Evan Williams Bourbon and Major League Baseball Announce 2016 Partnership – American Whiskey News


Evan Williams Bourbon and Major League Baseball Announce 2016 Partnership

BARDSTOWN, KY – Evan Williams Bourbon, the second-largest selling Bourbon in the world, is partnering with Major League Baseball to sponsor the 2016 World Series. As a proud sponsor of the 112th World Series, Evan Williams will launch the largest sponsorship program in the Bourbon brand’s eight-decade history, including presenting sponsorship of MLB Network’s Emmy Award-winning program, MLB Tonight, during the Postseason.

The sponsorship will be supported nationwide through digital and traditional media. National advertising will feature a new co-branded television spot running on networks including ESPN, FS1, MLB Network, among others. A custom MLB-themed display featuring an Evan Williams jersey, hat and Louisville Slugger baseball bat will also bring the program into retail stores nationwide. 

As part of the World Series sponsorship, Evan Williams will send the grand prize winner and three friends on an all-expenses paid trip to one game of this year’s World Series. The World Series Sweepstakes is open now on the Evan Williams website at EvanWilliams.com/MLB and runs through October 14th (Official sweepstakes rules here). An Evan Williams World Series Happy Hour featuring specialty cocktails will also be held around the World Series sponsorship. 

“As an authentic American brand, we are proud to support the national pastime by sponsoring Major League Baseball and the 2016 World Series,” said Chris Ratterman, Brand Manager, Evan Williams Bourbon. “Evan Williams has formed a strong partnership with MLB, focusing on the most exciting time of the year for both Bourbon and baseball to provide fans nationwide with new ways to experience seriously good Bourbon.”

Evan Williams Kentucky Straight Bourbon is the #2-selling Bourbon in the world. The brand is among the leaders in the rapidly growing American Whiskey segment. For the past three years, Evan Williams has been recognized by Beverage Information Group and Impact for sales growth. Additionally, Impact named Evan Williams Bourbon a “Blue Chip” brand – reflecting total value in the industry.

Founded in Kentucky by the Shapira family in 1935, Heaven Hill Distillery continues its legacy as one of the foremost American Whiskey producers. Heaven Hill has cultivated the traditions and history of America’s Native Spirit with its fierce independence, passionate family ownership, dedication to quality, and thoughtful innovation. Today, Heaven Hill Distillery maintains over 1.2 million barrels aging in 52 warehouses throughout Nelson and Jefferson Counties. It is home to an award-winning collection of American Whiskeys including Elijah Craig Bourbon, Larceny Bourbon, Evan Williams Bourbon, Pikesville Rye Whiskey, Rittenhouse Rye Whisky and Parker’s Heritage Collection. Heaven Hill Distillery currently holds the titles of Whisky Magazine’s Distillery of the Year, Whiskey Advocate’s American Whiskey of the Year and Rye Whiskey of the Year from Jim Murray’s Whisky Bible. 

Heaven Hill reminds you to “Think Wisely.  Drink Wisely.”

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