Archive for 2017

Making Johnnie Walker the most iconic spirits brand in Mexico – Scotch Whisky News

Making Johnnie Walker the most iconic spirits brand in Mexico

Our vision for Johnnie Walker in Mexico is to become the most iconic spirits brand.

Keep Walking Mexico advertisement at Antara Fashion Hall, Mexico

Keep Walking Mexico advertisement at Antara Fashion Hall, Mexico

To help achieve this, in 2017 we launched ‘Keep Walking Mexico’, a vibrant campaign aimed at recruiting a new generation of millennial legal purchase age consumers. ‘Keep Walking Mexico’ taps into an increasing wave of national pride, reaching the consumers, through digital, TV, out of home advertising and social media. We have also launched the ‘Johnnie Walker Red Hour’ to support the campaign on-trade, and off-trade we are reaching those millennial consumers through music festivals and Formula 1. Across the scotch portfolio in Mexico net sales were up 17% driven by strong performance across price tiers and brands.

Our scotch growth in Mexico comes alongside one of our most impactful programmes to support responsible drinking. Actuando Mejor (Model Cities) aims to improve the ways in which alcohol is sold and consumed in Mexico. It has reached more than 118 million people through campaigns, training and law enforcement to reduce underage drinking, binge drinking and drink driving.Recently, Actuando Mejor has focused on reducing underage drinking by training people who sell alcohol and partnering with the Education Ministry of Queretaro to provide information to students about the dangers of underage drinking, and how to make healthy lifestyle choices. Police officers in 113 cities have received training through the programme to prevent alcohol-related car accidents.

Teaninich Distillery celebrates 200th Anniversary – Scotch Whisky News

Teaninich Distillery celebrates 200th Anniversary

Established in 1817 by local landowner and chief of the Munro clan, Captain Hugh Munro, Teaninich Distillery in Alness, Ross-shire is one of Scotland’s most modern and innovative Scotch whisky distilleries.

Teaninich Distillery

One of the first legitimate distilleries to be built in the north highlands, Teaninich established itself at a time when illicit distilling was rife. By 1887 it was the first distillery north of Inverness to have electricity and a telephone, and this tradition of innovation has continued throughout its history. In 2000, Teaninich became the first distillery in the Scotch industry to pioneer the use of a mash-filter, rather than the traditional mash-tun, in its production regime. This filter produced produce ultra-clear wort, and Teaninich is one of only two distilleries in Scotland to use this process.

The distillery has seen huge change since it opened for business 200 years ago, from being forced to suspend production between 1939 and 1946 due to barley shortages during World War II to a £26 million investment from Diageo in 2013 to build a new stillhouse. This project was the equivalent of building a new medium-sized distillery, adding six brand-new copper wash stills and six spirit stills, to double production capacity to 10 million litres of Scotch per year.

Teaninich Distillery Copper

Though few of the original buildings from 1817 still exist, Teaninich with its gleaming new stillhouse overlooking the Cromarty Firth is one of the Diageo’s most important distilleries, producing the highest-quality single malt for a range of world-leading blended Scotch whisky brands, such as Johnnie Walker. Teaninich is defined by a partnership between heritage and progress, with everyone at the distillery working together to make the great Scotch they have produced for centuries, and will for centuries to come.

Hibiki 21 Years Old Named “Supreme Champion Spirit” Top Award of Global Spirits Competition “International Spirits Challenge” Held in UK – Japanese Whisky News

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Hibiki 21 Years Old Named “Supreme Champion Spirit” Top Award of Global Spirits Competition “International Spirits Challenge” Held in UK

Suntory Whisky Hibiki 21 Years Old was honored with the “Supreme Champion Spirit” award at the International Spirits Challenge 2017 awards ceremony held on Wednesday, July 12 (local time). This was the 22nd holding of the International Spirits Challenge, a global competition held in London which recognizes outstanding quality and excellence in spirits.

This year, Hibiki 21 Years Old won the “Supreme Champion Spirit” award, in addition to winning a “Trophy” award (best-in-category) in the “World Whisky” category. The “Supreme Champion Spirit” award is bestowed upon the most outstanding product from among Trophy award winners across all categories. This means that Hibiki 21 Years Old was selected as the top spirit out of 1,480 entries spanning across all categories recognized in the competition. It is the fifth year in a row for Hibiki 21 Years Old to win a “Trophy” award (best-in-category).

