LONGMORN UNVEILS LUXURY PORTFOLIO OFFERING – Scotch Whisky News

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LONGMORN UNVEILS LUXURY PORTFOLIO OFFERING

Introduction of Longmorn 23 Year Old and a definitive new reinterpretation of the iconic Longmorn 16 Year Old completes single malt’s luxury portfolio

Longmorn single malt Scotch whisky has unveiled two new expressions to complete the Longmorn portfolio; Longmorn 23 Year Old and a luxurious reinterpretation of the renowned Longmorn 16 Year Old. The bottlings join Longmorn The Distiller’s Choice in the line-up, offering Scotch whisky connoisseurs around the world the ultimate single malt Scotch whisky experience that pushes the boundaries of luxury, quality and craftsmanship.

The new Longmorn 23 Year Old is the culmination of more than two decades of maturation in the finest traditional oak casks, chosen to complement the soft, creamy and rich flavour profile of the Longmorn spirit. Longmorn 23 Year Old is the peak interpretation of the distillery’s inimitable character and is bottled without chill-filtration, offering flavour notes of ripe pear and soft red apples that give way to a long, smooth finish. The expression is available at the RRP of $1,450.

The definitive Longmorn 16 Year Old is now the ultimate version of what made the classic expression so revered; crafted using a higher proportion of rare first-fill American oak casks, the new Longmorn 16 Year Old offers a more luxurious mouth-feel, drinking experience and increased smooth, vanilla flavour notes. Rested in a combination of ex-sherry, American and traditional oak casks and still bottled without chill-filtration, Longmorn 16 Year Old has an enriched flavour profile of ripe orchard fruits, sweet vanilla and smooth milk chocolate and is available at the RRP of $252.

Founded in 1894, the Longmorn Distillery has a rich history of crafting exceptional single malt Scotch whiskies. Built during the golden age of industry, its founder John Duff ensured it would emblemise his pioneering insight into craft distilling and use the latest technology available. Established to cater for a growing appetite for fine whisky and luxury, each bottle of Longmorn single malt reflects this dedication to innovation and excellence and has been crafted to offer the ultimate luxury Scotch whisky experience, the product of exceptional talent and precision.

As part of the renaissance of Longmorn today, each expression in the range is presented in distinctive packaging that better befits its quality and reputation; the glass bottles have high, broad shoulders, a long pouring neck and are largely transparent to showcase the quality of the whisky inside. Other modern luxury cues reflect the golden era of luxury and the Industrial Revolution, when the distillery was founded. Longmorn 23 Year Old, is presented in a lacquered wooden gift box, underpinning the indulgence of the portfolio.

The completion of the Longmorn range follows the release of Longmorn The Distiller’s Choice in January 2016, whose name was inspired by the legend that Longmorn was every distiller’s favourite dram apart from their own. Longmorn The Distiller’s Choice offers a new way to enjoy the renowned classic toffee flavours found within the spirit from the distillery and has been well-received in 27 markets to date. The introduction of the Longmorn range is set to excite luxury spirits drinkers and is in response to an increasing demand for the most indulgent Scotch whiskies.

Trevor Buckley, Longmorn Master Distiller, adds: “It is a great honour to be able to share two new prized creations from the Longmorn Distillery, Longmorn 23 Year Old and Longmorn 16 Year Old. The craft production methods at Longmorn have not changed since the days of John Duff and today we reap the rewards of this commitment, as they have allowed us to push the boundaries of quality and luxury in Scotch whisky.

“Longmorn 16 Year Old has long been a firm favourite among Scotch whisky connoisseurs, but we wanted to make it even more luxurious than it was before and the Longmorn team has certainly achieved this. Similarly, Longmorn 23 Year Old offers the pinnacle presentation of the inimitable Longmorn spirit and provides the ultimate luxury Scotch whisky experience. I very much look forward to seeing whisky connoisseurs the world over discover one of Scotland’s best-kept secrets and I hope they enjoy these new expressions of this Speyside icon.”

Miriam Eceolaza, Longmorn Brand Director at Chivas Brothers, comments: “Through the addition of Longmorn 23 Year Old and the new Longmorn 16 Year Old, we are excited to unveil the newly complete Longmorn range to Scotch whisky aficionados around the world as it represents the ultimate luxury Scotch whisky experience from the distillery. Building on the unmistakable characteristics of excellence laid down by John Duff, who founded the distillery in the late 19th Century, the new Longmorn family has pushed the boundaries of luxury and quality and offers a new journey of discovery for discerning drinkers through the prestige whisky category – it’s certainly Longmorn’s time to shine.”

NOTES EDITORS

Longmorn 16 Year Old tasting notes (48% ABV)
Nose: Stewed orchard fruits, layered with indulgent notes of sweet vanilla crème brûlée
Taste: The palate is rewarded with the rich flavours of ripe fruity pears and luxuriously smooth, creamy milk chocolate
Finish: Full-flavoured and exquisitely drawn out

Longmorn 23 Year Old tasting notes (48% ABV)
Nose: Soft vanilla fudge and creamy caramel, dipped in milk chocolate and honey
Taste: The taste leads with ripe pears and sweet red apples interlaced with tantalizingly spiced ginger cake
Finish: An exceptionally long and velvety smooth finish. A fitting reward for the patience and perfection that its founder put into its creation

About Longmorn
Founded in 1894 by pioneering Scotsman, John Duff, Longmorn is the ultimate luxury single malt whose spirit is revered for producing a Scotch whisky with a unique depth and intensity. In setting up the distillery, Duff embraced the philosophy of intelligent luxury to combine the adventure, ambition and craft of the late 19th Century with emerging technologies to create a whisky for the growing luxury appetite. Known as the best-kept secret in Scotland, Longmorn has long been considered top class by whisky distillers, blenders and connoisseurs.

About Chivas Brothers
Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard, the world’s n°2 in wines and spirits. Chivas Brothers’ award-winning portfolio features some of the world’s most revered Scotch whisky brands including Chivas Regal, the world’s first luxury whisky and the No.1 Scotch whisky in China; Ballantine’s, Europe’s No.1 Scotch whisky; and Royal Salute, the world’s only exclusively prestige Scotch whisky range. The portfolio also includes two of the world’s leading English gins – Beefeater, the world’s most awarded premium gin, and Plymouth gin – plus a selection of highly acclaimed single malt whiskies, including Aberlour, Longmorn, Scapa, Strathisla and Tormore. The range is completed by a collection of blended Scotch whiskies operating in many of the world’s key whisky markets which includes 100 Pipers, Clan Campbell, Something Special and Passport Scotch.
www.chivasbrothers.com

@ChivasNewsRoom

About Pernod Ricard
Pernod Ricard is the world’s n°2 in wines and spirits with consolidated Sales of € 8,682 million in FY16. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard holds one of the most prestigious brand portfolios in the sector: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Kahlúa and Malibu liqueurs, Mumm and Perrier‐ Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo, Graffigna and Kenwood wines. Pernod Ricard employs a workforce of approximately 18,000 people and operates through a decentralised organisation, with 6 “Brand Companies” and 85 “Market Companies” established in each key market. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption. Pernod Ricard’s strategy and ambition are based on 3 key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics. Pernod Ricard is listed on Euronext (Ticker: RI; ISIN code: FR0000120693) and is part of the CAC 40 index.
www.pernod-ricard.com

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