IRISH DISTILLERS UNVEILS NEW ‘JAMESON TRIPLE TRIPLE’
– A new triple cask, triple distilled Jameson Irish Whiskey exclusive to Global Travel Retail –
Jameson Irish Whiskey, which is produced by Irish Distillers in Midleton Distillery, has announced an exciting addition to its family of Irish whiskeys; Jameson Triple Triple. Available exclusively in global travel retail from July, the new offering is a fresh take on the signature smoothness of Jameson that has been elevated through triple cask maturation – ideal for the adventurous whiskey drinker.
Made in Midleton Distillery, County Cork, Jameson Triple Triple has been triple distilled and blended from a combination of ex-bourbon and sherry casks with the addition of hand-selected casks that have been seasoned with fortified wine from Malaga. The Malaga cask contribution adds notes of citrus, orchard fruits and spice resulting in a whiskey that has a subtle sweetness and an extra drop of smoothness. Jameson Triple Triple is bottled at 40% ABV and available in 1L format globally at the RRP of €32.
Billy Leighton, Master Blender at Midleton Distillery, commented: “At Jameson, we’ve known that good things come in threes ever since John Jameson set up his distillery on Bow Street in Dublin and introduced the world to triple-distilled Jameson Irish Whiskey. Jameson Triple Triple is no exception to this rule. Our single pot still and single grain Irish whiskeys have been further enhanced through triple cask maturation to create an exciting new taste experience.”
Brendan Buckley, International Marketing Director at Irish Distillers, added: “Jameson’s approachability has been key to its success around the world, and with its extra smooth yet subtly sweet character, we expect Jameson Triple Triple to further propel the brand forward in the global travel retail sphere.”
#JamesonTripleTriple
Notes:
Tasting notes by Billy Leighton, Master Blender at the Midleton Distillery:
Nose: Initial fruit notes of sweet pear that develop into zesty citrus peel with some dark fruits in the background. The American oak adds a rich wood spice contribution along with sweet notes of vanilla, chocolate and toasted oak. Hints of cinnamon and clove delicately work in balance with the sweet Malaga wine cask influence.
Taste: Luscious, with sweet orchard fruits and light hints of blackcurrants, plums and raisins. The spices slowly build adding depth with hints of clove and black pepper, layered over the oak tannins adding dark chocolate and liquorice.
Finish: Lingering, with the spices slowly fading to reveal the fruits and oak.
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About Irish Distillers
Irish Distillers is Ireland’s leading supplier of spirits and wines and producer of some of the world’s most well-known and successful Irish whiskeys. Led by Jameson, our brands are driving the global renaissance of Irish whiskey. Jameson is the world’s fastest-growing Irish whiskey, experiencing 29 years of consecutive growth and hitting sales of 7.3m cases in 2018. Our brands are exported to 130+ markets, with over 80 of those experiencing double- or triple-digit growth.
Irish Distillers was formed in 1966, when a merger took place between John Power & Son, John Jameson & Son and Cork Distilleries Company. In 1988 Irish Distillers joined Pernod Ricard, gaining access to unprecedented levels of investment and an extensive global distribution network. Since 2012, we have invested over €250m to double our production and bottling capacity to meet global demand for our products.
We employ over 600 people across our operations in Cork and Dublin.
About Pernod Ricard
Pernod Ricard is the world’s n°2 in wines and spirits with consolidated Sales of €8,987 million in FY18. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard holds one of the most prestigious brand portfolios in the sector: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur, Mumm and Perrier-Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo and Kenwood wines. Pernod Ricard employs a workforce of approximately 18,900 people and operates through a decentralised organisation, with 6 “Brand Companies” and 86 “Market Companies” established in each key market. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption. Pernod Ricard’s strategy and ambition are based on 3 key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics.
Pernod Ricard is listed on Euronext (Ticker: RI; ISIN code: FR0000120693) and is part of the CAC 40 index.
If you wondered when you saw ‘50%,’ this is indeed bottled in bond whiskey, with all the requirements that go with it. The nose is just this side of hot and brings parched corn, sawn maple wood, spicy hard candy, and dry spearmint leaf. Bright and spicy on the tongue; more candy and honey, and hints of teaberry and licorice that develop into the finish. A better package of flavor and price than the earlier Taylor releases; quite enjoyable. (LB, Spring 2013) 
