavourly provide logistics, packaging and courier relationships for Caskshare’s ever growing whisky community and retail services.

Since its launch earlier this year, Caskshare has been bringing an array of specialist casks to the market, revolutionising the way that consumers engage with distilleries and cask owners to experience single cask whiskies, a bottle at a time. Meaning whisky lovers can enjoy and build a portfolio of cask spirits at a fraction of the price of an entire cask.

Buyers can choose from a wide range of liquids and cask varieties, from more traditional ex-Bourbon to innovative casks such as Barossa Valley ex-red wine and Tokaji Aszú casks, all of which are uniquely imparted with distinctive flavours and aromas.

Experts in selling craft beer online, Flavourly launched their Fulfilled By Flavourly service earlier this year, with behemoth Innis & Gunn one of the first users. The Fulfilled By Flavourly model sees drinks brands benefit from Flavourly’s logistics expertise, established courier relationships and award winning service reputation. The Fulfilled By Flavourly fulfilment service helps brands to increase capacity without increasing service costs.

Caskshare is opening up the often-intimidating world of single malt whisky and making cask owning available to all. The whisky provider will continue their customer relations and the running of their website, but the new partnership will allow Caskshare to focus on its online curation of whiskies and community building while Flavourly manages courier and logistical services.

David Nicol, founder of Caskshare commented: “Partnering with Flavourly offers us the ability to focus on engaging with whisky fans and industry partners whilst having Flavourly focus on scalable and timely logistics. Our technical integration means that we are running an efficient and well-integrated platform that can take orders from our Caskshare platform directly into Flavourly’s logistics capabilities.”

Ali Stewart, CEO, Flavourly commented: “Our ‘Fulfilled by Flavourly’ model allows Caskshare to focus on the exciting task of opening up the cask ownership sector, safe in the knowledge that their delivery needs are fully covered by our best in class logistics service.”

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