ABERLOUR SCOOPS PRESTIGIOUS CREATIVE AWARD FOR LET THE DEED SHOW

Congratulations to Aberlour which has been recognised for its creativity at the Mobius Awards 2017, taking home a First Place Statuette and Best of Show Nominee in the 360 Brand Design category for its brand identity, ‘Let the deed show’.

The Mobius Awards, established in 1971, is one of the leading competitions for creative agencies worldwide.

Aberlour’s award-winning brand identity, developed with agency Williams Murray Hamm, honours its founder James Fleming’s age-old family motto, ‘Let the deed show’.

The motto which translates as ‘actions speak louder than words’ was brought to life in collaboration with a Scottish linocut artist.

The early 1900s storytelling technique of drawing, lino carving and then printing with inks, rooted in craftsmanship, illustrates a series of brand deeds captured since 1879.

The creative highlights how James Fleming’s actions and now the skills of the craftsmen today define the exceptional artisanal character of Aberlour, leaving the quality of the whisky to do the talking.

Watch Aberlour’s award-winning entry below:

http://mobiusawards.com/2017-winners/

Miriam Eceolaza, Global Marketing Director  said: “We are delighted that the creativity and all the hard work of the team involved with ‘Let the deed show’ has been recognised with this prestigious award.”

Best of luck to Aberlour on 30th January when the The Mobius Best In Show winner will be announced at a ceremony in LA.