THE FAMOUS GROUSE MASTER BLENDER TO HOLD FIRST LIVE CHAT

The Famous Grouse will be hosting a special ‘live chat’ with its Master Blender, Kirsteen Campbell on Thursday 25^th August (18:00-18:30 UK time).

Fans of Scotland’s favourite whisky from around world will be able to put their questions direct to Kirsteen, and can watch live via The Famous Grouse You Tube channel or The Famous Grouse Faceook page.

Fans can submit their questions to Kirsteen live by commenting on the You Tube or Facebook streams, and can also submit question in advance by commenting on Facebook posts released by the brand ahead of the event, or via Twitter with #famousquestions.

Kirsteen will be joined by Stuart Cassells, General Manager of The Famous Grouse Experience, who will host the live chat and be on hand to put the questions direct to Kirsteen.

Kirsteen Campbell was appointed to the role of Master Blender for The Famous Grouse in March 2016, and is one of the few people allowed to share the secret of the unique blend of whiskies that combine to make The Famous Grouse.

Her role involves managing the legendary ‘106 Sample Room’ at Edrington’s Blending Headquarters on Great Western Road, and the Live Chat will also feature an insider tour of the sample room, allowing fans a rare glimpse into the life of The Famous Grouse Master Blender.

Kirsteen Campbell said: “I’m really looking forward to hearing direct from our fans around the world, and find out which questions they are keen to find answers for. One thing I can say though it that I won’t be revealing the recipe for The Famous Grouse – that will remain a firm secret!”

Suzy Smith, Marketing Director, The Famous Grouse at Edrington added: “This is the first time that The Famous Grouse brand has hosted a live video chat and we’re really looking forward to seeing the response. We know that this is an increasingly popular way for people to engage with brands, and will grant fans from around the work unique access to one of the most important people behind our whisky: our Master Blender.”

Note to Editors

The Famous Grouse (www.thefamousgrouse.com)

• The Famous Grouse is the no. 1 whisky in UK and no. 4* standard blended whisky worldwide (*IWSR data 2014).
• The Famous Grouse has been the best-selling whisky in the home of Scotch whisky, Scotland since 1980.
• The Famous Grouse is exported to over 100 countries.
• The Famous Grouse Experience is located at Scotland’s oldest working distillery – Glenturret. Originally established as a single malt distillery in 1775, today The Famous Grouse Experience is the most visited distillery in Scotland.(www.thefamousgrouse.com/experience)