BRENDAN BUCKLEY JOINS THE WHISKY MAGAZINE HALL OF FAME – Irish Whiskey News

BRENDAN BUCKLEY JOINS THE WHISKY MAGAZINE HALL OF FAME  

Brendan Buckley, International Marketing Director at Irish Distillers, has been inducted into the Whisky Magazine Hall of Fame – a permanent tribute honouring individuals who have made a lasting contribution to the world of whiskey. He was presented with the distinguished honour in recognition of his personal contribution to the growth of the Irish whiskey category on the global stage at the 2021 Whiskey Magazine Awards this evening.

Buckley joined Irish Distillers in 2001 and since then has been instrumental in the development of its leading portfolio of Irish whiskey brands as well as innovation across the business. His marketing leadership and approach to brand building has played a key role in the development of Jameson into a global top 10 spirit brand and to place it among the top 5 whiskeys in the world.

While Jameson might garner the international headlines, one of Buckley’s most notable achievements has been born from his passion for Irish whiskey and his crusade to revive Ireland’s unique whiskey style – single pot still Irish whiskey.   Working with the Masters in Midleton Distillery, over the past decade Brendan has spearheaded the rejuvenation of this category and of brands such as Redbreast, The Spot Range and Midleton Very Rare. Positioning these brands amongst the very top echelon of world whiskeys, today they are firmly placed alongside the finest Scotch, bourbon and Japanese whiskeys.  Further evidence of the renaissance of this whiskey style can be seen in the number of new Irish distilleries who produce, or who plan to produce single pot still Irish whiskey.

In partnership with his colleagues in Midleton, Brendan has overseen the development of new expressions such as Redbreast Lustau Edition, Redbreast 27 Year Old, Midleton Very Rare Barry Crockett Legacy, Midleton Very Rare Dair Ghaelach and the rebirth of the historic Spot Range. In the past six months, he oversaw the re-introduction of Blue Spot, re-uniting the legendary Spot Family for the first time in over half a century. Additionally, Brendan inspired the introduction of the pioneering Method and Madness brand which has sought to push the boundaries of Irish whiskey through the generations of expertise of the Midleton Masters in conjunction with the inquisitive minds of Midleton’s apprentice whiskey makers.

“I am truly honoured and humbled to join the Whisky Magazine Hall of Fame,” comments Buckley. “It has been a pleasure to play a part in helping Irish whiskey regain its rightful place among the world’s leading spirits, and to see Jameson recognized and loved the world over. Having the opportunity to revive single pot still Irish whiskey and breathe new life into brands such as Redbreast or to create new brands such as Method and Madness, has also been a professional and personal achievement for which I consider myself very lucky.  I want to thank the devoted production, marketing and innovation teams at Irish Distillers, both past and present, whose dedication to craft and brilliance has contributed to the expansion of the category. While I look back on the past decades with immense pride, I am also extremely excited about what the future of Irish whiskey holds.”

Conor McQuaid, Chief Executive Officer and Chairman at Irish Distillers, adds: “It is an absolute pleasure to offer my congratulations to Brendan upon his induction to the Whisky Magazine Hall of Fame. This honour demonstrates his role in strengthening the Irish Distillers’ portfolio, through ground-breaking marketing and innovation over the years. From his stewardship of Jameson toward being a global icon to the resurrection of the single pot still category which has changed the Irish whiskey landscape, to the birth of the experimental Method and Madness brand, Brendan’s marketing vision continues to shape the Irish whiskey category’s reputation for excellence.”

The 2021 Whisky Magazine Awards, which also recognise the most exquisite whiskeys from across the globe, saw Redbreast 21 Year Old being crowned World’s Best Pot Still Irish Whiskey. The accolade is a testament to the consistency in quality of single pot still Irish whiskey craftmanship at Midleton Distillery and further strengthens Redbreast’s position as the most decorated pot still Irish whiskey in the world.

Notes

About Irish Distillers

Irish Distillers is one of Ireland’s leading suppliers of spirits and wines, and producer of some of the world’s most well-known and successful Irish whiskeys. Led by Jameson, our brands are driving the global renaissance of Irish whiskey. Jameson is the world’s bestselling Irish whiskey, experiencing 30 years of consecutive growth and hitting sales of 8m cases in 2019. Our brands are exported to 130+ markets, with over 70 of those experiencing double or triple-digit growth.

Irish Distillers was formed in 1966, when a merger took place between John Power & Son, John Jameson & Son and Cork Distilleries Company. In 1988 Irish Distillers joined Pernod Ricard, gaining access to unprecedented levels of investment and an extensive global distribution network. Since 2012, we have invested over €400 million to double our production and bottling capacity to meet global demand for our products.

We employ over 600 people across our operations in Cork and Dublin.

About Pernod Ricard

Pernod Ricard is the No.2 worldwide producer of wines and spirits with consolidated sales of €9,182 million in FY19. Created in 1975 by the merger of Ricard and Pernod, the Group has developed through organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard, which owns 16 of the Top 100 Spirits Brands, holds one of the most prestigious and comprehensive brand portfolios in the industry, including: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur, Mumm and Perrier-Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo, and Kenwood wines. Pernod Ricard’s brands are distributed across 160+ markets and by its own salesforce in 73 markets. The Group’s decentralised organisation empowers its 19,000 employees to be true on-the-ground ambassadors of its vision of “Créateurs de Convivialité.” As reaffirmed by the Group’s three-year strategic plan, “Transform and Accelerate,” deployed in 2018, Pernod Ricard’s strategy focuses on investing in long-term, profitable growth for all stakeholders. The Group remains true to its three founding values: entrepreneurial spirit, mutual trust, and a strong sense of ethics. As illustrated by the 2030 roadmap supporting the United Nations Sustainable Development Goals (SDGs), “We bring good times from a good place.” In recognition of Pernod Ricard’s strong commitment to sustainable development and responsible consumption, it has received a Gold rating from Ecovadis and is ranked No. 1 in the beverage sector in Vigeo Eiris. Pernod Ricard is also a United Nation’s Global Compact LEAD company.

Pernod Ricard is listed on Euronext (Ticker: RI; ISIN code: FR0000120693) and is part of the CAC 40 index.

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