ROYAL SALUTE LAUNCHES ALL NEW 21 YEAR OLD POLO EDITION
Limited edition flagon celebrates the ‘King of Whisky’ and the ‘Sport of Kings’
Royal Salute, the exceptionally crafted and aged Scotch whisky, has unveiled an all-new 21 Year Old Polo Edition featuring a more delicate-flavoured blend designed to be enjoyed during the day and as an accompaniment to sophisticated sporting occasions such as polo, a sport synonymous with Royal Salute’s values of luxury, tradition and prestige.
Sandy Hyslop, Royal Salute’s Director of Blending, developed the new blend from a combination of fragrant grains and fruity malts aged for a minimum of 21 years. The new liquid embodies the values of polo as a sport and a lifestyle: strength, balance and finesse. Brighter in texture and tone with notes of ripe honeydew melon, homemade berry jam and creamy toffee, this new expression is smooth and sophisticated, providing a long-lasting tasting experience, perfect for basking in the sunshine and outdoor entertaining.
The new Scotch whisky is housed in Royal Salute’s iconic hand-crafted, porcelain bottles with a distinct polo theme, unique to the limited edition whisky. Eye-catching turquoise heroes the bottle and complements three shades of blue to mimic the blue sky and green grass of the traditional polo field. The bottles are embossed with intricate but powerful scenes of polo players in action.
Peter Moore, Prestige Brand Director at Chivas Brothers, commented: ‘‘Polo is a noble game of honour, skill, integrity and respect – all values inherent in Royal Salute. We wanted to continue to celebrate the iconic pairing of our ‘King of Whisky’ with the ‘Sport of Kings’, and this new Polo Edition does just that in a more delicate tasting blend ideal for outdoor, daytime enjoyment. We’re thrilled to bring it to whisky aficionados around the world.”
The Royal Salute Polo Edition will be showcased at a polo event in Singapore and is exclusively available in Singapore duty free in June. It will be available globally from September at a RRP of USD $140.
Notes
About Royal Salute
Royal Salute is a careful blend of matured malt and grain whiskies – with its youngest whisky matured for a minimum of 21 years. Created to mark the coronation of Queen Elizabeth II, which was honoured with a traditional 21 gun salute, Royal Salute is steeped in tradition, while still firmly engaged in the modern world by constantly pushing the art of blending into new, creative and ambitious forms. Royal Salute is deeply involved in polo – the world’s oldest surviving team sport and a game that’s expanding in the modern era. The brand sponsors more than 15 international tournaments from the UK and the USA through Argentina and China to Korea.
www.royalsalute.com
About Chivas Brothers
Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard, the world’s n°2 in wines and spirits. Chivas Brothers’ award-winning portfolio features some of the world’s most revered Scotch whisky brands including Chivas Regal, the world’s first luxury whisky and the No.1 Scotch whisky in China; Ballantine’s, Europe’s No.1 Scotch whisky; The Glenlivet, the single malt whisky that set the standard; and Royal Salute, the world’s only exclusively prestige Scotch whisky range. The portfolio also includes two of the world’s leading English gins – Beefeater, the world’s most awarded premium gin, and Plymouth gin – plus a selection of highly acclaimed single malt whiskies, including Aberlour, Longmorn, Scapa, Strathisla and Tormore. The range is completed by a collection of blended Scotch whiskies operating in many of the world’s key whisky markets which includes 100 Pipers, Clan Campbell, Something Special and Passport Scotch.
www.chivasspirit.com
About Pernod Ricard
Pernod Ricard is the world’s n°2 in wines and spirits with consolidated Sales of € 8,682 million in FY16. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard holds one of the most prestigious brand portfolios in the sector: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin and Malibu, Mumm and PerrierJouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo and Kenwood wines. Pernod Ricard employs a workforce of 18,500 people and operates through a decentralised organisation, with 6 “Brand Companies” and 85 “Market Companies” established in each key market. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption. Pernod Ricard’s strategy and ambition are based on 3 key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics.
Pernod Ricard is listed on Euronext (Ticker: RI; ISIN code: FR0000120693) and is part of the CAC 40 index.