Suntory Spirits was also recognized as “World Whisky Producer of the Year,” an award bestowed upon one whisky maker in the “World Whisky” category for producing a wide variety of high-quality products.

We sincerely believe these awards to be a further testament to our masterful blending techniques in making whisky and high levels of product quality recognized by consumers around the world.

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▼About Suntory Whisky Hibiki 21 Years Old
This whisky is a blend of rare and meticulously selected mature malt and grain whiskies aged over 21 years. With aromas of sweet dried fruit and a spicy flavor, it is characterized by a solemn, refined richness and profound, lingering echoes.

▼ Award Names and Recipients
Supreme Champion Spirit
Trophy in the World Whisky category: Suntory Whisky Hibiki 21 Years Old
World Whisky Producer of the Year: Suntory Spirits Limited

COLONEL E.H. TAYLOR, JR. SINGLE BARREL NAMED BEST AMERICAN WHISKEY AT 2017 INTERNATIONAL SPIRITS CHALLENGE – American Whiskey News

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COLONEL E.H. TAYLOR, JR. SINGLE BARREL NAMED BEST AMERICAN WHISKEY AT 2017 INTERNATIONAL SPIRITS CHALLENGE 

        FRANKFORT, Franklin County, Ky (Aug. 8, 2017) – Colonel E.H. Taylor, Jr. Single Barrel Kentucky Straight Bourbon Whiskey was awarded as the best American Whiskey at the International Spirits Challenge gala dinner in London, where it received an ISC Trophy. This awards ceremony honors the best spirits in the world and awards a trophy to only the top product in each category.

        “We feel honored and very grateful to receive this award,” Master Distiller Harlen Wheatley said. “Our Colonel E.H. Taylor, Jr. Single Barrel Bourbon is a great whiskey and one that we’re very proud of, and we’re excited for it to receive this recognition among the world’s best spirits.”

The ISC gala followed the announcement of medals presented earlier this summer in which Buffalo Trace Distillery was awarded Gold for, Colonel E.H. Taylor, Jr. Single Barrel Kentucky Straight Bourbon Whiskey, Eagle Rare 10 Year Old Kentucky Straight Bourbon Whiskey and Stagg Jr. Kentucky Straight Bourbon Whiskey. The Distillery was awarded Silver for its Buffalo Trace Kentucky Straight Bourbon Whiskey.

Each spirit in the competition underwent a blind tasting, conducted by a panel of renowned industry experts who scored each spirit on its aroma, appearance, taste and finish. This year, the 22nd annual International Spirits Challenge received more than 1,300 entries from nearly 70 countries around the globe.

Results from the 2017 International Spirits Challenge can be found HERE .

About Buffalo Trace Distillery

Buffalo Trace Distillery is an American family-owned company based in Frankfort, Franklin County, Kentucky. The Distillery’s rich tradition dates back to 1773 and includes such legends as E.H. Taylor, Jr., George T. Stagg, Albert B. Blanton, Orville Schupp, and Elmer T. Lee.  Buffalo Trace Distillery is a fully operational Distillery producing bourbon, rye and vodka on site and is a National Historic Landmark as well as is listed on the National Register of Historic Places. The Distillery has won 17 distillery titles since 2000 from such notable publications as Whisky Magazine, Whisky Advocate Magazine and Wine Enthusiast Magazine. It was named “Brand Innovator of the Year” by Whisky Magazine at its Icons of Whisky America Awards 2015.  Buffalo Trace Distillery has also garnered more than 300 awards for its wide range of premium whiskies. To learn more about Buffalo Trace Distillery visit www.buffalotracedistillery.com

MACALLAN ‘THE ARCHIVAL SERIES: FOLIO 2’ ~ Scotch Whisky News

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THE ARCHIVAL SERIES: FOLIO 2

Thank you for your interest in Folio 2, the second instalment in a limited release series of Archival Bottlings.

We are pleased to confirm that Folio 2 will go on sale in The Macallan Online Shop at 14:00 GMT on Tuesday 5th September 2017 and will be offered on a first come, first served basis.

250 bottles will be available to purchase online, available for delivery to 27 countries*.

For your chance to purchase Folio 2, simply click the button below at 14:00 GMT on 5th September 2017.

