TWO WORLD-FIRST ‘METHOD AND MADNESS’ EXPRESSIONS
ADDED TO THE EXPERIMENTAL IRISH SPIRITS RANGE
Irish Distillers, makers of the world’s most well-known and successful Irish whiskeys, has added two new and experimental, limited edition Irish whiskeys to its METHOD AND MADNESS range; Single Pot Still Irish Whiskey Finished in Virgin Hungarian Oak and a 28-year-old Ruby Port Pipe Single Cask Single Pot Still Irish Whiskey. First launched in 2017, METHOD AND MADNESS aims to push the boundaries of Irish whiskey through innovative releases, harnessing the creativity and fresh thinking of the masters and apprentices in Midleton Distillery.
In a world first for Irish whiskey, METHOD AND MADNESS Single Pot Still Irish Whiskey Finished in Virgin Hungarian Oak has been finished in virgin oak felled in the Carpathian Mountain range in the North East of Hungary, where volcanic soils are best suited to the growing of Quercus Petraea. Harvested in winter and air-dried for two years at theKádár Kádár sawmills in Tokaj, the tight grain of this exceptional wood slowly imparts complex compounds and subtle flavours into the whiskey during the finishing process. The whiskey, a single pot still distillate, was first matured in a combination of first-fill and re-fill American oak barrels, before finishing in the virgin Hungarian oak for 11 months.
Kevin O’Gorman, Master of Maturation at Midleton Distillery, commented: “Our quest for uncommon casks has led us all over the world. We were especially intrigued by the Quercus Petraea from North East Hungary and the unique properties that it could add to our flavour repertoire as whiskey makers. At Midleton Distillery over the past few years, we have been experimenting with Hungarian virgin oak casks – a trial and error process that we are incredibly proud to have finally mastered. The result is a new first for Irish whiskey that continues to challenge perceptions of what the category can be.”
The second aged release in the METHOD AND MADNESS series is a 28 year old Ruby Port Pipe, which is a single pot still Irish whiskey matured initially for six years in American oak barrels, before being re-casked into a Ruby Port pipe for a further 22 years. The cask was carefully seasoned with a selection of wines to remove some of the heavy tannins and further seasoned with Ruby Port, infusing rich fruit flavours. The whiskey is alive with notes of ripe stone fruit on the nose and generous with vanilla and cinnamon on the palate, while the light pot still spices shine through on the long, satisfying finish.
Dave McCabe, Apprentice Blender at Midleton Distillery, added: “METHOD AND MADNESS 28 Year Old Ruby Port Pipe marks the realisation of a 22-year-old prediction from the Midleton Masters, which stated that the marriage of flavours between a single pot still Irish whiskey and a Port pipe will one day achieve balance. Billy Leighton, our Master Blender, and I have been carefully monitoring the slowly evolving flavours of this rare and exceptional cask as part of my training as Apprentice Blender. It gives us great pleasure to be able to present it as the perfect harmony between whiskey, Port and wood.”
METHOD AND MADNESS Single Pot Still Irish Whiskey Finished in Virgin Hungarian Oak is bottled without chill-filtration at 46% ABV and is available in Ireland, the UK, Travel Retail Ireland and France, RRP €89. METHOD AND MADNESS Single Pot Still Irish Whiskey 28 Year Old Ruby Port Pipe Single Cask is bottled at 56.1% ABV and available in Ireland, UK, Travel Retail Ireland and France, priced at RRP €1,900.
METHOD AND MADNESS Single Pot Still Irish Whiskey Finished in Virgin Hungarian Oak
Tasting notes by Master Blender, Billy Leighton:
Nose: Treacle, toffee, toasted coconut and campfire ashes
Taste: Silky smooth richness, bittersweet liquorice and dry woodland notes
Finish: Dissipating spice and toasted Oak
METHOD AND MADNESS Single Pot Still Irish Whiskey 28 Year Old Ruby Port Pipe
Tasting notes by Master Blender, Billy Leighton:
Nose: Fleshy mango, kiwi & green banana and ripe plums
Taste: Vanilla & cinnamon, port wine and barley grains
Finish: Lingering succulent fruits, toasted oak and light spice
About METHOD AND MADNESS
Launched in February 2017 to push the boundaries of Irish whiskey, METHOD AND MADNESS is crafted in Midleton Distillery, harnessing the creativity of Midleton’s whiskey masters through the fresh talent of its apprentices. Taking inspiration from the famous Shakespearean quote, ‘Though this be madness, yet there is method in ’t’, METHOD AND MADNESS is designed to reflect a next generation Irish spirit brand with a measure of curiosity and intrigue (MADNESS), while honouring the tradition and expertise grounded in the generations of expertise at the Midleton Distillery (METHOD)
About Irish Distillers
Irish Distillers is Ireland’s leading supplier of spirits and wines and producer of the world’s most well-known and successful Irish whiskeys. Led by Jameson, our brands are driving the global renaissance of Irish whiskey. Jameson is the world’s fastest-growing Irish whiskey, experiencing 28 years of consecutive growth and hitting sales of 6.5m cases in 2017. Our brands are exported to 130+ markets, with over 71 of those experiencing double- or triple-digit growth.
Irish Distillers was formed in 1966, when a merger took place between John Power & Son, John Jameson & Son and Cork Distilleries Company. In 1988 Irish Distillers joined Pernod Ricard, gaining access to unprecedented levels of investment and an extensive global distribution network. Since 2012, we have invested over €250m to double our production and bottling capacity to meet global demand for our products.
We employ over 600 people across our operations in Cork and Dublin.
About Pernod Ricard
Pernod Ricard is the world’s n°2 in wines and spirits with consolidated Sales of € 9, 010 million in 2016/17. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard holds one of the most prestigious brand portfolios in the sector: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur, Mumm and Perrier- Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo and Kenwood wines. Pernod Ricard employs a workforce of approximately 18,500 people and operates through a decentralised organisation, with 6 “Brand Companies” and 86 “Market Companies” established in each key market. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption. Pernod Ricard’s strategy and ambition are based on 3 key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics. www.pernod-ricard.com
