Rùdhan wins gold at Global Travel Retail Spirits Masters 2017 

Premium Highland Single Malt Scotch Whisky, anCnoc is pleased to announce GTR exclusive Rùdhan as a gold winner at The Sprits Business Global Travel Retail Spirits Masters 2017 ¾ less than a year after it launched.

Rùdhan, the latest limited-edition travel retail expression to join anCnoc’s much acclaimed Peaty collection, was described as ‘young and vibrant’ by the judges and was one of six awarded gold in the category.

Bringing together dark peaty smokiness and light subtle flavour, the elegant dram takes its name from the peat harvesting process. The term ‘rùdhan’ [roo-an] refers to the final stage, in which the peat is stacked for several weeks to dry out ahead of burning to create the signature smokiness associated with the range.

Measuring 46% ABV and pale straw in appearance, the initial fruity aromas give way to the strong scent of woody smokiness. To taste, the famous earthy peat flavour is followed by warming spices and burnt sugar, ending with a long and smooth finish.

International Beverage Marketing Director Karen Walker commented: “As a brand we have seen a growing demand for Peaty expressions and launching Rùdhan to travel retail was a real opportunity for us to introduce anCnoc’s darker side to a new audience of thousands of travellers. We’re thrilled it’s received the recognition it deserves at The Spirits Business Global Travel Retail Spirits Masters.”

Rùdhan is available at $65 (USD) for 1L.  For further information visit www.ancnoc.com/peaty/rudhan

Notes

About anCnoc Highland Single Malt Scotch Whisky

anCnoc Highland Single Malt Scotch Whisky is part of the Inver House Distillers portfolio, and is produced at Knockdhu Distillery – established in 1894 and one of the smallest and most enchanting in the Scottish Highlands. It is renowned the world over by malt enthusiasts for bringing a contemporary twist to the traditions of fine malt whisky, producing a single malt that is accessible and versatile for all occasions. Cutter has been ranked in the Liquid Gold category of Jim Murray’s Whisky Bible 2016 with a score of 96.5 adding to anCnoc’s portfolio of award-winning expressions. Whiskies in this category are deemed by Jim Murray as “superstar whiskies that give us all a reason to live.”

About International Beverage 

International Beverage Holdings (www.interbevgroup.com/) was established in 2005 as the international arm of ThaiBev, one of South East Asia’s leading alcohol beverage companies. With a network of regional offices in Asia, Europe and North America, the company is responsible for the production, sales, marketing and distribution of a portfolio of premium global brands in over 80 countries and territories.

Inver House Distillers (www.inverhouse.com/) is globally integrated into International Beverage Holdings and drives the distillation and maturation of Scotch through its five distilleries.

International Beverage brands include:

• Chang Beer: Thailand’s iconic beer brand
• Single Malt Scotch Whiskies: Old Pulteney, Balblair, anCnoc, Speyburn
• Blended Whiskies: Hankey Bannister
• Mekhong: ‘The Spirit of Thailand’ since 1941
• Caorunn – a small batch distilled Scottish Gin infused with 5 Celtic botanicals

The company’s success is built on the combination of a strong understanding of local cultures and markets with the creation of a truly global operational network.  Brand building pays respect to heritage, provenance and craftsmanship whilst delivering innovative and highly effective strategies at global level. A skilled and dedicated team of more than 12 nationalities speaking over 14 languages delivers the highest standards of customer service and attention to detail across all aspects of the business.