A SECOND BATCH OF JAMESON BOW STREET 18 YEARS CASK STRENGTH
UNVEILED AHEAD OF 2019 ST. PATRICK’S DAY
- The latest batch of Jameson Bow Street 18 Years Cask Strength has been unveiled
- The pinnacle of the Jameson family finishes its maturation in Dublin’s only live Maturation House at Bow Street
Jameson Irish Whiskey, which is produced by Irish Distillers in Midleton Distillery, has announced that a second batch of Jameson Bow Street 18 Years Cask Strength will be available from August 2019. The only cask strength Jameson to be available globally, the expression finishes its maturation in Dublin’s only live Maturation House in the Jameson Distillery Bow Street – celebrating Jameson’s Dublin heritage by returning a part of the production process to its original home in Smithfield.
Distilled and matured at the Midleton Distillery, Co. Cork, Jameson Bow Street 18 Years Cask Strength is the head of the Jameson family. After spending 18 years in a collection of bourbon and sherry casks, the blend of pot still and grain Irish whiskeys has been married together and re-casked in first-fill ex-bourbon American oak barrels for a final six to 12 months in the Maturation House at the Jameson Distillery Bow Street.
‘Marrying’ is a traditional method of re-casking batches of vatted whiskey and re-warehousing it to ensure infusion before bottling. The second batch is presented at 55.1% ABV without the use of chill filtration and will be available in 20 markets from August 2019 at the RRP of €240.
To support the launch, Jameson has partnered with craft Dublin cheesemonger, Loose Canon, to inspire discerning whiskey drinkers to embark on a journey of flavour discovery through whiskey and cheese matching with the Jameson 18 family this St. Patrick’s Day. Each born from a traditional craft production method using careful maturation and offering complex and powerful flavour profiles, Jameson has created a suite of whiskey and cheese pairings and matching principles to encourage Jameson drinkers to get creative this March.
Billy Leighton, Master Blender at Midleton Distillery, commented: “I’ve long had the unique luxury of being able to taste Jameson straight from the barrel at cask strength. With Jameson Bow Street 18 Years Cask Strength, I’m thrilled that Irish whiskey fans around the world can experience the full intensity of our whiskey or add a few drops of water to enjoy it at their own preferred strength.
“As a tribute to the Jameson distilling legacy in Smithfield, we’ve introduced some methods that would have been employed in days past. The final maturation period in Bow Street is our nod to the traditional “marrying” method. We’ve put our own Jameson stamp on it by using first-fill bourbon barrels, whereas the traditional approach would be to use casks multiple times. I like to think of the whiskey getting engaged in Midleton and then “married” in Dublin!”
Simon Fay, International Marketing Director at Irish Distillers, added: “While Jameson’s approachability has been key to its success, we had an opportunity with the launch of Jameson Bow Street 18 Years Cask Strength last year to reinforce the more serious whiskey side of the brand’s heritage. Consumers are looking for increased choice in style and quality in Irish whiskey and Jameson, as the category leader, is committed to satisfying this appetite.
“On top of that, our research shows that consumers are increasingly looking for brand experiences and the reaction that we have had from consumers that have been able to experience the sounds, aroma and aura of a functioning maturation room in the heart of Dublin has been phenomenal. Our doors are open and we look forward to welcoming even more whiskey fans to taste a piece of whiskey history.”
Jameson Bow Street 18 Years Cask Strength is presented in a premium bottle design that truly reflects the quality and rarity of the liquid within. The bottle features 18 facets, one for each year of maturation, and the wooden presentation box celebrates the traditional pot stills used during the production process. In addition, a unique copper coin located underneath Jameson Bow Street 18 Years Cask Strength bottles provides Jameson fans with access to an exclusive online portal where they can delve deeper into the story of the whiskey which bears the Bow Street name.
Notes :
Tasting notes by Billy Leighton, Master Blender at the Midleton Distillery:
Nose: Rich wood-driven influence with deep toffee notes and spice.
Taste: Toffee and oak remain consistent with hints of leather and vanilla along with a subtle sherry nuttiness creating depth and complexity.
Finish: Long and full with the sweet toffee notes slowly fading while the toasted oak and spice linger throughout until the very end
About Jameson 18 Years
Jameson 18 Years, presented at 40% ABV and first released 15 years ago, has become one of the world’s most respected and awarded Irish whiskeys and will remain in the Jameson family, available in key markets globally. Jameson Bow Street 18 Years Cask Strength Batch One was launched in April 2018, with Batch Two launching in February 2019.
About Irish Distillers
Irish Distillers is Ireland’s leading supplier of spirits and wines and producer of the world’s most well-known and successful Irish whiskeys. Led by Jameson, our brands are driving the global renaissance of Irish whiskey. Jameson is the world’s fastest-growing Irish whiskey, experiencing 29 years of consecutive growth and hitting sales of 7.3m cases in 2018. Our brands are exported to 130+ markets, with over 80 of those experiencing double- or triple-digit growth.
rish Distillers was formed in 1966, when a merger took place between John Power & Son, John Jameson & Son and Cork Distilleries Company. In 1988 Irish Distillers joined Pernod Ricard, gaining access to unprecedented levels of investment and an extensive global distribution network. Since 2012, we have invested over €250m to double our production and bottling capacity to meet global demand for our products. We employ over 600 people across our operations in Cork and Dublin.
About Pernod Ricard
Pernod Ricard is the world’s n°2 in wines and spirits with consolidated Sales of €8,987 million in FY18. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard holds one of the most prestigious brand portfolios in the sector: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur, Mumm and Perrier-Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo and Kenwood wines. Pernod Ricard employs a workforce of approximately 18,900 people and operates through a decentralised organisation, with 6 “Brand Companies” and 86 “Market Companies” established in each key market. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption. Pernod Ricard’s strategy and ambition are based on 3 key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics.
Pernod Ricard is listed on Euronext (Ticker: RI; ISIN code: FR0000120693) and is part of the CAC 40 index.
