Archive for March, 2018

NEW SINGLE MALT WHISKY BY MILK AND HONEY ISRAEL FIRST DISTILLERY-NEW RELEASE FOR WHISKY LIVE 2018 – Israeli Whisky News

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Milk & Honey Distillery – Israel’s first whisky distillery

is launching a second edition of its single malt whisky Experimental Series

After making history on International Whisky Day 2017 with the first single malt whisky in Israel, the Milk & Honey Distillery will launch a second edition of single malt whisky at “Whisky Live 2018 “

After making history in 2017 with the first  ever single malt whisky in Israel, sold at a particularly successful international public auction, Milk & Honey Distillery is launching an exclusive second edition of lightly peated  single charred barrel.

Similar to the first single malt whisky, this cask is also part of the Experimental Series, distilled in the early stages of setting up the distillery – before establishing the distillery in south Tel Aviv and acquiring the current industrial equipment, and before crowd-funding through Indiegogo. This cask was distilled during April 2014.

Distillation of the cask was carried out in a small pot still in a warehouse in the Sharon region by head  distiller Tomer Goren, accompanied by the late Dr. Jim Swan, an international master distiller, in his role as consultant to the distillery at the time. This was a period of experimentation for Dr. Swan and Tomer Goren, using various interesting raw materials, and in this special cask they first experimented with peated malt, which was crafted in house and gave the  distillate light smoky notes.

The liquid was aged and matured over 43 months in two types of barrel – first in a new 225 liter American oak cask, and then, after 28 months, it was transferred to an ex-bourbon cask for the remainder of the period in the distillation warehouse in Tel Aviv, and bottled at the optimal time.

This series is a harbinger of what is to come: a unique Israeli whisky, mature for its age thanks to aging in Israel’s hot climate.

The Milk & Honey Distillery products, including the single malt, are distributed and marketed exclusively by Hacarem Spirits Ltd., and sold at hundreds of points of sale across Israel. The second edition of single malt whisky can be tasted and purchased for the first time at ” Whisky Live 2018″ event. Afterwards the new single malt will be available at specialized stores around the country. 

Tasting impressions

Nose – a delicate maltiness with a hint of lemon in the background, combined with light oak notes and cinnamon, all enveloped in light  peat smoke  appearing in the background.

palate – light-bodied with a malty sweetness, lemon and orange peel notes followed  by a light tang of black pepper and delicate peat smoke. These combine to make a whisky that is both balanced and complex.

Finish – long. Delicate peat dominates the finish, with a hint of maltiness in the background and dark chocolate notes.

General – a balanced and complex whisky. The combination of delicate maltiness and light  peat that creates an interesting whisky that develops as you drink.

Price: Edition 2 Single Malt Whisky 500 ml NIS 449 

About the distillery

The Milk & Honey Distillery is the first and largest whisky distillery in Israel. The distillery produces superior spirits, and is working on an Israeli single malt whisky to be marketed commercially, whose first edition, the Founders Edition, sold out in a successful crowd-funding campaign, is aging in barrels and will see the light in 2019. All the raw materials, equipment, barrels, and processes have been chosen with the aim of ensuring that the final product – whether clear spirit or aged whisky – meets the most stringent standards of quality and taste, without making compromises or cutting corners on the long journey to produce the whisky: guidance and advice from the late Jim Swan, a world-renowned master distiller specializing in hot climate aging; specially designed equipment; carefully selected barrels; and the best raw materials available.

The Milk & Honey Distillery

16 HaTehiya St., Tel Aviv – 03-6320491

mh@mh-distillery.com

www.mh-distillery.com/he/visit-our-distillery

New & Exclusive: The Jura Signature Range from The Whisky Shop – Scotch Whisky News

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New & Exclusive

Last week the Isle of Jura Distillery launched their new signature range, and while they won’t be on wide release until April, you can be one of the first to taste three brand new expressions, exclusively available at The Whisky Shop now!

We’ve partenered with Jura to make sure our customers get the chance to experience the brand new 12 year old, 18 year old and Seven Wood, before anyone else. So for the month of March, you’ll only find these expressions at The Whisky Shop. Order online today for next day UK delivery and enjoy bold new flavours from a distillery that is a long way from ordinary!

