Royal Salute Creates Ultimate Destination in South Korea for Whisky Connoisseurs with its First Store Launch Globally
22nd May, 2017: Royal Salute, the exceptionally crafted and aged Scotch whisky, has launched its first store in newly developed Paradise City, one of the biggest leisure and entertainment destinations in South Korea. The store offers visitors an opportunity to embrace the brand in a luxurious new setting while providing exclusive access to Royal Salute’s most sought after limited edition releases.
The Royal Salute store has been created to offer affluent consumers shopping in South Korea the ultimate prestige whisky experience. It allows Royal Salute, known as the whisky which starts where all others end – aged for 21 years, to provide not only the best products in its portfolio but also an exclusive environment in which to enjoy them.
Designed to take people on an all-encompassing journey through Royal Salute’s Scottish heritage and world-renowned craftsmanship, the store will feature a maturation and olfactory bar to create a multi-sensory experience and allow guests to indulge in the product’s unique flavours and aromas in a way like never before.
Peter Moore, Prestige Brand Director at Chivas Brothers, commented: “The opening of our first brand store in Paradise City is a strategic move that will give consumers the opportunity to enjoy our exceptional Royal Salute whisky while being educated and inspired by the brand’s unique heritage and values.
“By creating a direct and immersive experience, we will be able to build an even more personal relationship with our customers and remind them what makes Royal Salute such an exclusive brand,” adds Moore.
The Royal Salute store in Paradise City is open to the public and is located beside Pernod Ricard’s Perrier Jouet lounge in the leisure complex.
Notes
About Royal Salute
Royal Salute is a careful blend of matured malt and grain whiskies – with its youngest whisky matured for a minimum of 21 years. Created to mark the coronation of Queen Elizabeth II, which was honoured with a traditional 21 gun salute, Royal Salute is steeped in tradition, while still firmly engaged in the modern world by constantly pushing the art of blending into new, creative and ambitious forms. Royal Salute is deeply involved in polo – the world’s oldest surviving team sport and a game that’s expanding in the modern era. The brand sponsors more than 15 international tournaments from the UK and the USA through Argentina and China to Korea.
www.royalsalute.com/
About Chivas Brothers
Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard, the world’s n°2 in wines and spirits. Chivas Brothers’ award-winning portfolio features some of the world’s most revered Scotch whisky brands including Chivas Regal, the world’s first luxury whisky and the No.1 Scotch whisky in China; Ballantine’s, Europe’s No.1 Scotch whisky; The Glenlivet, the single malt whisky that set the standard; and Royal Salute, the world’s only exclusively prestige Scotch whisky range. The portfolio also includes two of the world’s leading English gins – Beefeater, the world’s most awarded premium gin, and Plymouth gin – plus a selection of highly acclaimed single malt whiskies, including Aberlour, Longmorn, Scapa, Strathisla and Tormore. The range is completed by a collection of blended Scotch whiskies operating in many of the world’s key whisky markets which includes 100 Pipers, Clan Campbell, Something Special and Passport Scotch.
www.chivasspirit.com/
About Pernod Ricard
Pernod Ricard is the world’s n°2 in wines and spirits with consolidated Sales of € 8,682 million in FY16. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard holds one of the most prestigious brand portfolios in the sector: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin and Malibu, Mumm and PerrierJouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo and Kenwood wines. Pernod Ricard employs a workforce of 18,500 people and operates through a decentralised organisation, with 6 “Brand Companies” and 85 “Market Companies” established in each key market. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption. Pernod Ricard’s strategy and ambition are based on 3 key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics.
Pernod Ricard is listed on Euronext (Ticker: RI; ISIN code: FR0000120693) and is part of the CAC 40 index.
