Johnnie Walker launches vision to plant one million trees in Scotland – Scotch Whisky News

Johnnie Walker launches vision to plant one million trees in Scotland

As people around the world prepare to embrace the season of goodwill, Johnnie Walker announces a special gift for the home of Scotch Whisky

Johnnie Walker has launched a vision to plant one million trees across the four corners of Scotland before 2025. This comes as part of an ongoing commitment to reduce the brand’s carbon footprint and restore the natural resources used to create the award-winning range of Scotch Whiskies.

“Scotland is our homeland. It is where our journey began 200 years ago and it’s at the heart of everything that makes our whiskies so special. As we throw open the doors to the next 200 years of our journey, we want to take positive strides forward to nourish and protect the wild Scottish landscapes and pristine natural resources that have shaped our whiskies for generations.”

Julie BramhamGlobal Brand Director for Johnnie Walker

Ewan AndrewDiageo Chief Sustainability Officer

To date, 389,000 of the one million trees have been planted near two of our distilleries in the Scottish Highlands. Over the lifetime of this project, these trees are anticipated to absorb over 69,000 tonnes of C02 – the equivalent of taking 10,500 flights around the world or driving almost half a million times from London to Edinburgh.

At Ballygowan, near Oban distillery, the investment funded the planting of native birch, oak, wild cherry, willow and hazel trees and includes a new tree dedicated to every one of Diageo’s 28,000 employees, in partnership with Lupi Moll, Environmental Entrepreneur and Owner of Inverlonan Estates. At Allt Ruadh, near Glen Ord distillery, Johnnie Walker has joined forces with Trees for Life to plant ancient and native trees which will serve as a vital wildlife corridor and increase habitat availability for species including black grouse, crossbills and red squirrels.

“Without the investment by Johnnie Walker in Ballygowan, the woodland would not have been possible and the broader public and ecological benefits undelivered. We look forward very much to working with Johnnie Walker over the next 100 years, delivering together a biodiverse-rich, sustainable woodland of which everyone can be proud and helping them in their push to create the most sustainable whisky in the world.”

Lupi MollEnvironmental Entrepreneur and Owner of Inverlonan Estates

“Rewilding is an investment in a future in which wildlife can flourish and communities can thrive. Johnnie Walker’s contribution to the Trees for Life Allt Ruadh project exemplifies this approach. Their support recognises the critical part our wild places play in restoring nature, reversing the climate and biodiversity crises and ultimately creating a landscape in better health for future generations.”

Steve MicklewrightCEO of Trees for Life

The Johnnie Walker tree planting commitment follows the recent announcement of Diageo’s Society 2030: Spirit of Progress sustainability plan, which includes ambitious environmental goals such as being net zero emissions from all direct operations by 2030 with all distilleries powered by 100% green energy by 2030.

Comments are closed.


Powered by WordPress