Jura Seven Wood

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The remarkable ingenuity that defines the people of Jura; an ability to reimagine and reinvent has brought to life this complex single malt, crafted with a combination of seven cask types: American white oak ex-bourbon, Vosges, Jupilles, Les Bertranges, Allier, Tronçais, and Limousin barrels.

The nose opens with light peach and a hint of smoke. The palate is balanced with a great depth of flavour; notes of liquorice and candied orange emerge before a subtle smoke descends in the finish.

£59 Buy Now

Jura 12 Year Old

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Reassuringly rich with a smoky sherry sweetness, this whisky has been matured in American white oak ex-bourbon barrels before being finished in aged Oloroso sherry casks to give a rich, rounded and perfectly balanced taste.

The nose has a refined combination of delicious tropical fruit aromas. The palate opens with chocolate, walnut and citrus fruit, followed by coffee, liquorice, salted bananas and brown sugar, with a whisper of smoke emerging on the finish.

£45 Buy Now

Jura 18 Year Old

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The oldest expression in the new signature range from Jura. Matured in American white oak ex-bourbon barrels and enriched by Premier Grand Cru Classé red wine barriques, the 18 year old is bottled at 44% abv.

The nose has sweet toffee and cinnamon spice. The palate is rich and full-bodied with Black Forest fruits and some smoky notes, before a bitter chocolate aspect and fresh espresso in the finish.

£75 Buy Now

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Gordon & MacPhail Caol Ila 9 Year Old 2008 at The Whisky Barrel – Scotch Whisky News

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Caol Ila 9 Year Old 2008

Single cask bourbon barrel bottled January 2018 by Gordon & MacPhail for the Cask Strength series. Rich peat smoke, ripe banana, nectarine and pear flavours. Vanilla aromas lead to green app;es and citrus. The palate is peppery with ripe banana, nectarine and pear flavours. Rich peat smoke on the finish.  Caol Ila Distillery is famous for the stunning view from its still house windows looking out across the Sound of Islay and for the objects which have passed by including naval battleships, submarines and whales. Caol Ila was established in 1846 by Hector Henderson on a sheltered but rocky stretch of coast on north east Islay. Now the largest malt whiskey distillery on Islay it produces peated and some un-peated malt whiskey with the distillery range including Caol Ila 12 year old and the Distiller’s Edition. Caol Ila participates in Feis Ile, the annual Islay Festival of Malt and Music.

Buy – £49.61

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The Macallan Tasting Friday, March 16th 4-6PM The Whisky Shop #SFO – Scotch Whisky News

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Friday, March 16th 4-6PM:

Scotch Tasting: The Macallan

Established in Speyside in 1824, Macallan has produced some of the most highly-sought after whiskies in the world. We’ll be pouring a variety of new and rare releases, with distillery representatives and our own in-store whisky experts present for all your whisky questions.

Pour list to be revealed as the event approaches.

Click Here to RSVP

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Whisky Wednesday – Method in Madness Single Grain – Irish Whiskey News

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Whisky Wednesday – Method in Madness Single Grain

Making whisky fun and experimental is one of the true benefits of being in an industry with such creative people doing the rounds. This part of trilogy from Midleton has really caught my attention in every conceivably brilliant way. Method in Madness is a 46% Single Grain whisky, aged in ex-Bourbon barrels and then finished in Spanish Virgin Oak….what? Spanish VO is something I’ve never come across before and given the amount of whisky I’ve tried up until this point, i’m annoyed that nobody else has done it before, this is wonderful whisky! Innovative and classic at the same time with design and craftsmanship that can rival any big brand in any sector of whisky. Thrilled to own it! Cheers.

INTRODUCING THE TYRCONNELL® 15 YEAR OLD MADEIRA CASK FINISH, A LIMITED EDITION IRISH WHISKEY LIKE NONE OTHER – Irish Whiskey News

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INTRODUCING THE TYRCONNELL® 15 YEAR OLD MADEIRA CASK FINISH,

A LIMITED EDITION IRISH WHISKEY LIKE NONE OTHER 

Like its Irish racehorse namesake, The Tyrconnell emerges victorious with

its most aged Irish whiskey finished in rare Madeira casks

Chicago, IL (March 1, 2018) – The Tyrconnell® is proud to announce the debut of one of the most aged expressions within its cask finish portfolio, The Tyrconnell® 15 Year Old Madeira Cask Finish Single Malt Irish Whiskey. Released to select U.S. markets this month with a suggested retail price of $100 (750ml), only a limited quantity has been produced due to its age and unique finish.