PRICE  £195.00
BUY NOW

Please note that due to the limited number of bottles available, purchases need to be completed within 20 minutes before the bottle will be released to the next person in the queue. *DELIVERY COUNTRIES Belgium, Bulgaria, Cyprus, Czech Republic, Denmark, Estonia, Finland, Germany, Greece, Hungary, Ireland, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, South Africa, Sweden, Switzerland, the UK and the Channel Islands.

For more information visit our FAQs.

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An Evening with Heaven Hill at Park Ave #NYC September 13th, 2017 – American Whiskey News

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We hope you can join us.  (if not, it just means more Bourbon  for the rest of us.)

You’re invited!

We hope you can join us for a fun, informative evening with Heaven Hill Bourbons poured by Tracy Mellon of NYC’s own ‘American Whiskey’. Details are in the invite below – please contact us with any questions.

Cheers!

Jonathan, Eric & Marlon
The Park Avenue Liquor Shop
270 Madison Avenue
New York, NY 10016
212-685-2442
jonathan@parkaveliquor.com
eric@parkaveliquor.com
whiskyconn@gmail.com
www.parkaveliquor.com

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K&L California “CALIFORNIA RYE FOR TEXANS IN NEED” – Whisky News

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We’ve got a lot to tell you about this week, including two new American single barrel whiskies exclusive to K&L. Let’s dive right in, shall we?

CALIFORNIA RYE FOR TEXANS IN NEED

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While we were able to raise $5000 on the blog earlier this week for the Red Cross Harvey relief fund, watching the continued reports out of Houston are having an impact on all of us. In deciding how we could continue to donate to the efforts along the Gulf Coast, we decided to look at one of our newest incoming single barrel projects from an American distillery and dedicate all of the profits earned to the cause. Since we’re mostly a group of Californians (although we’re not excluding you out of state shoppers here!), I liked the concept of a California store selling a California-made whiskey to help our fellow Americans in need. With this new single barrel exclusive from Spirit Works, a small distillery in Sonoma County that makes all of its products entirely from scratch (grain to glass), we’ll be donating 100% of our profits earned to the hurricane relief efforts. This is as close as it gets to drinking whiskey for charity.

The thing that first impressed me about Spirit Works, run by the husband and wife team of Timo and Ashby Marshall out of Sebastopol, is that they make all of their own grain neutral spirit in-house. It’s a little known fact that most gin and vodka producers don’t actually distill their own base spirits. They purchase it on the bulk market, then redistill it, flavor it, and water it down. Not at Spirit Works, however. Every spirit made by the company starts with the grain, which gets milled, mashed, fermented, and distilled in Sonoma. In the case of their outstanding rye whiskey, the resulting spirit is matured in traditional, charred, 53 gallon new American White Oak barrels just like it is in Kentucky. There’s no quarter cask maturation and no attempt to skirt Father Time with clever ways to add color. It’s the best craft whiskey I’ve tasted out of California that fits into the classic American whiskey idiom.

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Our exclusive cask was aged for two years and five months and proofed down to 45% ABV. On the nose it’s a glorious and expansive aroma of caramel, baked apple, and cedar and the palate brings more vanilla, new oak, and subtle baking spices. It’s not creamy or light like many of the Indiana-distilled products on the market, nor is it bold and herbaceous like some of the classic Kentucky expressions. It’s not grainy or intensely rye dominated like some of the pot-distilled whiskies on the market, nor is it lacking the essence of rye. Spirit Works has managed to create a unique combination of all rye whiskey styles with a mellow textured, yet intensely-flavored addition to the genre, one that’s even more concentrated when bottled as a solo act. The finish has notes of coconut from the oak and there’s a bit of sweet honeycomb as well.

We should raise about $3000 for the Red Cross with the proceeds from this exclusive barrel, so if you’re looking to help the world by drinking more whiskey, now is your chance:

Spirit Works “K&L Exclusive” Single Barrel #14-0084 Rye Whiskey $54.99 – Our first ever exclusive project with the Sonoma distillery, renowned for its grain-to-glass spirits.

