REDBREAST LAUNCHES LIMITED-EDITION BIRD FEEDER IN TIME

FOR WINTER

RAISING FUNDS TO SUPPORT BIRDLIFE INTERNATIONAL* 

Redbreast Irish Whiskey is today launching a limited-edition copper whiskey casing that neatly transforms into a beautiful bird feeder. Following the launch of a partnership with BirdLife International earlier this year, €15 for every limited-edition Redbreast 12 Year Old purchased will be donated to support Redbreast’s and BirdLife International’s joint mission to keep common birds common.

Available from the Redbreast website for €60 (£50), the intricately designed shell sits around a bottle of Redbreast 12-Year-Old, the world’s bestselling and most awarded single pot still Irish whiskey. Once removed from the bottle, the casing can be filled with bird feed and hung in the garden to keep our feathery friends fed as the weather gets colder, protecting common species from becoming endangered. The bird feeder enables whiskey fans to sit back and enjoy a warming drink in the comfort of their own home while watching nature fly by.

“After much anticipation, we are extremely excited to launch the beautifully crafted whiskey casing that has been specially designed to double up as a bird feeder. We worked closely with BirdLife International to ensure the bird feeder honours our mission of helping to protect not only Robins, but all common birds, as we move into the colder months and food begins to become scarce. We are thrilled to provide this at no additional cost to Redbreast fans across the globe and simultaneously further support the work of BirdLife International by donating €15 for each limited edition bottle sold”, explains Laura Hanratty, Head of Prestige and Speciality Brands at Irish Distillers.

With winter fast approaching and at least 40% of all bird species in decline, Redbreast and BirdLife International’s partnership aims to give whiskey lovers the tools they need to help take care of their local birds. The partnership will also raise vital funds to conserve and restore bird habitats and help encourage whiskey-lovers to monitor bird populations so that deeper environmental problems (and successes) can be rapidly identified.

Patricia Zurita, CEO, BirdLife International, shared her thoughts on the new product, “Not only is the whiskey casing beautiful, it will also help support our feathered friends throughout the cold winter by providing them with a valuable source of food. Whether they’re garden birds or migratory birds passing through, all species will benefit from this, not just Robin Redbreasts. This bird feeder will also spread awareness of the simple, yet important, things we can all do to help protect birds whilst also raising vital funds.”

BirdLife International is widely recognised as the world leader in bird conservation, with the charity and its 10 million members and supporters doing all they can to reverse the trend and protect birds. The charity has 100 BirdLife Partners worldwide that strive to conserve birds, habitats and global diversity, as well as working with people and organisations to promote the sustainable use of natural resources.

To find out more about the bird feeder and the partnership between Redbreast Irish Whiskey and BirdLife International, please visit www.redbreastwhiskey.com or www.birdlife.org.

The limited edition Redbreast 12 Year Old with copper bird feeder casing is available to pre-order now from https://www.redbreastwhiskey.com/en-EN/project-wingman at the price of €60 (£50) and will ship in December.

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Notes: 

About Irish Distillers

Irish Distillers is Ireland’s leading supplier of spirits and wines and producer of some of the world’s most well-known and successful Irish whiskeys. Led by Jameson, its brands are driving the global renaissance of Irish whiskey. Jameson is the world’s bestselling Irish whiskey, experiencing 30 years of consecutive growth and hitting sales of 68m cases in 2019. Irish Distillers brands are exported to 130+ markets, with over 70 of those experiencing double- or triple-digit growth.

Irish Distillers was formed in 1966, when a merger took place between John Power & Son, John Jameson & Son and Cork Distilleries Company. In 1988, Irish Distillers joined Pernod Ricard, gaining access to unprecedented levels of investment and an extensive global distribution network. Since 2012, Irish Distillers has invested over €250m in Midleton Distillery to double production and bottling capacity to meet global demand for its products.

Irish Distillers employs over 600 people across our operations in Cork, Dublin and Belfast.

About Pernod Ricard

Pernod Ricard is the world’s no.2 in wines and spirits with consolidated Sales of €9,010 million in FY17. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard holds one of the most prestigious brand portfolios in the sector: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur, Mumm and Perrier-Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo and Kenwood wines. Pernod Ricard employs a workforce of approximately 18,500 people and operates through a decentralised organisation, with 6 “Brand Companies” and 86 “Market Companies” established in each key market. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption. Pernod Ricard’s strategy and ambition are based on 3 key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics.

Pernod Ricard is listed on Euronext (Ticker: RI; ISIN code: FR0000120693) and is part of the CAC 40 index.

About BirdLife International

BirdLife International is the world’s largest nature conservation Partnership. Together we are 116 BirdLife Partners worldwide and growing, with almost 11 million supporters, 7,000 local conservation groups and 7,400 staff. BirdLife is widely recognised as the world leader in bird conservation, a United Nations-recognised civil society observer, and our unique local-to-global approach delivers high impact and long-term conservation for the benefit of nature and people. Find out more at www.birdlife.org