AUCHENTOSHAN® ANNOUNCES ITS

NEW MALT ORDER INTERNATIONAL BARTENDER COLLECTIVE FOR 2017

A global network of 12 bartenders has been chosen to create a limited edition Auchentoshan® expression – By bartenders, for bartenders

Auchentoshan® the triple distilled single malt, has announced its 12-strong global bartender collective for 2017. Auchentoshan® is dedicated to recruiting and nurturing fresh, creative bartender talent who can demonstrate they challenge the norms to become part of the New Malt Order. With exceptional entrants across six countries, the competition saw some of the world’s most inventive bartenders execute their own Auchentoshan® cocktail.

NEW MALT ORDER

The New Malt Order is not only a competition but a boundary-pushing whisky collaboration. This year’s bartenders were challenged to extend the limits of tradition by fermenting an ingredient which best heroes their city, and developing a Auchentoshan® cocktail that tests perceptions of single malt whisky.

The chosen 12 members of the New Malt Order flew to Glasgow for a once in a lifetime, week-long immersion into the brand and Auchentoshan®’s home city’s effervescent, creative culture. During the week they undertook a bespoke distillery tour, sensory and immersive cask attraction sessions to hone their blending skills with master blender Ron Welsh, built on their knowledge with a fermentation workshop and used a once in a lifetime opportunity to create a unique single malt whisky, the second Bartender’s Malt edition, that will be released in summer 2018′

This year’s winners are:

1. Charles Roche, Scout, London, UK
2. Lachlan Rooney, The Voodoo Rooms, Edinburgh, UK
3. Karl-Martin Edin, Open/Closed, Umeå, Sweden
4. Filipp Vovnenko, The Balance, Novorossiysk, Russia
5. Sascha Geiersberg, Luna Lounge, Neuruppin, Germany
6. Christian Herberholz, Das Schwarze Schaf, Bamberg, Germany
7. André Duncan, Bar Consultant, Montreal, Canada
8. Nicholas Incretolli, Bar Sazerac, Hamilton, Canada
9. Jeremiah Schenzel, Daps, Charleston, South Carolina, USA
10. Robert Kramer, The Brick Yard, Phoenix, Arizona, USA
11. Kimber Weissert, Butcher and Rye, Pittsburgh, Pennsylvania, USA
12. Nathaniel Smith, Spoon & Stable, Minneapolis, Minnesota, USA

THE BARTENDERS MALT
The announcement of 2017’s New Malt Order follows the release of the first Bartender’s Malt edition, a limited edition Auchentoshan® expression created by 2016’s international bartender collective to reflect the brand’s ‘Distilled Different’ ethos.

Judith Giegerich, International Marketing Manager Malts for Beam Suntory, comments: “This year’s challenge saw entrants pushed further than before with fermenting. We found 12 incredibly talented and innovative bartenders who share our Distilled Different ethos and we are excited to welcome them into the New Malt Order to create a brand new Auchentoshan® expression, the second Bartender’s Malt.”

Ron Welsh, Master Blender for Auchentoshan®, says: “It has been a privilege to work with such an engaged and creative group of bartenders from all over the world. Each individual brought unique insights to the various workshops throughout the week and I’m excited to see the final result of this collaboration.”

For more information, visit www.newmaltorder.com

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Notes

About Auchentoshan®

After 200 years of urban life in Glasgow, living through The Industrial Revolution, Auchentoshan is part of the city and the city is part of Auchentoshan. It is the only Single Malt Scotch Whisky to triple distil every last drop to create its delicate flavour. Smooth, yet gusty. Approchabale yet deep. Auchenstoshan is the alternative malt for newcomers and whisky lovers alike.

About Beam Suntory Inc.

As the world’s third largest premium spirits company, Beam Suntory is Crafting the Spirits Brands that Stir the World.  Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands and Suntory whisky Kakubin, as well as world renowned premium brands including Knob Creek bourbon, Yamazaki, Hakushu and Hibiki Japanese whiskies, Teacher’s, Laphroaig, and Bowmore Scotch whiskies, Canadian Club whisky, Courvoisier cognac, Hornitos and Sauza tequila, EFFEN and Pinnacle vodka, Sipsmith gin, and Midori liqueur.

Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and commitment to Growing for Good.  Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan.  For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.

© 2016 Beam Suntory Inc., Merchandise Mart, 222 W. Merchandise Mart Plaza, Suite 1600, Chicago, IL 60654