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OUR FIRST EVER SINGLE BARREL OF OLD POTRERO – AT FULL PROOF 55.3%

There was a time when the Old Potrero rye whiskey from San Francisco’s Anchor Spirits was one of the most coveted whiskies we sold. Locally, it was for years the most requested item from our American whiskey selection, before anyone knew or cared about what Pappy was. We were lucky to get a bottle here or a six pack there; whatever the gang at the distillery could spare each time they bottled a new batch of juice. Spearheaded by Anchor founder and father of American craft distillation Fritz Maytag back in the mid-1990s, the project was originally an homage to the style of rye whiskey Americans might have consumed during the 1800s, distilled from 100% malted rye (hence why it’s labeled as a single malt) on a tiny pot still in the bowels of the Potrero Hill facility. This, remember, was back when few people cared about whiskey whatsoever, let alone an expensive, pot-distilled rye from some microbrew owner in the Bay Area. Today, however, times have obviously changed and the output of the small Anchor distillery has increased significantly to supply the demand. These days we have it on the shelf full-time, but over the last year I’d heard rumblings about an expansion of the portfolio.

It’s no secret that I’m close with the gang at Anchor and when they hinted a while back that a single barrel option might be on the table, I made sure they knew just how interested I was; especially since I could get it bottled at full proof. Seeing that Old Potrero was getting ready to launch a barrel-finished series including beer-barrel editions, there were a number of different casks to choose from and I was given my choice right out of the gate. There were a number of fine expressions to choose from, but there was one Chardonnay French oak barrel that exploded right out of the glass. It was 55.3% and absolutely brimming with baking spices and malty rye goodness, with a chewy, decadent finish that I could practically sink my teeth into.

“That one,” I told the Anchor gang. “That’s the one.”

Opening a bottle today with the Redwood City staff to let them taste the finished product, I saw the same sense of amazement in the eyes of my co-workers.

“It’s not inexpensive,” I warned them. “It’s gonna be about a hundred bucks per bottle.” But it was clear they were all on board. I’ve gone back on four separate occasions already this morning and the whiskey continues to wow me. It’s so rich and dark compared to the standard releases and it is absolutely jam-packed with spice thanks to the oak finishing. It’s almost like an Angel’s Envy type of experience, but without all that red-fruited saturation from the port. At 110.6 proof, it practically explodes in your mouth.

After more than two decades of doing business with Anchor, this is the first time we’ve been able to snag a private cask of Old Potrero, so it’s a big deal. Let’s hope this isn’t the last time, however. If the single barrel editions taste this good, we may see another run on the brand.

Old Potrero “K&L Exclusive” Single Chardonnay Barrel Straight Malt Rye Whiskey $99.99

A NEW SINGLE BARREL FROM OLD FORESTER

While I was out in Kentucky all week, my partner-in-crime David Othenin-Girard was prepping his latest single barrel find from his most recent trip out to Bourbon Country – the first in what will be a trio of stupendous casks that he picked up during his visit to the Old Forester plant last April. He’s been working to get into Old Forester for years and was extremely lucky to get a great tour of the old facility, see one of the few working thumpers in the business and get a better idea of the inner workings of a distillery that’s responsible for a number of great whiskies that are released every year. What’s known as the Early Times Distillery or the Brown-Forman plant was originally built right after prohibition to supply the growing Early Times brand which they had acquired during prohibition. At the time the Old Forester brand was made just up the street in the facility which now houses the corporate offices, bottling and storage facility for Brown-Forman.

In the 1950s, the plant was completely overhauled and production of the premium Old Forester brand moved to this sparkling beacon of efficiency. Now the sparkle may have worn off, but the distillery still makes some serious juice. This is a large scale facility featuring 10+ 42,000 Gal fermenters and two large column stills with thumpers attached. These large stills are all crammed into a tiny space. The thumpers are named for the knocking sound that they make as the steam from the columns is directed into the unusually shaped stills without condensation. There the steam hits a pool of water which quickly condenses and redistills the spirit to a much higher proof through the pressure and heat being forced into the chamber. The noise it makes is haunting. Old Forester considers the thumper one of the most important aspects for getting the signature smooth flavor of their bourbons.

