Cometh the hour, cometh the Man

Annandale Distillery announces launch date for Man O’Words and Man O’Sword on #WorldWhiskyDay

Annandale Distillery has announced a launch date for its two single malt whisky expressions, Man O’Words and Man O’Sword on World Whisky Day.

Whisky enthusiasts will be able to buy online from the distillery website and at the distillery shop from Wednesday 13^th June 2018.

The much-anticipated launch is the culmination of a £14m restoration, redevelopment and relaunch project, and lifelong ambition for co-owners David Thomson and Teresa Church, who bought the derelict former Johnnie Walker site in 2007.

Both expressions have been carefully crafted to deliver a specific sensory profile that they felt was missing from the single malt landscape.

With the help of food and beverage sensory specialists MMR Research Worldwide from the outset, both whisky brands were developed from the bottom-up, starting with the target sensory profiles of the whiskies, capturing conceptualisations around the two expressions, and building a compelling brand narrative and visual assets from there, all the while optimizing the sensory delivery to keep the overall proposition aligned.

Man O’Words is a fresh and free-spirited whisky, inspired by Scotland’s national poet (and Exciseman in Annan) Robert Burns, which offers excellent balance between fruit and vanilla, and ‘intriguing depth’.

Man O’Sword challenges the misconception that distilleries in the south of Scotland only produce light and fruity expressions, with a distinctive soft and very well balanced smokiness.

Thomson and Church are impatient to launch; “It has been a long haul from first encountering the derelict distillery to seeing our brands on-shelf but it has been a joy and a privilege to be part of this journey. We’re delighted with the character, mellowness and balance of our ‘early release’ whiskies which have already developed a distinctive ‘Annandale style’. We hope that whisky lovers from around the World will enjoy them.”  

Annandale Distillery will be pouring Man O’Words and Man O’Sword at Edinburgh Whisky Festival on 16^th June, and at this year’s London Whisky Show in September.

MORE ABOUT ANNANDALE DISTILLERY

Established in 1836, Annandale is one of Scotland’s oldest operating distilleries.

Located close to the Scotland/England border, it’s also the first (and last) distillery in Scotland.

Whilst in the ownership of the famous Johnnie Walker, Annandale Distillery closed in 1918, seemingly forever, but was saved from dereliction by Professor David Thomson and Teresa Church. Operations resumed on November 3^rd 2014 and three years later on November 15^th 2017, the first bottle of Annandale Single Malt Scotch Whisky was filled. Man O’Words and Man O’Sword launch on 13^th June 2018.