New anCnoc Highland Single Malt Scotch Whisky launches for Global Travel Retail

Premium Highland Single Malt Scotch Whisky, anCnoc has announced it will celebrate travel retail this year with the unveiling of two stylish new releases at the Tax Free World Association Exhibition in Cannes in October.

The highly anticipated Rùdhan is the latest travel retail expression to join the Peaty Collection and will be available globally from mid-October after officially launching at the Cannes showcase.

In keeping with anCnoc’s traditional style, the whisky takes its name from the peat harvesting process. The term ‘rùdhan’ [roo-an] refers to the final stage, in which the peat is stacked for several weeks to dry out ahead of burning to create the signature smokiness associated with the range.

Measuring 46% ABV and pale straw in appearance, the initial fruity aromas give way to the strong scent of woody smokiness. To taste, the famous earthy peat flavour is followed by warming spices and burnt sugar, ending with a long and smooth finish.

Following the success of the 2014 Black Hill Reserve, anCnoc will also be unveiling a new pack for this year’s exhibition, which plays beautifully into anCnoc’s modern tradition positioning. The popular whisky pays tribute to anCnoc’s Highland home taking its name from the Knockdhu distillery, which means ‘Black Hill’ in Gaelic.

Matured in first fill American oak ex-Bourbon casks and bright gold in appearance, Black Hill Reserve is crisp on the nose with notes of citrus and green apples along with the full-bodied taste of ground spices and pear drops.

anCnoc brand manager Stephanie Allison commented: “anCnoc has seen a growing demand for Peaty expressions and wants Rùdhan and its original packaging, which is like nothing else on the market, to provide a real point of difference. Travel retail is a priority market as it provides an introduction to the brand for thousands of travellers. anCnoc therefore wants to ensure that customers are aware of its desire to create whisky using traditional methods but with a modern twist”.  

Rùdhan joins the Peaty Collection at a price point of €64.99 for 1L. The refreshed Black Hill Reserve has a suggested RRP of €49.99 for 1L. Both expressions will be available from the middle of October.

The full anCnoc brand collection will be displayed and sampled at the International Beverage stand located at S2 in the Marine Village.

Notes

About anCnoc Highland Single Malt Scotch Whisky

anCnoc Highland Single Malt Scotch Whisky is part of the Inver House Distillers portfolio, and is produced at Knockdhu Distillery – established in 1894 and one of the smallest and most enchanting in the Scottish Highlands. It is renowned the world over by malt enthusiasts for bringing a contemporary twist to the traditions of fine malt whisky, producing a single malt that is accessible and versatile for all occasions. Cutter has been ranked in the Liquid Gold category of Jim Murray’s Whisky Bible 2016 with a score of 96.5 adding to anCnoc’s portfolio of award-winning expressions. Whiskies in this category are deemed by Jim Murray as “superstar whiskies that give us all a reason to live.”

About International Beverage

International Beverage Holdings (www.interbevgroup.com/) was established in 2005 as the international arm of ThaiBev, one of South East Asia’s leading alcohol beverage companies. With a network of regional offices in Asia, Europe and North America, the company is responsible for the production, sales, marketing and distribution of a portfolio of premium global brands in over 80 countries and territories.

Inver House Distillers (www.inverhouse.com/) is globally integrated into International Beverage Holdings and drives the distillation and maturation of Scotch through its five distilleries.

International Beverage brands include:

• Chang Beer: Thailand’s iconic beer brand
• Single Malt Scotch Whiskies: Old Pulteney, Balblair, anCnoc, Speyburn
• Blended Whiskies: Hankey Bannister
• Mekhong: ‘The Spirit of Thailand’ since 1941
• Caorunn – a small batch distilled Scottish Gin infused with 5 Celtic botanicals
• The company’s success is built on the combination of a strong understanding of local cultures and markets with the creation of a truly global operational network. Brand building pays respect to heritage, provenance and craftsmanship whilst delivering innovative and highly effective strategies at global level. A skilled and dedicated team of more than 12 nationalities speaking over 14 languages delivers the highest standards of customer service and attention to detail across all aspects of the business.