HIGHLAND PARK CELEBRATES SOLSTICE WITH MIDWINTER SOCIAL

OLD TRUMAN BREWERY | 24-25 NOVEMBER 2016

Highland Park Single Malt Scotch Whisky, the ‘Orkney Single Malt with Viking Soul’ distributed by Maxxium UK, is taking over The Boiler House at London’s Old Truman Brewery for their Midwinter Social. Taking place over two evenings, the events will celebrate the longer nights in anticipation of Winter Solstice.

An important time of year in the Nordic calendar and at Highland Park’s home on Orkney, Winter Solstice marks the shortest day of the year and is typically celebrated with good friends, bonfires, music and dance.

The Highland Park Midwinter Social at The Boiler House on Brick Lane will bring to life the brand’s magnificent Viking heritage through the following:

• Music from Kipps on Thursday 24 November and Friday 25 November
• A live set from DJ Finnebassen on Thursday 24 November
• Eelke Kleijn will provide live music on Friday 25 November
• Highland Park infused cocktails
• Nordic inspired food curated by Root + Bone
• Highland Park whisky tastings around a fire pit
• An interactive photo “bothy” for guests to enjoy
• A chance to meet Highland Park distillery workers from Orkney

The brand is extending its Solstice celebrations with activation in key trade accounts in and around Shoreditch including Bull in a China Shop, Cocktail Trading Co., The Culpeper, Translate and Looking Glass. Supporting bars will feature creative Highland Park serves and the top selling accounts will also have the chance to win a trip to the Highland Park distillery on Orkney.

Highland Park is also supporting the trade activation with a consumer photography competition on Instagram. Consumers will be encouraged to share a photo of themselves enjoying a Highland Park serve at participating bars using the hashtag #VikingSoul.

Thursday evening’s event will be broadcast to a global audience via Facebook live, and will feature live music sets from Kipps and Finnebassen, as well as a whisky tasting with global brand ambassador, Martin Markvardsen.

Mike MacKenzie, Highland Park brand manager said: “We are looking forward to celebrating Highland Park’s Viking heritage once again at our Midwinter Social, following the success of our Midsummer Social in June this year. With a bigger venue and more immersive experiences, the Midwinter Social is the perfect opportunity for guests to celebrate winter with friends. A big part of this celebration also involves our key trade accounts with Shoreditch bars featuring a range of creative Highland Park serves on their menus.”

Tickets for the Midwinter Social on Thursday 24 November and Friday 25 November can be booked here or visit http://www.eventbrite.co.uk/ and search ‘Highland Park’.

Notes

Please enjoy Highland Park responsibly, visit www.drinkaware.co.uk for the facts.

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About Highland Park

Established in 1798 on Orkney, Highland Park is one of the most remote Scotch whisky distilleries in the world. For over 200 years, the distillery has combined time old tradition and the very best craftsmanship to achieve perfection. Its range of 12, Dark Origins, 15, 18, 21, 25, 30 and 40 year old single malts is consistently acclaimed by connoisseurs and experts. Highland Park has won a string of prestigious awards across its portfolio. Most recently Highland Park ICE Edition was awarded 99 points and the Chairman’s Trophy at the Ultimate Beverage Challenge, while Highland Park 12, 15 and 18 Year Old were all awarded 96 points or above and the Tried and True Award at the Ultimate Beverage Challenge.

www.highlandpark.co.uk/