GIVE A GIFT AS UNIQUE AS THEY ARE THIS CHRISTMAS

Treat your loved one to one of the finest, most unique single malt whiskies with Lore, Select and 27 Year Old from Laphroaig

The award-winning, heavily-peated Single Malt Scotch whisky has been dividing opinions since 1815. It is not your everyday whisky for everyday people so this Christmas, get into the spirit and give the gift of history with three unique bottlings from the world’s No.1 Islay single malt.

HISTORY AT HEART

Laphroaig Select’s unique character is derived from the special selection of casks chosen for maturation. The heart of the spirit is drawn from a final maturation in new American Oak casks, rarely used for Scotch whisky.

Representing a subtle blending of peat, oak and sweetness, Laphroaig Distillery Manager John Campbell has selected the spirit from Laphroaig Quarter Cask, PX Cask, Triple Wood (European Oak casks) and a final addition of 10 Year Old to create San Francisco World Spirits Competition 2017 silver medal award winning Laphroaig Select.

Sparkling gold in colour, on the nose Laphroaig Select is reminiscent of burning embers of peat in a crofter’s fireplace with hints of coconut and banana. Full bodied, the whisky offers deep, complex and smoky flavours on the palate with a surprising gentle sweetness and a dry, spicy, finish, making it a great foil to smoked salmon, rich mince pies beside the fire or strong blue cheese this festive season.

For something extra special, give your loved one a limited edition Laphroaig Select gift pack including two bespoke Laphroaig nosing glasses alongside a full-sized bottle.

Laphroaig Select and the Laphroaig Select gift set are available in selected whisky specialists and retailers. RRP £35

THE RICHEST OF THE RICH

A double-gold medal award winner at the San Francisco World Spirits Competition 2017, Laphroaig Lore is shaped by Laphroaig Distillery Manager John Campbell, and drawn from 5 different casks including first-fill Bourbon barrels, new American Oak quarter casks, refill Laphroaig and Oloroso Sherry butts to create a rich Laphroaig like no other.

As the name suggests, this offering from Laphroaig is inspired by the knowledge and traditions passed down from generation to generation of its distillery managers, blenders and craftsmen.

Deep mahogany in colour, on the nose Laphroaig Lore is rich and smoky with seaside minerals, a hint of ash and bitter chocolate drops. Vanilla follows with chestnuts and a hit of fudge with malty sweetness – flavours reminiscent of Christmas treats. This develops into reach peat and a spicy chilli bite on the palate with a long, sweet aftertaste. A special gift from our family to yours, Laphroaig Lore will match well with a variety of foods over the festive season – it’s the perfect dram to sip alongside (or even pour over) your Christmas pudding, dark chocolate, or game meats.

Laphroaig Lore is available in selected whisky specialists and retailers. RRP £84

OLDER AND WISER

In 2015, to celebrate its 200th anniversary, Laphroaig launched a 32 Year Old exclusive – the highest aged whisky it had released in over 8 years. This formed the start of a super premium series which the limited release 27 Year Old Double Matured Laphroaig continues.

To make this exquisite liquid, mature Laphroaig previously aged in hogsheads was transferred into first-fill ex-bourbon barrels and refill quarter casks. Patiently aged in the famous Warehouse No. 1, these casks were then specially selected for a final maturation and bottled at cask strength.

Burnished gold in colour, on the nose Laphroaig 27 Year Old offers ripe tropical fruit, toasted nuts, vanilla cream and fresh leather, which develops into smoke on the palate tempered by limes and stone fruit, giving way to sea salt and mild spice on the finish. Or in Distillery Manager John Campbell’s opinion it is like “dreams of stewed fruit and old potato sacks in the baking sun woken with carbolic soap. Ahh, lemony fresh!” Presented in a white wooden box with hand-carved images of the Laphroaig distillery inside, this exceptional bottling is perfect for that special someone and is the ideal dram to round-off your Christmas feast.

Laphroaig 27 Year Old is available in selected whisky specialists and retailers. RRP £425

John Campbell, Distillery Manager comments: “Christmas is about sharing what you love with who you love. These three bottlings showcase our passion for making exceptional whiskies and offer Laphroaig lovers something extra special this festive season.”

To find out more information about Laphroaig or how to become a Friend of Laphroaig, please visit www.laphroaig.com. Please enjoy our brand responsibly www.drinkaware.co.uk

www.facebook.com/laphroaig

twitter.com/laphroaig

instagram.com/laphroaig

www.laphroaig.com/opinions

Notes

Awards:

ISC 2017 | Silver for Laphroaig 10 Year Old

ISC 2017 | Silver for Laphroaig Triple Wood

ISC 2017 | Silver for Laphroaig Select

ISC 2017 | Silver for Laphroaig Quarter Cask

ISC 2017 | Silver for Laphroaig Lore

ISC 2017 | Silver for Laphroaig PX

San Francisco World Spirits Competition 2017 | Double gold for Laphraoig Lore

San Francisco World Spirits Competition 2017 | Gold for Laphraoig 10 Year Old

San Francisco World Spirits Competition 2017 | Silver for Select

IWSC 2017 | Gold for Laphroaig Quarter Cask

IWSC 2017 | Gold for Laphroaig The 1815 Legacy Edition

IWSC 2017 | Silver for Laphroaig 10 Year Old

IWSC 2017 | Silver for Laphroaig Four Oak

IWSC 2017 | Silver for Laphroaig Lore

IWSC 2017 | Silver for Laphroaig Select

IWSC 2017 | Silver for Laphroaig Triple Wood

ABOUT LAPHROAIG®

Laphroaig® is one of only a few distilleries that still uses traditional malting floors and dries and infuses its own malt with the thick blue smoke from old peat-fired kilns. People experience whisky in very different ways. It’s what makes us human and what makes Laphroaig® so special. The award-winning heavily peated Single Malt Scotch whisky has been dividing opinions since 1815. With its pungent, earthy aroma of peat smoke, the sweet nuttiness of the barley and the heathery perfume of the Kilbride stream, Laphroaig® is an unapologetically bold and rich and Single Malt. It’s this complex and sometimes polarising range of flavours that has garnered a loyal and passionate following of whisky enthusiasts and continues to divide opinions around the world.

About Beam Suntory Inc.

As the world’s third largest premium spirits company, Beam Suntory is Crafting the Spirits Brands that Stir the World. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands and Suntory whisky Kakubin, as well as world renowned premium brands including Knob Creek bourbon, Yamazaki, Hakushu and Hibiki Japanese whiskies, Teacher’s, Laphroaig, and Bowmore Scotch whiskies, Canadian Club whisky, Courvoisier cognac, Hornitos and Sauza tequila, EFFEN and Pinnacle vodka, Sipsmith gin, and Midori liqueur.

Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and commitment to Growing for Good. Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit

www.beamsuntory.com and www.drinksmart.com.