Photo Courtesy of Canadian Whisky News

Alberta Premium Introduces Two Limited Edition Ultra-Premium Marques

Alberta Premium Launches Cask Strength & 20 Years Old Expressions Just In Time for the Holidays

TORONTO – Alberta Premium is pleased to announce the release of its first-ever Cask Strength Rye and 20 Years Old Rye marques. The two new expressions will be available for a limited time, nationwide, and hitting shelves in time for the holiday season.

Boasting 100% Canadian prairie rye mash bills and Rocky Mountain water, Cask Strength and 20 Years Old will be joining Alberta Premium’s award-winning portfolio; the brand’s hero marque, Alberta Premium Rye, was awarded 95.5 points by Jim Murray’s Whisky Bible 2019 for its consistency and high-quality value.

Alberta Premium Cask Strength – Aged in charred oak casks and completely undiluted, Alberta Premium’s craft approach to its Cask Strength expression is highlighted in its exceptionally smooth taste. Uncut and drawn straight from the barrel, Alberta Premium’s first Cask Strength marque features notes of caramel, vanilla and a hint of chocolate, balanced with black current and spice.

Alberta Premium 20 Years Old – Ultra-smooth with a lingering finish, Alberta Premium’s first 20 Years Old is elegance in a bottle. Exuding notes of caramel and toffee, this remarkable rye whisky is blended and aged to perfection.

“Bringing two ultra-premium limited edition expressions to the Alberta Premium portfolio demonstrates the whisky-making skill and depth coming out of Canada. Cask Strength speaks to Alberta Premium’s honed expertise in barrelling, with an industry-leading understanding of how individual barrels can influence a spirit’s profile. Alberta Premium 20 Years Old is a sophisticated whisky, superbly blended and incredibly smooth. We anticipate Alberta Premium fans and whisky aficionados alike will appreciate the quality we are bringing to the shelves this winter at exceptional price points,” said Deepti Gurkar, Senior Brand Manager, Beam Suntory Canada.

Hitting shelves in October, Alberta Premium Cask Strength will be available in 750mL bottles (65.1% abv) at a suggested retail price of $64.95, with Alberta Premium 20 Years Old being available 750mL bottles (42% abv) for a suggested retail price of $89.95. Prices will vary by market.

About Alberta Distillers Ltd. Calgary-based Alberta Distillers Ltd. is one of the few remaining 100 per cent Canadian rye whisky producers in North America. They have produced quality whisky for over 50 years. The Alberta Premium brand has a strong focus on heritage and western rural values, and has won numerous prestigious awards for its excellent quality.

About Beam Suntory Inc.
As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands, Suntory whisky Kakubin, and Courvoisier cognac, as well as world renowned premium brands including Knob Creek and Basil Hayden’s bourbon, Yamazaki, Hakushu and Hibiki Japanese whiskies, Teacher’s, Laphroaig, and Bowmore Scotch whiskies, Canadian Club whisky, Hornitos and Sauza tequila, EFFEN and Pinnacle vodka, Sipsmith and Roku gin, and Midori liqueur.