Matthew Clark Helps Licensees Drive Sales this St Patrick’s Day

The UK’s largest drinks distributor, Matthew Clark, is set to help licensees make the most of one of the biggest on–trade events of the year, with tailored support packages and bespoke St Patrick’s Day brand activation.

In association with Jameson, Matthew Clark will be offering a full St Patrick’s Day support package, including a themed POS kit, and driving the Jameson ginger and lime perfect serve which will be supported on social media. Enabling licensees to take advantage of this significant sales opportunity, the kit includes 25 Jameson cups, 10 table talkers, 1 bar runners, 50 drink coasters and 3 metres of bunting, helping drive rate of sale and visibility in‐venue.

Matthew Clark is also actively driving distribution of Jameson Caskmates as part of this activity, and together with Meantime has created a perfect pairing of beer and whiskey to enhance the overall experience and provide a unique proposition for outlets looking to take advantage of this growing trend.

In collaboration with Guinness, Matthew Clark will also be supplying Guinness kegs and bottles, as well as offering support for outlets in the form of branded POS to dress venues for the St Patrick’s Day celebrations. The business will also be advising operators to mix up their drinks offering to give customers a variety of St Patrick’s Day themed beverages during their visit. Utilising bespoke POS, menus and recipes will also enable outlets to amplify activation further.

Katie Cook, Category Marketing Manager, Spirits at Matthew Clark, comments; “St. Patrick’s Day presents a huge sales opportunity for licensees, even more so this year with England playing Ireland in the Six Nations tournament on the same day. With this in mind, we’re dedicated to making sure that our customers have everything they need to truly make the most of this unique opportunity, and help drive footfall and increase sales as a result”.

Licensees can also take advantage of Matthew Clark’s recently enhanced online ordering platform, which is 100% mobile and tablet friendly and fully optimised for use 24 hours a day. Users can easily browse over 7,000 products, and purchase at the click of a button.

Recommended products and servings for the St Patrick’s Day activation include:

• Jameson Original
• Jameson Caskmates
• Guinness
• Jameson Ginger & Lime – 50ml Jameson Irish Whiskey, top up with quality bottled ginger ale, squeeze a large wedge of lime and drop into the glass
• Jameson Caskmates Irish Coffee – 40ml Jameson Caskmates Stout Edition, 75ml Colombian Dark Roast Coffee, 25ml 2:1 Rich Demerara Syrup, layer fresh cold double cream on top and garnish with grated nutmeg. Build in a warm Irish Coffee glass
• Perfectly poured pint of Guinness

Notes

Matthew Clark is a leading national drinks wholesaler with over 200 years’ experience supplier drink products, hospitality training, labour management and marketing support to over 16,000 On-Trade premises in the UK.