ARDBEG ‘MASTERS OF SMOKE’ PROGRAMME TO UNLEASH THE POWER OF SMOKE IN THE ON-TRADE – Scotch Whisky News

Ardbeg MOS 2019 image (002)

ARDBEG ‘MASTERS OF SMOKE’ PROGRAMME TO UNLEASH THE POWER OF SMOKE IN THE ON-TRADE

–Iconic Islay single malt launches global education campaign–

18 June 2019: Ardbeg has launched a mission to spread the word about the “delicious possibilities” of smoke, through a new bartender education programme.

In an industry first, Ardbeg Masters of Smoke will deliver in-depth training on the complex science of smoke to on-trade professionals worldwide, sharing knowledge from the world of whisky – and beyond.

As smoke as a flavour continues to rise in popularity, Ardbeg will curate an ever-evolving repository of smoke-related content and tools to help bartenders understand and complement its nuances. Those participating in the programme will be fuelled with creative insights from experts across a variety of disciplines – from barley ‘maltsters’, to barbecue chefs – to allow them to harness the power of smoke in inventive serves and in-bar experiences.

Ludo Ducrocq, Ardbeg Education & Advocacy Director, said:

“Whisky lovers have long appreciated the peaty power of Ardbeg, but we think there’s an opportunity to further explore the intricacies of smoke as a flavour.

“Through Masters of Smoke, we hope to spread the word about the delicious possibilities of smoke through rich, in-depth training which is really rooted in science.

“From Port Ellen, to Portland, we want to unleash the power and potential of smoke in the on trade, working with bartenders worldwide to lead a glorious smoky revolution.”

Masters of Smoke training sessions will roll out across markets worldwide from September 2019. To register interest in less than two minutes, bartenders should visit www.ardbeg.com/MOS

www.ardbeg.com

Follow us on:

Facebook: https://www.facebook.com/Ardbeg

Twitter: https://twitter.com/Ardbeg_com

Instagram: https://www.instagram.com/ardbeg/

AA Ardbeg

NOTES 

Guest Bartenders, 18 June Launch Event, Kachette (London)

We’re delighted to welcome five guest bartenders from around the world to London, to help showcase some creations inspired by the Masters of Smoke programme.

The Medicinal Smoke Bar

Bartender: Jon Hughes, The Lucky Liquor Co. /Bramble, Edinburgh

Creation: Smoke Oil Salesman

Ingredients: Ardbeg Ten Years Old; Homemade bramble& honey liqueur; China China; Cherry Heering

Served in chilled vials, to be decanted into glasses sprayed with absinthe.

The Herbal Smoke Bar

Bartender: Armin Azadpour, Hunky Dory, Frankfurt

Creation: Dr Watson

Ingredients: Ardbeg Corryvreckan; Lemon Juice; Hay Lavender Syrup; Fino Sherry Lustau; Celery Bitters

Served in a glass pipe with dry ice and fresh herbs.

The Wood Smoke Bar

Bartender: Bobby Hiddleston, Swift, London

Creation: Foster

Ingredients: Ardbeg An Oa; Banane Du Bresil; Honey; Angostura Bitters; Bittermens Xocolatl Mole Bitters; Giffard

Served on the rocks, in a glass smoked with walnut and Cherrywood. Garnished with umeboshi and cherry.

The Coal Smoke Bar

Bartender: Cameron George, Ardbeg Brand Ambassador, USA

Creation: Coal Miner’s Punch

Ingredients: Ardbeg Ten Years Old; Miner’s Punch Base (Lapsang Souchong Black Tea, Lemon Juice, Orange Juice, Pineapple Gum Syrup, Amaro D’ell Erborista, Whole Milk); Activated Charcoal

Served with crushed ice, and a dehydrated pineapple, mint and smoked paprika garnish.

The Savoury Smoke Bar

Bartender: Robby Radovic, Ardbeg Brand Ambassador, Sweden & Partner at Liquid MGMT

Creation: A Bloody Mystery

Ingredients: Ardbeg Uigeadail; Manzanilla Sherry; Tomato Juice; Pickle Juice; Lemon Juice; Worcestershire Sauce; Red Tabasco; Celery Juice; Celery Salt; Black Pepper

Served with a rim of salt and black pepper, with sliced pickle garnish.

Masters of Smoke

Through the Ardbeg Masters of Smoke programme, dedicated Ardbeg ambassadors will deliver workshops on the ‘delicious possibilities of smoke’ to bartenders worldwide. During an immersive training session, on-trade professionals will be introduced to the science of smoke, with insights from the Ardbeg Whisky Creation Team and experts from a variety of disciplines. The programme will be rolled out from September 2019 onwards. Bartenders can register interest at www.ardbeg.com/MOS

Programme tools include:

  • The Smoke Schematic

The Smoke Schematic is one of the building blocks of the Masters of Smoke programme, which illustrates the learning that there is more than one type of smoke. The schematic gives a vivid and visual description of the five flavour worlds of smoke – Savoury, Wood, Coal, Herbal, and Medicinal –  relating each world to tangible sensory profiles.

  • The Peaty-odic table

The Peaty-odic Table reveals the chemistry behind Ardbeg’s smoke. This tool allows bartenders to quickly identify the colour, smoke flavour and non-smoke flavours of each of the whiskies in our core range, which is especially useful for drawing inspiration to create cocktails and food parings that complement the complex flavours of Ardbeg.

Ardbeg:

Ardbeg prides itself on being The Ultimate Islay Malt Whisky.  Established in 1815, Ardbeg is revered by connoisseurs around the world as the peatiest, smokiest and most complex of all the Islay malts.  Despite its smokiness, Ardbeg is renowned for its delicious sweetness, a phenomenon that has affectionately become known as ‘the peaty paradox’.  During the 1980s and 1990s, Ardbeg suffered from an uncertain future and it was not until the brand was purchased by The Glenmorangie Company in 1997 that the Distillery was saved from possible extinction.  Since then, the Distillery has risen like a phoenix and today Ardbeg is well established as a niche, cult malt, with a passionate following.  

Ardbeg Committee:

The legacy of the whisky was safeguarded in 2000 by the formation of the Ardbeg Committee.  The Committee is made up of thousands of Ardbeg followers worldwide who are keen to ensure that “the doors of Ardbeg never close again”.  Today there are members of the Ardbeg Committee all over the world, who are regularly consulted on new expressions and offered exclusive Committee bottlings.  Members also receive invitations to special gatherings, tastings and events.  The Committee, chaired by Mickey Heads, is free to join at ardbeg.com.

The Glenmorangie Company:

The Company is one of the most renowned and innovative distillers and marketers of Scotch whisky brands worldwide and is part of Moët Hennessy, the wine and spirits division of Moët Hennessy Louis Vuitton.  Headquartered in Edinburgh, Scotland, the Company produces Glenmorangie Single Highland Malt whisky and Ardbeg Single Islay Malt.

Responsible Drinking:

Ardbeg and The Glenmorangie Company advocate responsible drinking and suggest that drinkers savour Ardbeg whiskies in moderation and in line with recommended daily guidelines for alcohol consumption.

Comments are closed.


Powered by WordPress