Aged for 15 years in American White Oak ex-bourbon barrels and then finished in Madeira wine casks from Portugal’s Madeira Island, The Tyrconnell 15 Year Old Madeira Cask Finish is a one-of-a-kind Irish whiskey with an unsurpassed richness and complexity. It is the oldest Madeira cask finished Tyrconnell released.

By 2007, The Tyrconnell distilling team was experimenting with different finishing techniques after discovering how amenable their light, soft and fruity whiskey was to a cask finish. One of the first modern Irish whiskeys aged in Madeira casks, The Tyrconnell 10 Year Old Madeira Cask Finish, was released in 2007 alongside The Tyrconnell 10 Year Old Port Cask Finish and The Tyrconnell 10 Year Old Sherry Cask Finish, all permanent expressions in the brand’s portfolio.

“We knew we had discovered something special when we first began experimenting with finishing The Tyrconnell in Madeira casks,” says John Cashman, Global Brand Ambassador. “Because we are in the fortunate position of being one of the oldest Irish whiskey-producing companies, we have the patience to wait 15 long years to present something truly remarkable. The 15 year old Tyrconnell finished in Madeira casks is a beautifully rich and spicy spirit, one that I like to enjoy neat or over a few cubes.”

The Tyrconnell is made of just two ingredients – the finest Irish barley and pure Irish spring water. These two simple materials are transformed by experienced hands into an Irish whiskey like no other. Produced in traditional pot stills, The Tyrconnell is one of a rare few Irish whiskeys that utilizes double distillation, allowing more of the rich and natural flavors of The Tyrconnell to remain. This creates a whiskey that carries a delicate flavor atop a creamier, more viscous presence.

Aging the whiskey for 15 years before incorporating the Madeira cask finishing method into this unique limited edition has resulted in an even more complex expression with an incredible evergreen forest freshness. The best way to enjoy this sipping whiskey is on the rocks or neat to showcase the rich, sweet aromas on the nose, its fresh flavor and spicy finish.

The legend of The Tyrconnell® was born in 1876, when R. M. Delamere entered his beautiful chestnut colt, Tyrconnell, in the 10th running of the prestigious National Produce Stakes Horse Race at The Curragh, considered Ireland’s most important thoroughbred racecourse. A short thoroughbred with the odds stacked against him, fortune found favor that afternoon as Tyrconnell crossed the finish line in first place, besting horses and oddsmakers alike on his march to victory.

The against-all-odds victory captured the imagination of the assembled crowd, which included the Watts, an Irish race horse loving family who had built a thriving whiskey distillery. They chose to commemorate Tyrconnell’s win by creating a limited edition, small batch whiskey that bore the name of their local champion. Although the Watts family intended to make The Tyrconnell just once, it ended up becoming their most popular whiskey, even claimed to have been the best-selling Irish whiskey in America before Prohibition.

TASTING NOTES: THE TYRCONNELL 15 YEAR OLD MADEIRA CASK FINISH

PROOF                  46% ABV

AROMA                Wafer biscuit sweet vanilla aromas mingle with banana bread and deep red fruit skin. Very soft and approachable with hazelnut and dark sugar lingering under the surface.

TASTE                    Initially soft but then an explosion of spice. Viscous and oily, coating the mouth with stone fruit, hints of Peach Melba and a fresh herbaceous zest.

FINISH                  Astonishingly long, initially sweet with the stone fruit to the fore followed closely by burnt orange peel, drying with an almost evergreen forest freshness and a finale of spice that lingers for what seems like an eternity.

The Tyrconnell 15 Year Old Madeira Cask Finish Limited Edition joins, for a limited time, the Tyrconnell portfolio which includes: The Tyrconnell, The Tyrconnell 10 Year Old Madeira Cask Finish, The Tyrconnell 10 Year Old Port Cask Finish and The Tyrconnell 10 Sherry Cask Finish. 

