CRAIGELLACHIE LAUNCHES WORLD’S MOST UNCOLLECTABLE WHISKY – Scotch Whisky News

Craigellachie 51 (Bottle) ON WHITE

CRAIGELLACHIE LAUNCHES WORLD’S MOST UNCOLLECTABLE WHISKY

Hamilton, Bermuda, 26th October 2018 – CRAIGELLACHIE’s latest whisky has waited 51 years to be enjoyed by people all over the world.

But, CRAIGELLACHIE 51 is not bottled in a fancy crystal decanter and it doesn’t have a silly price tag.

This whisky has been resting in oak for 51 years. It doesn’t need to sit on a shelf for another 51 years collecting dust.

Over the next 12 months CRAIGELLACHIE 51, will be made available for whisky lovers at special tastings around the world, in four key markets.

Global Ambassador Georgie Bell comments: “We wanted to do the unthinkable. We wanted to make a typically collectable Scotch more accessible.”

Adding “We want to give as many people as we can, the chance to try this incredible whisky, because how often does a whisky of this age and calibre actually get tasted?”

Malt Master, Stephanie Macleod says of the liquid “51 years encased in oak is an extraordinary length of time. Starting life in 1962 as an aggressive beast, the whisky over five decades has developed a softer side yet still retains the distinct umami, muscular note that CRAIGELLACHIE is known for.”

From November 26th – November 28th, CRAIGELLACHIE will host a tiny pop-up called Bar 51, a bar within a bar. Over three consecutive nights, this mini bar will be located in London’s oldest whisky shop, Milroy’s of Soho. Bar 51 will debut in London before travelling to Australia, South Africa and the U.S throughout the next year.

Reservations for Bar 51 go live at 9am on Monday 29th October, 150 tickets will be given away for free*, chosen at random. For a chance to drink Craigellachie 51 go to www.craigellachie.com/bar51

Craigellachie 1

Notes

*all guests must be of legal drinking age. 

About CRAIGELLACHIE Single Malt Scotch Whisky

CRAIGELLACHIE distillery sits firm in the heart of Speyside, flat bang in the middle of Scotch territory. It obstinately stands alone on a rock overlooking the confluence of the rivers Fiddich and Spey. Speyside whiskies are known to be fruity and floral but CRAIGELLACHIE defies this with its rich and robust character.

Constructed by two whisky icons: Peter Mackie and Alexander Edward, it began production in 1891, when its whisky was first described as “old-fashioned”.

Stubbornly sticking to tradition is a hallmark of the distillery, hence the continued use of old-fashioned worm tubs to cool its spirit and its own oil-fired malt. These help to bestow extra flavour and create a muscular character to rival whiskies of far greater age. Famously challenging in style, this is a dram for daring palates.

The core portfolio comprises four CRAIGELLACHIE® single malts: the 13 Years Old, 17 Years Old, 23 Years Old and 33 Years Old.

The CRAIGELLACHIE brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda.  Bacardi Limited refers to the Bacardi group of companies including Bacardi International Limited.

Awards

Since its launch in 2014 CRAIGELLACHIE has racked up a number of highly notable accolades. Most notably, in 2015, Craigellachie 23 Years Old won ‘Best in Show’ at the San Francisco Spirits Competition and in 2017 Craigellachie 31 Years Old surpassed other industry greats by receiving “World’s Best Single Malt Whisky” at the World Whiskies Awards. 

Most recent awards:

Craigellachie 13 Years Old

Gold Medal, International Spirits Challenge 2016

Craigellachie 17 Years Old

Gold Medal, Scotch Whisky Masters 2017

Craigellachie 23 Years Old

Gold Medal, International Wine & Spirits Challenge 2017

Craigellachie 33 Years Old

Master, The Travel Retail Masters UK 2017 

Bar 51

CRAIGELLACHIE will host a tiny pop up, called Bar 51, as a ‘bar within a bar’ in Milroy’s of Soho’s. The space will be transformed in to the world of CRAIGELLACHIE where Global Brand Ambassador, Georgie Bell will introduce CRAIGELLACHIE 51 to a small number of people*. The opening night is on 26th November, CRAIGELLACHIES’s co-founder, Peter Mackie’s birthday. Bar 51 will run for three consecutive nights until 28th November 2018.

*To be in with a chance of winning free entry to Bar 51, register at www.craigellachie.com/bar51 from 9am on 29th October. 150 places will then be chosen at random and the winners will be notified one week prior to the event.

Milroy’s of Soho, London

Established in 1964, Milroy’s of Soho, London is an iconic whisky bar that specialises in rare and hard to find whiskies – both available by the dram and to buy. It completely goes against the grain of usual ‘exclusive’ whisky shops with a down to earth and team and approachable vibe.

Comments are closed.


Powered by WordPress