Whether the well received Prohibition 1920 or the excellent every day values like the 100 proof, there’s no question that the distillery’s status is on the rise. It’s a classic operation using a proper souring room, like you’d find at Four Roses or Wild Turkey, and two of the only thumpers left in Kentucky. The result is one of the smoothest, easiest to appreciate bourbon on the market. This great little cask of Old Forester was dumped on July 28th, 2017 and distilled on November 1st, 2012. Incredible how much depth and complexity they achieve after only 4.5 years, the result of several cold winters in patent warehouses no doubt. The nose is toasted brown sugar, fresh mocha and herbal mint. On the palate, a sweet entry that remains super soft and sweet in the middle building toward a dark baking spice on the finish. A long lingering black cherry note persists for a while after that. This whisky is so overt and approachable; almost any drinker will be able to appreciate the wonderful nuance and great drinkability here.

Old Forester K&L Exclusive Single Barrel #2023 Straight Kentucky Bourbon Whisky $39.99

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MORE PEAT ON THE HORIZON

For those of you looking to get out of the house next week, let me invite you over to the Redwood City store on Friday, September 8th from 4 to 6:30 PM where you can meet Kilchoman owner and founder Anthony Willis, taste a dram of the new limited cask strength edition of Machir Bay, purchase your own bottle in advance of the release, and even have him sign it! How much will the tasting cost you? Nothing, of course, because we can’t charge for spirits tastings per CA law. So if you’re donating all your extra money to the Red Cross right now, here’s something fun you can do on the cheap (unless you buy a bottle of the Machir Bay, in which case you’ll need about seventy bucks). It’s pretty delicious whisky and it’s one of the better Kilchoman releases I’ve tasted in years.

I’ll see some of you on Friday the 8th!

David Driscoll

 

SCOTCH’S LENGTHY BULL RUN CONTINUES – Scotch Whisky News

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SCOTCH’S LENGTHY BULL RUN CONTINUES

The Macallan leads the way accounting for £300 out of every £1,000 spent at auction in the UK

The market for rare whisky has experienced unprecedented growth during the first six months of the year, extending its lengthy bull run, according to new figures published today by whisky analyst, broker and investment experts Rare Whisky 101.

Rare Whisky 101’s 2017 Half Year Report shows that both the volume and value of rare Scotch whisky sold at auction has increased by record amounts during the reporting period. The £ value of collectable bottles of Single Malt Scotch whisky sold at auction in the UK rose by an exceptional 93.66% to an all-time half-year high of £11.176m (H1 2016 £5.771m). The number of bottles of Single Malt Scotch whisky sold at auction in the UK increased by 47.25% to 39,061 (H1 2016 26,527).

The continued increased in values is reflected in the average per-bottle price, which has risen to a new record of £286.13, up from H1 2016’s £217.56 and FY 2016’s £241.87.

The value of the broadest measurement of the market, the Apex 1000 Index, increased 11.50% from 505.98 points at the end of 2016 to 564.16 points at the 2017 mid-year point. This is broadly in line with 2016’s HY increase of 11.78%.

The most expensive bottle of Scotch sold during the period was a 50-year-old Macallan in Lalique, which fetched £65,210 (up from the previous best of £17,000 in 2015).

The Macallan’s secondary market dominance extends, accounting for almost £300 out of every £1,000 spent at auction in the UK. The brand now has a 12.71% volume share of all bottles sold and a staggering 28.90% share of the £ value (up from 10.26% and 21.85% respectively at FY 2016).

In contrast, the market continues to polarize as the broadest measure of non-performing rare whisky assets. The Negative 1000 Index, shows accelerating losses dipping -3.22% through the first half of 2017 (H1 2016 -0.83% and FY 2016 -0.13%).

Scotch leads Japanese in the investment stakes as the Icon 100 Index (a basket of 100 collectable bottles of Scotch whisky) increases 6.56% but the Japanese Icon 100 Index (a basket of 100 collectable bottles of Japanese whisky) re-traces by -4.41% at the half year.

Despite a broader dip in values for Japanese whisky, a bottle of Karuizawa 1960 was sold for £100,100 in April 2017, setting a new UK and European record price for a bottle of whisky.

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For more information or to download the full report visit: http://www.rarewhisky101.com/intelligence

Whisky investment analyst and co-founder of Rare Whisky 101, Andy Simpson commented: “Whisky investment analyst and co-founder of Rare Whisky 101, Andy Simpson commented:

“Never has the secondary market for rare whisky been so strong, and we expect the value of Scotch sold at auction in the UK to break £20m this year for the first time ever.”

