What’s New?…

Greetings from TWL Lockdown HQ

Firstly a massive thank you to everyone who took part in our Whisky Festival in a Box on the 16th to 18th October. If you missed it, all of the tastings and fun are available to watch on Facebook and YouTube, so please do check it out. 31st of October would have been our home festival in York – an event we look forward to (along with many of you) every year.

We, like everyone, have been through a lot this year so far. In 2020 we have gone from a team of 8 full-time and 8 part-time people, to just me, with some help from Chris, two days a week. Obviously not forgetting Connas with his contributions to the blog and weekly news.

Instead of 200 tastings and 9 festivals, and celebrating our 10th year of TWL festivals in London, we have done 10 tastings and 1 Festival.

We are using a ‘Bounce-Back Loan’ to survive and launch a new website, with the focus on virtual tastings and the Festival in a Box program.

However, I feel lucky to have had time at home and with loved ones that I would not otherwise have had. Although I have never worked so hard in my life at the same time! I also realise how fortunate I am to still be able to work in an industry I love – unlike so many others – as well as mine and my family’s health.

That’s why this newsletter is not about selling you anything. It is about asking for your help and support, which I hope will inject some much-needed fun into all our lives, the only cost is a little of your time and some creativity.

Over the coming two weeks, we will be launching a new subscription service, new virtual tasting series, the next Festival in a Box, what we are doing for Burns Night and much, much more.

Costs you nothing,
means everything to us

All we want from you is…

A simple ‘Like’ or ‘Follow Us’, or similar, on Facebook, Instagram, Twitter and YouTube. Get your friends and family to sign up to our Newsletter. Leave a Google review if you’ve been to an event and enjoyed it.

This small, but important, effort on your part makes us more attractive and relevant to global brands, distillers and potential sponsors. This in turn helps our events, virtual and actual, become even more interesting and diverse, while putting us further up internet searches for people looking to buy gifts.

Interesting fact: 80% of all whisky bought, is bought as gifts.

We normally do 60% of our annual sales in the next 6 weeks.

The TWL Whisky Challenge!

Give-away time!

We have 12 bottles of whisky to give away in return for entry into the #whiskychallenge…

What is the whisky challenge?

It is a video of you explaining what whisky is in 21 seconds or less.

Here is a cracking example of one done by our friend, Kate Watt at Watt Whisky, to get your creative juices flowing…

Post your video on your social platform of choice, tag us in and use the #whiskychallenge hashtag.

As a reminder, our tags are;

Facebook       therealwhiskylounge
Instagram       thewhiskylounge
Twitter.           thewhiskylounge

Every Wednesday and Friday we will choose our favourite and that person will get a bottle of whisky from the TWL ‘archive’.

Thanks for reading, take care of you and yours and hope to hear from you soon.

Don’t forget to catch up on the latest whisky news from Connas HERE and we look forward to seeing you – on-line – soon!

In the meantime – Stay Safe. Stay in. Have a dram.

Sláinte and best wishes,

Eddie, and the whole Whisky Lounge Team