THOUSANDS JOIN BIRDHOUSE BALLOT TO PURCHASE LIMITED EDITION REDBREAST DREAM CASK RUBY PORT EDITION

Pictured: Redbreast Dream Cask Ruby Port Edition

Thousands of whiskey fans entered an online ballot to purchase the new limited-edition Redbreast Dream Cask Ruby Port Edition, produced by Irish Distillers at its world-renowned Midleton Distillery in Cork. With just 912 bottles produced, a staggering 7,400 people signed up for a chance to purchase this year’s Dream Cask, launched through Redbreast’s Birdhouse online members’ club to mark World Whiskey Day 2020. Bottle number one will be auctioned the Celtic Whiskey Shop in Dublin, with all proceeds going to Marys Meals Ireland https://www.marysmeals.ie/.

Billy Leighton, Master Blender at Irish Distillers, commented: “This is the first year we have launched Redbreast Dream Cask through a ballot system to make it as fair as possible for whiskey lovers to try our dream creation. The response has been phenomenal, with winners from a diverse range of countries; from Ireland, the UK, Germany and across Europe to Hong Kong, New Zealand, Japan and many more.  While we wish every entrant could have the opportunity to taste this year’s Redbreast Dream Cask, we’re delighted that many successful Birdhouse members will soon be enjoying this exceptional whiskey.”

The Birdhouse gives Irish whiskey fans exclusive access to limited edition releases, information on the Redbreast family, interviews from the Midleton Masters and bespoke Redbreast gifts. Redbreast Dream Cask Ruby Port Edition is the third release in a series of limited-edition Redbreast Irish whiskeys sold exclusively through The Birdhouse.

Click here to visit The Redbreast Birdhouse. 

Notes 

About Irish Distillers

Irish Distillers is one of Ireland’s leading suppliers of spirits and wines, and producer of some of the world’s most well-known and successful Irish whiskeys. Led by Jameson, our brands are driving the global renaissance of Irish whiskey. Jameson is the world’s bestselling Irish whiskey, experiencing 30 years of consecutive growth and hitting sales of 8m cases in 2019. Our brands are exported to 130+ markets, with over 70 of those experiencing double or triple-digit growth.

Irish Distillers was formed in 1966, when a merger took place between John Power & Son, John Jameson & Son and Cork Distilleries Company. In 1988 Irish Distillers joined Pernod Ricard, gaining access to unprecedented levels of investment and an extensive global distribution network. Since 2012, we have invested over €400 million to double our production and bottling capacity to meet global demand for our products.

We employ over 600 people across our operations in Cork and Dublin.

About Pernod Ricard

Pernod Ricard is the No.2 worldwide producer of wines and spirits with consolidated sales of €9,182 million in FY19. Created in 1975 by the merger of Ricard and Pernod, the Group has developed through organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard, which owns 16 of the Top 100 Spirits Brands, holds one of the most prestigious and comprehensive brand portfolios in the industry, including: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur, Mumm and Perrier-Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo, and Kenwood wines. Pernod Ricard’s brands are distributed across 160+ markets and by its own salesforce in 73 markets. The Group’s decentralised organisation empowers its 19,000 employees to be true on-the-ground ambassadors of its vision of “Créateurs de Convivialité.” As reaffirmed by the Group’s three-year strategic plan, “Transform and Accelerate,” deployed in 2018, Pernod Ricard’s strategy focuses on investing in long-term, profitable growth for all stakeholders. The Group remains true to its three founding values: entrepreneurial spirit, mutual trust, and a strong sense of ethics. As illustrated by the 2030 roadmap supporting the United Nations Sustainable Development Goals (SDGs), “We bring good times from a good place.” In recognition of Pernod Ricard’s strong commitment to sustainable development and responsible consumption, it has received a Gold rating from Ecovadis and is ranked No. 1 in the beverage sector in Vigeo Eiris. Pernod Ricard is also a United Nation’s Global Compact LEAD company.