About The Tyrconnell® Single Malt Irish Whiskey

The Tyrconnell is produced at the Cooley Distillery, nestled in the foothills of the Cooley Mountains in County Louth. The Cooley Distillery, part of the Kilbeggan Distilling Company, has been the driving force behind the Irish Single Malt evolution. Most Irish malt whiskey has traditionally found its way into blended whiskeys, thus it is rare to find Irish malt whiskey bottled in its single malt form. The award-winning Tyrconnell portfolio includes The Tyrconnell, The Tyrconnell 16 Year Old Limited Edition and a trio of 10 Year Old cask finished expressions: Madeira Cask, Sherry Cask and Port Cask. The Cooley Distillery also produces the award-winning Kilbeggan Blended Irish whiskey, Kilbeggan Single Grain and Connemara Peated Single Malt Irish whiskey. For more information on The Tyrconnell, please visit www.thetyrconnellwhiskey.com

About Beam Suntory Inc.

As the world’s third largest premium spirits company, Beam Suntory is Crafting the Spirits Brands that Stir the World.  Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands and Suntory whisky Kakubin, as well as world renowned premium brands including Knob Creek bourbon, Yamazaki, Hakushu and Hibiki Japanese whiskies, Teacher’s, Laphroaig and Bowmore Scotch whiskies, Canadian Club whisky, Courvoisier cognac, Hornitos and Sauza tequila, EFFEN and Pinnacle vodka, Sipsmith gin and Midori liqueur.

Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and commitment to Growing for Good.  Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan.  For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.

Introducing Compass Box Hedonism, The Muse – Scotch Whisky News

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Hedonism, The Muse – Coming Soon!

We are proud to introduce Hedonism, The Muse on International Women’s Day 2018, continuing our observance of this day over the past decade, as a recognition of women in whisky.

Hedonism will always be special to us as the whisky that launched the company over 17 years ago.  When we recently discovered a cask of exceptional aged grain whisky in the spectrum of flavours of a Hedonism whisky, we were compelled to return to the concept once again.

Hedonism, The Muse combines this single cask with other rare and remarkable grain whiskies of varying ages from four distilleries to create a whisky that has all the flavour hallmarks of the classic Hedonism, with even greater depth and intensity.
Celebrating the fact that women now make up the majority of our team here at Compass Box, this special limited edition bottling reimagines the image of the woman portrayed at the centre of all our Hedonism labels – the first woman, as far as we know, ever to feature on a Scotch whisky label.

Hedonism, The Muse will be available from March. 

Above all, share & enjoy!

Whiskymaker John Glaser

FIND OUT MORE

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To mark the fourth limited edition expression of Hedonism, we will be opening the Compass Box archive for the first time to create a one-of-a-kind lot for The Distillers’ Charity Auction 2018.

The Distillers’ Charity Auction is a unique event organised by The Worshipful Company of Distillers that will take place on 10th April 2018 at Mercers’ Hall in London.  The auction aims to support the Livery Company’s vision of improving alcohol education, training and vocational opportunities for young people.

Regular news updates, including details of the lots as they become available, will appear on the event website, below.

MORE INFO

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In 2016, our Scotch Whisky Transparency campaign set out to effect a change in the regulations governing the ability of Scotch whisky producers to communicate complete information about the age of their products.  With Scotch whisky regulations in the news once again, visit our website for the latest update on the fight for greater transparency

TRANSPARENCY CAMPAIGN 

Glendronach 24 Year Old 1993 UK Exclusive #656 at The Whisky Barrel – Scotch Whisky News

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Glendronach 24 Year Old 1993 UK Exclusive #656

$342.54

Glendronach 24 Year Old 1993 vintage Highland single malt Scotch whiskey. Single cask sherry butt #656 bottled for the United Kingdom market. 656 bottles. Glendronach Malt Whiskey Distillery was established north east of Huntley in the Highland whiskey region by James Allardice in 1826. The malting floors at Glendronach Distillery closed in 1996 and it was the last distillery in Scotland to heat its stills directly with flames from a coal-fired furnace, until it had to comply with new regulations in 2005. Glendronach Distillery is resplendent with a traditional cask iron mash tun, wooden washbacks, four stills. Famous for its well-aged and top quality sherried single malt, for example Glendronach 21 Year Old Parliament, and single cask releases. The distillery is now owned by Brown Forman of America.

