THE GLENLIVET EXPLORES NEW FRONTIERS WITH LAUNCH OF

COGNAC CASK FINISH EXPRESSION

The Glenlivet is set to re-assert its credentials as the definitive Single Malt Scotch whisky with the release of a contemporary new expression; Captain’s Reserve, a Single Malt selectively finished in high-quality Cognac casks. The launch is set to push the boundaries of modern Scotch through its distinctive cask combination.

Available from April 2018, Captain’s Reserve is the result of flavour and cask experimentation. This combination of the raisin-rich intense taste of Cognac with the signature citrus notes and creamy smoothness of The Glenlivet offers consumers the opportunity to broaden their Single Malt Scotch repertoire. The new flavour and taste experience also encourages new consumers to explore the thriving Single Malt Scotch category, which is one of the fastest growing spirits categories globally, and is expected to continue its growth at +6%[1].

This new expression, which will sit as part of The Glenlivet range, is a tribute to Captain William Smith Grant, great-grandson of George Smith, founder of The Glenlivet, the definitive Speyside Single Malt. The Captain not only fought in the First World War in France, but later went on to fight for The Glenlivet, guiding the brand through the difficult Prohibition years and leading the Single Malt Scotch whisky revival in the UK and US. This unique story is brought to life through Captain’s Reserve by uniting the definitive Speyside Single Malt and the opulent rich flavours of Cognac.

Alan Winchester, The Glenlivet Master Distiller, comments: “We know that Single Malt consumers are becoming increasingly adventurous and are seeking to explore new flavour profiles and finishes in the category. Research shows that the global consumption of Cognac is expected to increase by some 2m cases by 2021[2]. By introducing Cognac into our finishing process, we are able to capitalise on the popularity of this flavour and add another dimension to our world-renowned portfolio. The Cognac casks’ influence will bring a real richness to the smooth and fruity style of The Glenlivet, which we’re confident new and existing Single Malt Scotch enthusiasts will enjoy.”

Captain’s Reserve is available globally, with an RRP ranging from £45-48 (or local equivalent).

Notes:

The Glenlivet Captain Reserve Tasting notes:

NOSE: Bursting with sweet and fruity aromas. Rich in honey and apricot jam, with notes of sweet cinnamon bread and a subtle sensation of spicy liquorice.

TASTE: Succulent flavours of mandarins in syrup, ripe poached pears and chocolate-dipped raisins.

FINISH: Incredibly smooth and luscious.

About The Glenlivet:

Created by George Smith in 1824, The Glenlivet is The Definitive Speyside Single Malt, renowned for its heritage as a visionary within the single malts category. With its smooth and fruity flavour profile, The Glenlivet has contributed the biggest volume growth of the single malt category worldwide, adding more than any other single malt whisky brand over the past five years (IWSR, 2016). Acting as the guardian for outstanding quality and craftsmanship within single malts, The Glenlivet is dedicated to continuing this legacy and has led innovation within single malt in recent years. Standout initiatives include the release of The Glenlivet Cipher, a mystery single malt, and the creation of The Glenlivet Founder’s Reserve, a great representation of the distillery’s signature style.

About Chivas Brothers:

Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard, the world’s n°2 in wines and spirits. Chivas Brothers’ award-winning portfolio features some of the world’s most revered Scotch whisky brands including Chivas Regal, the world’s first luxury whisky and the No.1 Scotch whisky in China; Ballantine’s, Europe’s No.1 Scotch whisky; The Glenlivet, the single malt whisky that set the standard; and Royal Salute, the world’s only exclusively prestige Scotch whisky range. The portfolio also includes two of the world’s leading English gins – Beefeater, the world’s most awarded premium gin, and Plymouth gin – plus a selection of highly acclaimed single malt whiskies, including Aberlour, Longmorn, Scapa, Strathisla and Tormore. The range is completed by a collection of blended Scotch whiskies operating in many of the world’s key whisky markets which includes 100 Pipers, Clan Campbell, Something Special and Passport Scotch.

[1] IWSR, 2016

[2] The Global Cognac Insights report, 2017