GLOBAL WHISKY FANS LOG INTO CELEBRATE SPIRIT OF SPEYSIDE – Speyside Whisky News

Stewart Buchanan, Benriach Global Brand Ambassador

Stewart Buchanan, Benriach Global Brand Ambassador

GLOBAL WHISKY FANS LOG INTO CELEBRATE SPIRIT OF SPEYSIDE

From Turriff to Tokyo, 688 guests from 15 countries from around the world logged into Spirit of Speyside Whisky Festival’s first online event, which took place last week.

Benriach’s World of Flavour proved to be the top pick of the festival, with Global Brand Ambassador, Stewart Buchanan, leading a tasting of their core range, giving a sneak peek behind the scenes of their new visitor centre in Elgin. Virtual distillery tours were also high on the agenda for visitors, with tours of Benromach and Tamdhu distilleries being the second and third most popular events.

In addition to the main festival events, guests were invited to join virtual booths hosted by distillery managers, brand ambassadors, and whisky experts to chat with like-minded whisky lovers. The festival saw 2,877 visits to the 20 available booths, with guests using a total of 2,254 emojis and enjoying drams from 836 tasting kits.

James Campbell, Chairman at The Spirit of Speyside Whisky Festival, said:

“This year’s Spirit of Speyside Whisky Festival might have been very different from years gone by, but the distilleries rallied to create one of our most engaging and internationally visited events in our 21 year history.

“With guests from every corner of the globe from Australia to The Philippines, Canada, Germany, Mexico and across the UK, whisky lovers rubbed shoulders with some of the biggest names in the whisky industry.

“But nothing beats being together to celebrate the world’s largest producing whisky region. We have our fingers and toes crossed that we can welcome back whisky explorers in person to the Spirit of Speyside Whisky Festival from 3-8 November 2021, subject to government guidelines”

Updates on the Spirit of Speyside Whisky Festival will be posted on https://www.spiritofspeyside.com and across social media. This will be subject to government guidelines and may be subject to change.

The 2022 festival will take place 27 April to 2 May 2022.

Notes 

About the Spirit of Speyside Whisky Festival

First launched in 1999, the Spirit of Speyside Whisky Festival’s annual celebration of Scotland’s national drink has developed into one of the largest events of its kind anywhere in the world. The Festival is a mecca for the curious beginner and the whisky connoisseur alike. Over the past 20 years, festival events have taken place throughout Speyside, the biggest whisky producing region in Scotland, located in the Moray area in the North-East of the county between Aberdeen and Inverness. This year is the first year that the festival has adopted an online format.

Over the years, the Festival has developed close links with many Speyside businesses and communities who help to fund the festival. It is a true team effort to deliver an ever-improving range of events and services to make the Festival a truly unforgettable experience.

The company is limited by guarantee, it runs the festival with a voluntary board of directors drawn from key areas of the whisky industry along with other local businesses and tourism organisations.

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