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deVine Spirits “Alt Whisky” Workshop March 24th, 2018 – Canadian Whisky News

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Groundbreaking deVine Whisky Workshop Shares

Canadian Expertise

2018 (Vancouver, BC) – Vancouver Island’s deVine Wines & Spirits will host a special workshop on Saturday, March 24, 2018. Held in conjunction with the American Distilling Institute (ADI), the “Alt Whisky” event will be the first of its kind sponsored by ADI outside the US.

Held at deVine’s distillery in Bentwood Bay, the day-long workshop will include both traditional Single Malt Whisky and “Alt Whisky,” a term that describes modern, New World spirits made using alternative grains and techniques. The workshop will offer an informative, hands-on mix of instruction and enjoyment designed to appeal to both novice and expert Whisky lovers. deVine’s Master Distiller, Ken Winchester, will teach attendees about the science of distilling, as well as how to operate a still, fix a pump, and mill grains such as barley, spelt, emmer, and einkorn. The event also includes guest speakers, lunch, and a guided tasting of whiskies from around the world.

Ken Winchester, Master Distiller at deVine, studied at the University of California and apprenticed at Bruichladdich Distillery in Scotland. He’s the creator of deVine’s award-winning Vin Gin, Glen Saanich Single Malt, Ancient Grains Whisky, and Honey Shine Rum.

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The cost for the workshop is $300; guests can register here

deVine Wines & Spirits “Alt Whisky” Workshop

Saturday, March 24 2018 9:00 AM – 5:00 PM

6181B Old West Saanich Road Brentwood Bay, BC

About deVine Winery and Distillery: Family owned and operated, deVine is dedicated to showing what’s possible when you have a commitment to the local place and people, and a willingness to experiment. Located on Vancouver Island’s Saanich Peninsula, the 25-acre organic farm and vineyard grows grapes for wine, grains for whisky, fruit for brandies, and botanicals for gin and vermouth. The farm also grows fruit trees, keeps bees for honey, and taps its maple trees for syrup. Visitors to the tasting room enjoy deVine’s eclectic portfolio in a stunningly beautiful setting, with sweeping views of the surrounding farmland, Gulf Islands, and snowcapped Mt. Baker.

http://www.devinevineyards.ca/

Follow deVine on Social Media:
• Facebook
• Instagram
• Twitter

About the American Distilling Institute (ADI): Founded in 2003, the ADI is the largest and oldest organization of small-batch, independently owned distillers in the United States. Its goal is to promote and defend the art and enterprise of craft distilling through programs of economic development, academic research, and education. With over 1,000 current members, the ADI generates greater public awareness and appreciation for the quality and variety of artisan spirits.

Homepage

Suggested Tweet: Groundbreaking “Alt Whisky” seminar March 24th @devinevineyards @Distilling https://tinyurl.com/ydcu8trw

JAMESON PUTS ‘TASTE’ CENTRE-STAGE IN NEW GLOBAL CAMPAIGN – Irish Whiskey News

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JAMESON PUTS ‘TASTE’ CENTRE-STAGE IN NEW GLOBAL CAMPAIGN

Jameson Irish Whiskey, which is produced by Irish Distillers in Midleton Distillery, has unveiled its latest advertising platform, entitled ‘Taste, That’s Why’. The campaign launches across television, out of home, digital, display and social media in the USA from this month, ahead of a wider roll-out later this year.

Two television films that reimagine true stories about Jameson and its workers have been created by TBWA Dublin under the helm of John Kane, Executive Creative Director, produced in Ireland and directed by award winning Dutch filmmaker Matthijs van Heijningen.

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The first film, ‘Scully was to Blame’, charts a story of redemption for Bill Scully in late 19th Century Dublin. A character on the Bow Street distillery floor, Scully absentmindedly makes a mistake during the third distillation in the production of Jameson Irish Whiskey – wasting gallons of precious distillate.

