Scottish Whisky Awards Announces St Andrews Day Event (Nov 30th, 2021) – Scotch Whisky News
Scottish Whisky Awards Announces
St Andrews Day Event
The national independent awards programme for the Scottish Whisky industry has opened for entry with a promise to recognise, reward and promote the many achievements in Scotch, despite the challenges of the last year.
The 3rd annual Scottish Whisky Awards line-up features new categories and plans to celebrate success at a black-tie St Andrews Day dinner in Glasgow which will also be broadcast live on 30 November 2021.
Chair of the Judging Panel, Professor Alan Wolstenholme, commented;
“These awards are eagerly anticipated as they give us all an opportunity to promote and celebrate the diversity and quality of Scotch Whisky. The industry continues to be faced with several challenges, but fortunately these awards give everyone working in the industry some much needed fuel to fire up the engines of success.
“The plans for an industry dinner on St Andrews Day is something which we can all look forward to as the return of live events looks ever more promising over the coming months.”
The awards are sponsored once again by Bruce Stevenson Insurance Brokers and feature 9 business categories including Product Launch of the Year, Sustainable Scotch Distillery of the Year and Tourism Destination of the Year.
The creative response of marketing teams to the global pandemic has presented a range of new digital experiences for the whisky consumer worldwide. Digital Marketing Campaign of the Year is a new award introduced to the line up to recognise the achievements of marketing teams in creating an innovative digital campaign.
This year will also see the return of the presentation of the Dr Jim Swan Memorial Award for Services to Scotch Whisky to an individual chosen by the judging panel.
The panel, which consists of over 40 whisky experts, will be meeting in a few months’ time to assess the talent and skill crafted in the Scotch whisky industry through a carefully staged blind tasting competition moderated by sensory management experts, Cara Technology.
The Scottish Whisky Awards is open for entry until Wednesday 4 August 2021. For full details on the categories, how to enter the competition and product delivery details please visit www.scottishwhiskyawards.org.uk For details on available sponsorship opportunities, please contact maxine@kdmedia.co.uk.
