Uhuru Scotch Whisky Supports Conservation Charity Tusk

Ethical spirits brand released from the wild to support conservation charity

If you missed all the Black Friday and Cyber Monday noise and have still to start your Christmas shopping, but want to find gifts that are kind to the planet then look no further. Boutique bottling and spirits business, Young Spirits have launched its first single cask whisky, Uhuru, which means freedom in Swahili. They have partnered with leading conservation charity, Tusk, to support their efforts to protect African wildlife including African elephants, with 10% of the purchase price (£42.99) being donated to the organisation.

Co-founder, John Ferguson fell in love with Kenya as a child and spent many summers there soaking up the beauty of the country, as well as being surrounded by its incredible wildlife. From this early age he formed a special attachment with Africa and in particular its majestic elephants. However, his wildlife companions have become increasingly at risk of extinction from issues including habitat loss and the illegal ivory trade. This led to John’s vision to create Uhuru as a new spirits brand with a charitable and ethical difference, offering exceptional liquid and founded upon strong philanthropic values.

The first single cask release selected for the Uhuru range is a 10-year-old blended malt Scotch whisky from Ailsa Bay Distillery. It was chosen as an ideal introduction to malt for newcomers to the spirit, with its enticing fragrance of light smoke and cinnamon, entwined with caramelised almonds creating a gentle, soft honeyed experience on the palate.

Whilst our travel plans might be on hold for the remainder of 2020, if you want to create that safari experience from the comfort of your own living room this festive season, then try out the Uhuru Campfire Old Fashioned cocktail.

Uhuru can be purchased for RRP £42.99 for 70cl bottle/55% ABV via our Shop [www.14serves.co.uk]

NOTES 

Young Spirits

Young Spirits was established in June 2019 by co-founders John Ferguson and Alex Harrison as a boutique bottling and spirits business. They identified a gap in the market to provide bottling services with short lead times to meet the demand of the growing craft spirits market. The business began as a team of two and within 18 months rapidly expanded to 19 employees. Young Spirits is a young, innovative company with great ambitions to help the planet through its progressive, sustainable business practice.

Tusk

Tusk was established in 1990 in response to the poaching crisis of the 1980’s, since when the charity has become a highly effective and efficient force in African wildlife conservation. Tusk’s success is rooted in the understanding that the interests of both people and wildlife are inextricably inter-twined, and that both must be served if conservation achievements are to last and Africa’s unique wildlife and habitat are to survive.