The drama captures Ireland’s history of embellishment in storytelling in a humorous and light-hearted yet authentic way. The film premieres on US television in March. Click here to view it: https://youtu.be/Di16EanY_wQ

‘Coopers’ follows the tale of Dempsey and Flanagan, master and apprentice Coopers, at the modern-day Midleton Distillery, County Cork. Passionate about the provenance and craftsmanship of their barrels, the duo panic when their prized barrels are loaned to a local brewery – and only an experiment in maturation, which results in Jameson Caskmates, eventually appeases their concerns. Click here to view it: https://youtu.be/WIekiS5A3vs

A documentary series, ‘The Story behind the Story’, has also been produced and provides never-before-seen glimpses into the real stories, people and places behind Jameson Irish Whiskey. Directed by Nick Rutter, these light-hearted films are available across Jameson social media channels:

Coopershttps://youtu.be/thlH0C45b3c

Scullyhttps://youtu.be/m4oyVL4uFUg

The campaign has been adapted for out of home, with award-winning US photographers The Wade Brothers shooting a stills campaign in bars in Dublin and New York that brings to life ‘Taste, That’s Why’ through confident and engaging copy for key Jameson expressions and serves.

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Simon Fay, International Marketing Director at Irish Distillers, said: “In this campaign we wanted to put the unique taste of the Jameson Family centre-stage of the creative, as this is the reason behind our success – and why bartenders, whiskey lovers and premium spirits drinkers alike all over the world continue to discover Jameson.

“It was also important for us to inject the light-hearted, humorous attitude of Jameson into the campaign in a very direct and transparent way. We feel, along with our partners at TBWA Dublin, that we have achieved the perfect balance of this.

“Our ‘Taste, That’s Why’ campaign presents a fresh, engaging and emotive creative for Jameson that is set to build the profile and personality of the brand in the USA, the world’s largest Irish whiskey market, and beyond. We see further growth potential for Jameson all around the world and we are confident that ‘Taste, That’s Why’ will help us to continue the 28 years of growth that we have achieved with Jameson.” 

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Mark Nolan, Chief Strategy Officer TBWA Dublin, added: “While there are very few global brands that could dip into the well of provenance and authenticity like Jameson, here we are not reliant on the past to be relevant today.  ‘Taste, That’s Why’ is pure storytelling and like all the best stories, if they happen to be based on the truth, the more impactful and lasting they tend to be.”

John Kane, Executive Creative Director globally for Jameson at TBWA, said: “Jameson is an iconic Irish brand, so it was a privilege to be given the opportunity to create this global platform. We surrounded ourselves with the best talent we could find and had great fun bringing this work to life. We feel ‘Taste, That’s Why’ really captures the honesty and substance of the brand.”

The ‘Taste, That’s Why,’ campaign will be unveiled across the USA in March, ahead of its introduction to other key Irish whiskey markets throughout 2018.

Notes 

About Irish Distillers

Irish Distillers is Ireland’s leading supplier of spirits and wines and producer of the world’s most well-known and successful Irish whiskeys. Led by Jameson, our brands are driving the global renaissance of Irish whiskey. Jameson is the world’s fastest-growing Irish whiskey, experiencing 28 years of consecutive growth and hitting sales of 6.5m cases in 2017. Our brands are exported to 130+ markets, with over 71 of those experiencing double- or triple-digit growth.

Irish Distillers was formed in 1966, when a merger took place between John Power & Son, John Jameson & Son and Cork Distilleries Company. In 1988 Irish Distillers joined Pernod Ricard, gaining access to unprecedented levels of investment and an extensive global distribution network. Since 2012, we have invested over €250m to double our production and bottling capacity to meet global demand for our products.

We employ over 600 people across our operations in Cork and Dublin. 

About Pernod Ricard

Pernod Ricard is the world’s n°2 in wines and spirits with consolidated Sales of € 9, 010 million in 2016/17. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard holds one of the most prestigious brand portfolios in the sector: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur, Mumm and Perrier- Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo and Kenwood wines. Pernod Ricard employs a workforce of approximately 18,500 people and operates through a decentralised organisation, with 6 “Brand Companies” and 86 “Market Companies” established in each key market. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption. Pernod Ricard’s strategy and ambition are based on 3 key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics. www.pernod-ricard.com


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