“At a brand level, individual producers are continually pushing the prices of their premium aged stock. Couple this primary market price inflation with increased global demand and declining stocks of discontinued bottles, and we still look to be in the ‘perfect storm’ for the right bottles to continue to appreciating in value.”

“Of course, as with any investment asset experiencing such a run, it all could come to an end. But right now, the right bottles of Scotch seem to be in ever increasing demand. With so little significantly aged stock still maturing in the cask, it’s unlikely we’ll see prices easing for rarities in the short to medium term.”

“For now, we remain optimistic about Scotch’s burgeoning credentials as an alternative investment… but only, as we always say, for the right bottles.”

About Rare Whisky 101

Andy Simpson and David Robertson launched Rare Whisky 101 in 2014 with the aim of offering a whisky valuation service, brokerage and consultancy for whisky connoisseurs, collectors and investors. Having tracked every bottle sold at UK auctions over the past 12 years, the business now offers the world’s first, only and most comprehensive online single malt Scotch & Japanese whisky dataset covering almost 250,000 price records across over 31,000 different bottle types. In the last 12 months, RW101 have brokered around 20,000 rare whisky bottles around the globe in addition to trading in aged casks from iconic distilleries such as The Macallan, Ardbeg, Bowmore, Springbank, Mortlach, Talisker, Caol Ila, Lagavulin, Rosebank and Highland Park.

Kilchoman Announces Two Gift Sets for 2017! – Scotch Whisky News

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Kilchoman Announces Two Gift Sets for 2017!

This year we are offering two Gift Sets:

– Machir Bay Gift Set
– Machir Bay & Sanaig Combo Set

MACHIR BAY
WITH TWO GLENCAIRN GLASSES

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MACHIR BAY
Named after the most spectacular beach on Islay, Machir Bay is a vatting of approximately 80% bourbon barrels and 20% oloroso sherry casks.

Nose: Soft cooked fruits with strong peaty aromas.
Palate: Mixed fruits and vanilla with intense sweetness.
Finish: A long lingering finish.

“Machir Bay has a beautiful balance of vanilla, smokey butterscotch and rich fruitiness each contributing in complexity and combining to create a truly unique Islay dram” ~ Anthony Wills, Kilchoman Founder

GIFT SET CONTAINING
TWO 200ml BOTTLES:
MACHIR BAY and SANAIG (NEW!!!)

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This Gift Set is perfect for introducing someone to Kilchoman. It contains replica bottles of the two ongoing expressions from the Kilchoman Distillery – Machir Bay and Sanaig.

SANAIG
Sanaig is rocky inlet just north of the distillery and is the name given to the predominantly sherry cask influenced core expression, a vatting of 70% oloroso sherry casks and 30% bourbon barrels.

Nose: Soft cooked fruits with caramel and vanilla.
Palate: Toffee, peat smoke and citrus with lingering sweetness.
Finish: A lovely balance of peat smoke, fruit and sweetness.

“A beautiful marriage of oloroso sherry and bourbon cask maturation balanced with classic Islay peat smoke and light citrus sweetness” ~ Robin Bignal, Kilchoman Manager

Please feel free to reach out for more details on the bottlings: office@impexbev.com

Old Forester K&L Exclusive Single Barrel #2023 Straight Kentucky Bourbon Whisky – American Whiskey News

 

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Old Forester K&L Exclusive Single Barrel #2023 Straight Kentucky Bourbon Whisky (750ml) ($39.99)

We’ve started to see more and more interest in the Old Forester brand as it represents some of the finest values in the industry. When we finally got into the distillery in Spring of 2017, we found a very classic operation using a proper souring room, like you’d find at Four Roses or Wild Turkey, and two of the only thumpers left in Kentucky. The result is one of the smoothest, easiest to appreciate bourbon on the market. This great little cask of Old Forester was dumped on July 28th, 2017 and distilled on November 1st, 2012. Incredible how much depth and complexity they achieve after only 4.5 years, the result of several cold winters in patent warehouses no doubt. The nose is toasted brown sugar, fresh mocha and herbal mint. On the palate, a sweet entry that remains super soft and fruity in the middle until a building spice on the finish. A long lingering black cherry note persists for a while after that. This whisky is so overt and approachable, almost any drinker will be able to appreciate the wonderful nuance and great drinkability here.

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